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VKontakte, or VK, is the most popular social media platform in Russia. It was launched in 2006 and quickly became the country’s leading social network. VK has often been compared to Facebook, due to its similar features and design. However, VKontakte remains a distinct and popular social media platform in its own right.

With over 100 million active users, VK offers a wide range of features that appeal to a diverse range of users. From its simple design and user-friendly interface to its robust privacy settings, VKontakte has something to offer everyone. And with its growing popularity in Russia and abroad, VK is poised to become one of the world’s leading social media platforms.

Key VKontakte Stats

In Russia, VK is the most popular social media platform. 
It’s more popular than Instagram and Twitter in Russia, where it ranks as the sixth most popular website.
On October 10th, 2006, the Russian city of Saint Petersburg hosted the official launch of VKontakte.
At the time this article was written, this social network had been around for 15 years.
The VKontakte brand was changed on October 12, 2021.
VK is the new name for this social media platform.
The old domain is automatically redirected to the new one, so no action is required from the audience.
VK is a popular social media platform in Belarus, the Baltic States, Moldova, Kazakhstan, and Kyrgyzstan, according to the most recent stats.
VKontavke, formerly known as VKontavke, was Ukraine’s most popular social media platform until it was banned by the government in 2017.

VKontakte Usage Statistics

It is estimated that the number of active VK users in Russia will reach 72 million by 2021, with a global total of 97 million.
The most popular social media platform in Russia is accessed every day for an average of 37 minutes on mobile and desktop.
People who use social media to communicate do so 15 billion times per day.
VKontakte has more than 400 million registered users.
VK is visited on a daily basis by 47% of Russians.
According to VKontakte data, 66% of VK users also make use of third-party digital services provided by the VK company.
Daily video views on this social media platform amount to approximately 960 million.
It’s used by 70% of businesses to promote their products and services online.
Advertising campaigns can be launched and a public page of a business can be created.
At the end of 2020, it was the ninth most popular social media platform in South America.
Some Russians rely on VK as their primary source of news and information.
14% of the country’s population relies solely on this website for news.
Russia has a high rate of online learning via social media.
In Russia, it is the third most popular platform for advertising online schools.
VK Messaging is Russia’s third most popular messaging and calling app, after Viber and WhatsApp.
 According to VKontakte stats, sports companies use this social media platform as their primary online platform to build their online audience.
Likes can be submitted by anyone who has a VK account.
Over 1 billion are shared each day on the platform alone.
VK is the social network of choice for 11.2 million people.
It’s not Instagram, Twitter, or Facebook that they use. 
Of the VK users, 53% say they want regular updates on the latest technological developments.
The VK mobile app is Russia’s sixth most popular.
It’s more popular than Twitter, Facebook, and even TikTok.
Even though VKontakte (VK) is banned in Ukraine, it is still the country’s 7th most popular social network.
Some of the rarest languages are supported by this social network’s 85 language options.
Users who speak Russian can select between Soviet and Pre-Revolutionary language versions.
Eastern European and Russian consumers can see VK Ads.
On the VK social media platform, Facebook ads are not displayed.
In the United Kingdom, fewer than 0.1 percent of Internet users access Russian-language Facebook daily to read news and post messages.
Among Russian VK users, movies and TV series are the most talked about subject, with an engagement rate of 46%, according to VKontakte statistics.
54 percent of internet users say they don’t mind seeing ads if it means getting free content. VK dominates Russian B2C sales.
This social media site is responsible for about 15% of all online sales.
Monday is the busiest day for Russians to use the country’s most popular social network.
After Yandex, Russia’s most popular search engine, and YouTube, VK is the third most popular place to watch videos online in Russia.

Demographics Statistics

VK is primarily used by women. VKontakte statistics show that 54,7% of its users are women, compared to 45,3% of its male users.
The largest user demographic is between the ages of 25 and 34.
They account for a quarter of all traffic. 
According to VKontakte statistics, only 5% of its users are over the age of 55.
VKontakte (VK) is used by approximately 5 million Russian students every day. 
The collective has a monthly audience share of 12.8%.
VK’s largest US audience earns between $80,000 and $100,000 a year.
Only 12 percent of VK users live in rural areas, compared to 88 percent of city dwellers. 
VKontakte users in Russia make up 82.4 percent of the total.
Users from Ukraine and Belarus make up 4 percent of the total population.

Traffic Statistics

Every day, the website receives approximately 3 billion page views.
Mobile devices are used by 39 percent of Russian social media users.
One-fourth of VK’s users only use the desktop app.
More than a third of Russian Facebook users access the site on both their desktop and mobile devices.
On VK, Russia’s most popular social media platform, people look at 17 pages on average each time they log on.
VK’s platform has a 24% bounce rate.
According to VKontakte stats, 76% of VK traffic comes from direct links.
Using a mobile application or bookmarking the website is the preferred method of access for the vast majority of people.
For the most part, the VK app is the first thing that Russian men and women open when they get their phones out of their bags.
Searches and referrals account for 13.27 and 3.68 percent of Russian Facebook traffic respectively.
Organic traffic accounts for 99.83% of all visits.
The most frequently searched keywords are various spellings of the website’s name. 
Only 0.17 percent of the traffic is subsidized.
Businesses that use social media to advertise their products and services are the ones driving this trend. In Russia, VK is the most widely used app across all demographics. Both Yandex.ru and Mail.ru are the two most important sources of traffic to our site.
A total of 3.56 percent of visitors come from other social media sites, with YouTube accounting for 2.3% of all visits.

VKontakte Growth Statistics

The number of active Facebook users in Russia is expected to reach 93 million by 2025, according to VKontakte statistics.
During the past three years, the percentage of VK users in Italy has decreased from 0.4 percent to 0.1 percent.
A 33 percent increase in the number of unique visitors has occurred over the last five years. 
VK gets traffic from Facebook. Despite this, only 0.09% of visitors come from the most widely used social media platforms.
Videos on VK are now 49 percent longer on average than they were a year ago. 
Since the outbreak of the pandemic, when international travel was halted and lockdowns began, user activity on VKontakte has increased by 20%, according to statistics.
Every year, the number of mobile phone users accessing this social media platform grows by 3.1 percent.

Conclusion:

According to the VKontakte statistics, this social network surpasses Facebook’s popularity in Russia. The popularity of VK keeps growing while its competitors get less traffic in Russia and Eastern Europe. However, it has had a hard time escaping Russia and getting popular worldwide.

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