Marketing Software Reviews
In-depth looks at price, plan limits and trade-offs.
Marketing Software: Reviews, Comparisons and Deals
Marketing software covers email marketing, automation, landing pages, lead capture, analytics, live chat, webinars and affiliate programs. Most of it is priced by contacts, traffic or seats, so a plan that fits today can cost much more once your list grows.
Which kind of Marketing Software do you need?
- Email Marketing Email marketing software lets you build a list, send newsletters and set up automated email sequences.
- Marketing Automation Marketing automation platforms send email, SMS, chat and in-app messages triggered by what customers do.
- Lead Generation Lead generation tools capture visitor details with popups, forms, quizzes and surveys.
- Landing Pages & Funnels Landing page builders and funnel platforms create sales pages, opt-in pages and checkout flows without code.
- Webinars Webinar software runs live, automated and evergreen webinars with registration pages, reminders and replays.
- Affiliate Marketing This covers affiliate networks where publishers find offers, software brands use to run their own affiliate programs, and tracking tools for affiliates.
- Social Media Social media tools schedule posts, research YouTube keywords and grow accounts on Instagram, Pinterest and other networks.
Marketing Software we have covered
Click a tool for the full review. Tags jump straight to its deal or comparison.
Marketing questions, answered
How is email marketing software priced?
Usually by the number of contacts on your list or by emails sent each month. Contact-based pricing rises as your list grows, even if you email less often.
What is the difference between email marketing and marketing automation?
Email marketing tools send campaigns and newsletters. Marketing automation platforms add triggered workflows across email, SMS and other channels based on what people do.
Do I need a separate landing page builder?
Not if your website or email tool already builds pages you are happy with. Dedicated builders add A/B testing, faster templates and funnel features like upsells.