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Virtual events are becoming increasingly popular as a way to engage audiences and consumers around the world. With virtual events looking to exceed $400 billion by 2027, companies are jumping on board and developing their own event strategy.

Virtual events offer many opportunities for both large and small businesses, including the ability to reach a global audience, lower costs, and increase flexibility.

For businesses, this means that virtual events are an opportunity to connect with more people than ever before. For consumers, this means that they can attend events from the comfort of their own homes. With so many benefits, it’s no wonder that virtual events are here to stay.

Key Virtual Event Stats

In the past year, digital events accounted for one-fifth of all trade fairs.
Hybrid events are expected to account for nearly a third of all trade fairs in the world by 2021.
The percentage of persons who attend ten or more online events is 45.9 percent, compared to 12.6% of those who attend in-person events.
Hybrid events are expected to become increasingly common in 2021, according to 97% of event planners surveyed.
Around 200 hours per year are saved, according to 89% of companies using event technology.

Virtual Event Preparation Statistics

Preparation, organization, and promotion of a modest virtual event might take anywhere from three to six weeks.

Virtual Event Promotion Statistics

60 percent of virtual event organizers use social media to drive registrations. 
More than three-quarters of marketers say email is the most effective technique to get people to sign up.
Most B2B organizations rely on business partners to generate new customers.

Virtual Event Success and Challenges Statistics

Good microphones are important to the success of 70% of event organizers.
Planned or postponed events, and renegotiating contracts and terms with exhibitors and investors are the three most common issues faced by event planners.

Virtual Event Audience Engagement Statistics

According to a 2020 survey, nearly half of the world’s largest event organizers utilize engagement (registration and attendee counts) as a way to measure the success of a virtual event.
B2B event marketers are more concerned with audience participation and interaction.
Around 89% of virtual event planners utilize social media to build anticipation and excitement for their events through pre-event participation.
Q&A sessions and getting them to discuss and share are two of the most effective ways to get people involved.
Most successful virtual event engagement is achieved by hosting a live hangout before or after the event.

Virtual Event Audience Engagement Statistics

According to a 2020 survey, nearly half of the world’s largest event organizers utilize engagement (registration and attendee counts) as a way to measure the success of a virtual event.
B2B event marketers are more concerned with audience participation and interaction.
Around 89% of virtual event planners utilize social media to build anticipation and excitement for their events through pre-event participation.
Q&A sessions and getting them to discuss and share are two of the most effective ways to get people involved.
Most successful virtual event engagement is achieved by hosting a live hangout before or after the event.

Virtual Event Financial Statistics

According to a 2020 survey, nearly half of the world’s largest event organizers utilize engagement (registration and attendee counts) as a way to measure the success of a virtual event.
B2B event marketers are more concerned with audience participation and interaction.
Around 89% of virtual event planners utilize social media to build anticipation and excitement for their events through pre-event participation.
Q&A sessions and getting them to discuss and share are two of the most effective ways to get people involved.
Most successful virtual event engagement is achieved by hosting a live hangout before or after the event.

Virtual Event Investment Statistics

According to 33.7 percent of marketers, the average cost of a virtual event attendance is between $500 and $1,000 per attendee.
Keep in mind that there are a number of non-monetary expenses that must be taken into consideration while planning a virtual event.

Event Sponsorship Statistics

Of those polled, 50.6% believe that connecting sponsors and attendees digitally as well as in person will be an important part of their virtual event plans in the future.
Sponsoring or exhibiting at events accounts for at least 21% of the marketing budgets of one-third of those surveyed.
There was a total of $65.8 billion spent on sponsorship around the world in 2015.

Event ROI Statistics

Multi-day virtual conferences have the most significant impact on major business objectives, according to 22% of event experts.
According to 37% of those polled, the most important KPIs for a successful event are the level of involvement and satisfaction among attendees.

Virtual Events Sustainability Statistics

Of the B2B marketers polled, over half said they preferred attending live events over virtual ones.

B2B Event Industry Statistics

VIP events are hosted by 54 percent of B2B marketers in the Professional Services business.
Fifty-one percent of those surveyed organize conferences aimed at fostering innovative thinking.
B2B marketers expect to shift some or all of their event budgets to online events such as webinars.

Virtual Event Software and Technology Event Statistics

For virtual events, webinars are preferred by around half of all registrants.
Webinars are an essential part of nearly every company’s event marketing strategy.
Almost half of those polled stated that they utilize virtual meeting software.
Online events are used by one-third of companies.
Event management software has a 92 percent positive impact on corporate performance.

Commercial and Professional Services Event Statistics

In the commercial and professional service business, 96% of those surveyed felt that events give important possibilities for attendance.
Almost nine out of ten leaders believe their event strategies are well-executed.
In the professional services industry, 54% of event marketers use events to raise brand awareness.

Media Event Statistics

97% of those polled in the media believe that in-person events have a significant impact on attaining corporate objectives.

Hybrid Event Statistics

89% of hybrid event organizers use the happiness of attendees as a metric of success.
The Net Promoter Score (NPS) is used by 23% of event professionals.
Hybrid meetings are expected to be used by 34% of meeting planners in the next several years.
In a hybrid event, 57 percent of respondents choose the in-person experience over the virtual one.

Virtual Events Forecast Statistics

About four-fifths (4/10) of American event planners and exhibitors expect to boost their virtual event budgets in 2021.
40% of events will be virtual in 2022, a 5 percent rise from the current year, according to an international marketing poll.
By 2028, the market for virtual events is expected to reach $22.75 billion.
Sixty-two percent of senior marketers want to invest in more live events in the future, which bodes well for experiential marketing.

Conclusion

We hope that after reading this article, you’ve gained a better understanding of how to best organize your virtual events. Virtual job fairs, webinars, virtual event marketing summits, and even stand-up comedy sessions are all options.

A commonality is that they appear to be prepared to play an important role, both alone and as part of a hybrid approach to events.

To help compile this list of virtual event statistics we used the following resources: 

  • Statista 
  • Eventtus 
  • Markletic 
  • LAI Live 
  • Drift 
  • Bizzabo 
  • Personify
  • StreamGo 
  • Cvent 
  • PR Newswire

CHECK THESE STATS AS WELL

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