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Wix is one of the most popular website-building platforms on the market today. It is a Content Management System (CMS) that allows users to easily create and manage their website content.

With a library of pre-designed templates and helpful tools, Wix makes it easy to build and sell via your website.

The platform is scalable, beginner-friendly, and ideal for every online business type, from personal blogs to small business websites.

Whether you’re looking to start a new online business or simply want to improve your current website, Wix is a great option. Thanks to its ease of use and flexibility, it’s no wonder that Wix is used by millions of people around the world.

Key Wix Trends, Facts, and Stats

In the year 2006, Wix was established as a business. Their website creation tools, on the other hand, debuted in 2008.

The company gained a million new customers in 2009. After ten years, the number of customers has risen to more than 150 million.
The company expects to hit the 200 million-user mark in 2021. Creating a Wix account is completely free of charge. However, without purchasing a subscription, users are unable to eliminate Wix adverts, integrate visitor analytics, or attach a domain name.
The Wix website builder was used by the company to create its own site.
The Wix company employs about 5,000 individuals all over the world.
More than eighty-four percent of Wix sites include several pages.
Wix is used by 16 percent of its users to develop landing page sites.
Wix spends more than $100 million a year on advertising and promotion.

Wix Customer Demographics Stats

The Wix editor is available to people in 190 different nations, allowing them to construct websites from their home countries.
Wix sites are built in New York City at a higher rate than anywhere else in the world.
When it comes to new Wix websites launched online, Orlando is the fastest-growing city in the US. There are 17 languages supported by Wix’s website builder.

Wix Traffic and Usage Stats

More than 350 million active domain names are hosted on
More than 600,000 online stores are powered by Wix’s website builder software.
Wix’s analytics show that there are currently 7 million active websites hosted on the platform.
5.5 million Wix users are on a paid subscription. You must be a paid subscriber in order to access all of the features of your website with Squarespace.
Unlimited bandwidth is available only to a select group of customers.
Only 1.9 percent of the websites indexed by search engines use Wix as their platform.
A whopping 2.9% of all websites are powered by Wix’s content management system.
There is currently 12 percent of Wix users write blog posts on the internet. WordPress site owners, on the other hand, account for 54% of all online content.
Wix users have installed a live chat widget on their websites in 49% of all cases.
Wix Adi, an AI-powered website builder, has barely 70 active websites on the internet.
The Business Name Generator is the best source of backlinks.
The Wix website receives 51.8 million unique visitors each month.
On average, 6.3 pages are viewed in a single session.
Wix metrics show that the company’s site has a bounce rate of 39.9 percent.
Organic traffic accounts for a quarter of all visits. As many as one-third of the search terms include “Wix.”

Wix and Social Media Stats

Instagram is used by 46 percent of Wix-based online stores to market their enterprises.
More than half of Wix’s online stores utilize Facebook to promote their products.
On average, only one retailer makes use of Twitter to increase its online presence.
YouTube is used by around 6% of Wix store sites.
TikTok is only used by a tiny fraction of the websites built with Wix.

Wix Revenue Stats

Wix’s sales grew by 29 percent last year, outpacing that of WordPress.
The corporation has already made $1.15 billion in sales in 2021, according to financial analytics and statistics.
Because the company’s sales grew by 76.2 percent in one year, 2014 was the company’s best year for revenue growth.
During the period from 2014 to 2019, Wix reported average yearly revenue growth of 43.5 percent.
The average yearly sales growth rate from 2019 to 2021 has reduced to 26%.

Wix Market Share Stats

With a market share of 26%, Wix is Australia’s second most popular website builder.
5 percent of the US eCommerce software market is occupied by the Wix app.
Wix is the most popular website builder in Indonesia, with a market share of 24.8 percent.
In Singapore, Wix is the most popular platform for building websites among individual users.
It has a third of the country’s market share.
Wix is the platform of choice for the creation of 9.6% of all Norwegian e-commerce websites.
Changing the look and feel of a website is as simple as selecting a new template and clicking “Apply.”
The Wix data show that over 800 templates are available. “
Wix’s price is flexible and based on the individual needs of each customer.

Wix Growth Stats

In the last four years, Wix’s market share has gone from 0.6 percent to 2.3 percent.
Wix’s only direct competition, Squarespace, has grown at such a rapid pace.
Between 2013 and 2021, Wix’s price climbed by 840 percent.
According to Wix figures, the company’s market worth grew three times in just three months in the Spring of 2020.
After three months, Wix’s share price has dropped by 45 percent.
In 2020, the company saw a 120 percent increase in sales, according to business analytics.
The company’s market worth fell by 34.6 percent in 2021 for the first time.


As seen by Wix’s statistics, the company got off to a flying start. With so many people having to construct websites due to the epidemic, the website builder saw a spike in growth during this time.

Despite Wix’s less-than-stellar year, the business continues to improve its website builder at a rapid pace.


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