Marketing Software Reviews
In-depth looks at price, plan limits and trade-offs.
Marketing Software: Reviews, Comparisons and Deals
Marketing software covers email marketing, automation, landing pages, lead capture, analytics, live chat, webinars and affiliate programs. Most of it is priced by contacts, traffic or seats, so a plan that fits today can cost much more once your list grows.
Which kind of Marketing Software do you need?
- Email Marketing Email marketing software lets you build a list, send newsletters and set up automated email sequences.
- Marketing Automation Marketing automation platforms send email, SMS, chat and in-app messages triggered by what customers do.
- Lead Generation Lead generation tools capture visitor details with popups, forms, quizzes and surveys.
- Landing Pages & Funnels Landing page builders and funnel platforms create sales pages, opt-in pages and checkout flows without code.
- CRO & Analytics Conversion rate optimization tools show how visitors use your site through heatmaps, session recordings, A/B tests and product analytics.
- Live Chat Live chat software adds a chat widget to your site for sales and support, often with chatbots and a shared inbox.
- Webinars Webinar software runs live, automated and evergreen webinars with registration pages, reminders and replays.
- Affiliate Marketing This covers affiliate networks where publishers find offers, software brands use to run their own affiliate programs, and tracking tools for affiliates.
- Social Media Social media tools schedule posts, research YouTube keywords and grow accounts on Instagram, Pinterest and other networks.
Marketing Software we track
Listed by coverage, then A to Z. This is not a ranking.
Brevo
Email Marketing Pricing based on email volume
ClickFunnels
Landing Pages & Funnels Ready-made funnel templates
Hotjar
CRO & Analytics Session recordings
Kit
Email Marketing Creator-focused automations
Klaviyo
Email Marketing Deep store data sync
WebinarJam
Webinars Live and hybrid webinars
ActiveCampaign
Marketing Automation
AdCombo
Affiliate Marketing
AdPlexity
Affiliate Marketing
Adsterra
Affiliate Marketing
AdWork Media
Affiliate Marketing
Affiliaxe
Affiliate Marketing
AlgoAffiliates
Affiliate Marketing
Amplitude
CRO & Analytics
AWeber
Email Marketing
Awin
Affiliate Marketing
Beehiiv
Email Marketing
Benchmark Email
Email Marketing
BigMarker
Webinars
Braze
Marketing Automation
CallRail
CRO & Analytics
Circleboom
Social Media
CJ Affiliate
Affiliate Marketing
ClickBank
Affiliate Marketing
ClickMagick
Affiliate Marketing
ClickMeeting
Webinars
Constant Contact
Email Marketing
ConvertBox
Lead Generation
CPAGrip
Affiliate Marketing
Crazy Egg
CRO & Analytics
Crisp
Live Chat
Demio
Webinars
Drift
Live Chat
Drip
Email Marketing
Everflow
Affiliate Marketing
EverWebinar
Webinars
FlexOffers
Affiliate Marketing
Formcarry
Lead Generation
Formstack
Lead Generation
Freshchat
Live Chat
FullStory
CRO & Analytics
GetResponse
Email Marketing
Getsitecontrol
Lead Generation
GiddyUp
Affiliate Marketing
Google Analytics 360
CRO & Analytics
GoToWebinar
Webinars
Heap
CRO & Analytics
HelpCrunch
Live Chat
Impact
Affiliate Marketing
Instapage
Landing Pages & Funnels
Intercom
Live Chat
JivoChat
Live Chat
Jotform
Lead Generation
JVZoo
Affiliate Marketing
Kartra
Landing Pages & Funnels
Kicksta
Social Media
Landingi
Landing Pages & Funnels
Leadpages
Landing Pages & Funnels
LiveAgent
Live Chat
LiveChat
Live Chat
Livestorm
Webinars
Lucky Orange
CRO & Analytics
Mailchimp
Email Marketing
MailerLite
Email Marketing
Mailjet
Email Marketing
MailPoet
Email Marketing
ManyChat
Marketing Automation
MaxBounty
Affiliate Marketing
Mixpanel
CRO & Analytics
Mobidea
Affiliate Marketing
MoEngage
Marketing Automation
Moosend
Email Marketing
Mouseflow
CRO & Analytics
MyLead
Affiliate Marketing
Notix
CRO & Analytics
Olark
Live Chat
Omnisend
Email Marketing
OneSignal
CRO & Analytics
Ontraport
Marketing Automation
OptinMonster
Lead Generation
OSI Affiliate
Affiliate Marketing
Outgrow
Lead Generation
Partnerize
Affiliate Marketing
PartnerStack
Affiliate Marketing
PeerFly
Affiliate Marketing
Post Affiliate Pro
Affiliate Marketing
Provide Support
Live Chat
PushEngage
CRO & Analytics
Rakuten Advertising
Affiliate Marketing
Refersion
Affiliate Marketing
RevenueWire
Affiliate Marketing
Segment
CRO & Analytics
SendGrid
Email Marketing
Sendlane
Email Marketing
SendPulse
Marketing Automation
ShareASale
Affiliate Marketing
SurveyMonkey
Lead Generation
SurveySparrow
Lead Generation
Swipe Pages
Landing Pages & Funnels
Systeme.io
Landing Pages & Funnels
Tailwind
Social Media
Tapfiliate
Affiliate Marketing
Tawk.to
Live Chat
Thrive Leads
Lead Generation
Tidio
Live Chat
TubeBuddy
Social Media
Typeform
Lead Generation
Unbounce
Landing Pages & Funnels
VidIQ
Social Media
VWO
CRO & Analytics
W4
Affiliate Marketing
WarriorPlus
Affiliate Marketing
WebinarGeek
Webinars
WebinarNinja
Webinars
Wufoo
Lead Generation
Zendesk Chat
Live Chat
Marketing questions, answered
How is email marketing software priced?
Usually by the number of contacts on your list or by emails sent each month. Contact-based pricing rises as your list grows, even if you email less often.
What is the difference between email marketing and marketing automation?
Email marketing tools send campaigns and newsletters. Marketing automation platforms add triggered workflows across email, SMS and other channels based on what people do.
Do I need a separate landing page builder?
Not if your website or email tool already builds pages you are happy with. Dedicated builders add A/B testing, faster templates and funnel features like upsells.