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Yandex is a Russian technology company that operates in many different markets, including search, eCommerce, transportation, navigation, and more. Yandex was founded in 1997 and was the first company to develop a search engine for the Russian market.

Today, Yandex is the largest technology company in Russia and the fourth largest in Europe.

In addition to search, Yandex offers a number of other services, including advertising, online payments, food delivery, car-sharing, and more.

Yandex has also been expanding into new markets outside of Russia, including Turkey, Ukraine, Kazakhstan, and Belarus. With its wide range of offerings and strong presence in Eastern Europe, Yandex is well-positioned to continue its growth in the years to come.

General Yandex Stats, Facts, and Trends

Thirty-one percent of Russian Internet users regularly use Yandex to locate news articles.
Russians’ favorite place to listen to music online is Yandex Music.
In Russia, Yandex is the 3rd most rapidly expanding brand. Year after year, it gains an average of 31% in value.
104 million people visited Yandex.com in October 2021, according to Yandex’s own numbers.
The phrase “Yet another indexer” gave rise to the term Yandex.
The company’s launch was framed as an attack on Google and Bing’s dominance.
In 1997, the platform was launched at a cost of $10,000.
In 2011, the IPO (Initial Public Offering) of the company was completed. In 2017, Yandex’s use in Ukraine was outlawed.
Almost every app that Yandex owns has a widget available in the Yandex app. In 2003, Google turned down an offer from Yandex to acquire the search engine.
An SDK (Software Development Kit) is available from the Yandex Game service to enable developers to integrate games from third-party developers.
A contactless payment solution was on the horizon for Yandex in 2021, according to a company report.
The company is working on self-driving car technology to address the most common complaints about current autonomous vehicles.
Almost all of this business is owned by a branch of a Russian government bank.
Russia’s government seeks access to sensitive and personal data from 78 percent of the company’s subscribers.
Every month, 55,000 people ask Yandex to remove all of their personal information.
Yandex provides webmasters with tools and a dashboard that makes managing their sites a pleasure.
Every user must obtain a Yandex OAuth Token in order to export statistics.

Yandex Market Size, Share and Growths Trends and Stats

Yandex is the country’s 13th-largest advertiser. Advertising and sponsored placements on the search results page cost the company $43 million in 2019.
There is no doubt that Yandex RU is the third most popular search engine in the world. The company will be worth 1 trillion Russian rubles, or $14.4 billion, by the year 2020.
Yandex has a market share of 44 percent in Russia.
Advertising is the company’s primary source of revenue, according to Yandex figures. It generates 95.5 percent of its revenue through displaying advertisements.
According to the latest figures, Yandex Music has more than two million paying subscribers.
40% of Yandex users use Google Chrome to search the web.
Yandex Browser is used by 25.6 percent of the internet’s population.
According to Yandex analytics, Safari is the browser of choice for 13% of visitors

Yandex User Counts Stats

60% of Yandex users access the mobile app, while 40% access the search engine via a desktop computer.
A Yandex user spends an average of 12 hours and 17 minutes a month on the service.
Seventy-five percent of Russian Yandex users own Android devices these days.
One in four Yandex users accesses the site via an iPhone. However, by 2024, iOS devices are expected to account for 56% of the market.
According to the most recent data, only 0.02% of smartphone users access the site using Windows phones.
According to Yandex statistics, 94.5% of PC users run Windows Mobile OS.
3.75 percent of Mac OS X users use Yandex to look for information online.
Yandex users may access 97 percent of websites securely via the HTTPS protocol.
Yandex Maps has 43 million registered users.
More than 11.5 million people visit Yandex Game each month, a site that provides access to a wide number of browser-based games for free.
Yandex statistics show that 32 million people use Yandex Weather each month on average.
According to Yandex’s own statistics, people spend 58 minutes each month reading the company’s news.

Yandex Usage and Traffic Stats

The Yandex domain name is responsible for 60% of Russian traffic on average.
To better offer search results, Yandex invested over $2 billion in operating expenses in 2019.
In 2021, Yandex expects to generate $3 billion in revenue annually.
Yandex is the most popular Russian search engine. 8th most popular website in the world.
Every month, the platform supports more than 3.8 billion visits to websites.
According to Yandex analytics, the average session length is 11 minutes.
Each time a Yandex user logs in, they view an average of 9.35 pages.
Almost 90% of Yandex’s traffic is generated in Russia. The Russian spelling of the company’s name is the most frequent search term.
Belarus, Kazakhstan, and Ukraine account for less than 7 percent of all visits to the site
Less than 1% of all traffic comes from the United States.
Yandex receives 88.8% of its traffic directly.
There is 93.5 percent organic traffic. Yandex is visited by 6.5 percent of users who clicked on paid ads.
Half of all hits from social media come from YouTube.

Yandex vs Google Statistics

Russia’s online market is dominated by Google, which holds 53% of the market share.
Its market share is just 44 percent in comparison to Yandex.
In Russia, 57% of people use Google Chrome as their preferred browser. In Russia, only 14% of individuals use Yandex browsers on a daily basis.
More than 13.5 million Russian websites rely on Google Analytics to track their online performance. In contrast, Yandex Metrics, an analytics platform, is linked to more than 500,000 sites worldwide.
Google Analytics is used by 19.3% of all websites on the Internet. On the other hand, Yandex Metrics, which includes the WordPress plugin, is only used by 0.77 percent of all websites.
In all nations, including Russia, Google Analytics is the most popular tool for determining the number of visits and user behavior. In no country does the Yandex Webmaster tool take the top spot.
According to the most recent Gmail statistics, 1.5 billion people utilize the service. Yandex inboxes are available to only 20 million Internet users.
More than a billion people now use Google Drive to store their files, compared to only 2 million people who use Yandex Drive.
Google Feed is used by 800 million individuals to find out what’s new. Yandex News has a user base of only 35 million people.
Last year, Google’s revenue increased by 12.7 percent. However, Yandex’s income grew by 21.5 percent during the same period.

Conclusion:

Russia’s search engine Yandex was launched as a direct competitor to the Google search engine. It gives companies easy access to a wide range of beneficial services.

As Yandex’s statistics show, the Russian government indirectly controls the company, which makes it difficult for it to compete with Google in Russia.

Sources: 

  • Yandex 
  • Expanded Ramblings
  • Built With 
  • Russian Search Marketing 
  • SemRush 
  • Yahoo!Finance
  • W3Techs

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