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As we enter 2022, it’s almost impossible to ignore video in the marketing world. It’s raised the bar across owned, earned, and paid channels, and it’s expected to continue to dominate the field in 2022. If your business is still putting off video content, you’re missing out on its many benefits right now.

Video is an incredibly powerful tool for marketing success. It allows you to reach a wide audience with your message, and it’s highly engaging and persuasive. In addition, video is very shareable, so it can help your message spread far and wide.

If you’re not already using video in your marketing, now is the time to start. You can’t afford to wait any longer—2022 is right around the corner, and video just keeps getting better.

General Video Marketing Stats

Increasing conversions by as much as 80% are possible when you include a digital marketing video on your company’s landing page, whether it’s live or animated.
Sixty-six percent of respondents said they would rather watch a short video than read about a product or service.
Only 18 percent of respondents prefer to read a blog post, website, or text-based articles like infographics.
Over a third of all internet traffic is devoted to watching videos.
If your video is under a minute long, you can expect 68% of people to watch it through to the end.
Social videos, webinars, and demos are the most popular forms of video. 
33% of people stop paying attention to a video after 30 seconds, 45% after one minute, and 60% after two minutes, according to research.

ROI Video Marketing Stats

89% of video marketers believe that they get a good return on investment when they implement a video marketing strategy.
When video Ads are shared on social media, 80% of marketers view them positively.
More than half of marketing professionals around the world say that video marketing is the most effective form of content.
According to 83 percent of marketers, visitors spend more time on a page with a video.
You can expect an increase in website traffic from a digital marketing video, according to 87 percent of video marketers.

Video Consumption Stats

There has been a 52 percent increase in the amount of time people spend each week watching online video, to an average of 16 hours.
When watching a video, 95% of the message is absorbed by the audience.
Video content is more effective than any other form of content by a factor of 1200.
 84% of people who watch an explainer video will make a purchase. 
Video search results get more clicks from Google users than any other type of content

Video Marketing Engagement Stats

Video is more popular on Instagram than any other type of content.
Studies have shown that video content marketing generates 59% more interaction than other forms of social media marketing among the 777 million Facebook posts that have been examined.
The ideal length for a video is two minutes because audience engagement begins to decline after that point.
Pre-recorded videos on Facebook get half as many views as live ones.
By including videos in your promoted tweets, you can cut your cost-per-engagement by more than half.

Live Video Marketing Stats

Video is more popular on Instagram than any other type of content.
Studies have shown that video content marketing generates 59% more interaction than other forms of social media marketing among the 777 million Facebook posts that have been examined.
A whopping 45 percent of customers want to see more live videos from brands in their social media feeds.
According to 60 percent of video marketing strategy professionals, live video will be more important in the next year. Live video is used by 17 percent of businesses in their social media marketing strategy.
In the spring of 2020, Facebook Live viewers increased by 50%. About a twelfth of all videos on Facebook are live streams.

B2B & B2C Video Marketing Stats

Video is more popular on Instagram than any other type of content.
70% of B2B and 66% of B2C marketers use digital marketing videos to promote their products and services.
50.9 percent of B2B decision-makers use YouTube to conduct research. 
B2B companies believe that video content improves their ROI by 73%.
30 percent of video marketing strategy professionals believe that video is more important than a website in a digital marketing strategy.
Over eighty-seven percent of business video viewers prefer to watch it on a desktop.

Mobile Video Stats

Video is more popular on Instagram than any other type of content.
On the microblogging platform, 93% of videos are viewed on mobile devices.
4.18 million people have access to the internet via their mobile devices.
Ninety-two percent of mobile video viewers intend to spread the word about what they’ve seen.
More 18 and 19-year-olds around the world watch YouTube videos than watch television.
Mobile devices account for 90% of all Twitter video views.

Video Email Stats

Video is more popular on Instagram than any other type of content.
Open rates may rise by as much as 6% if you use the word “Video” in your Email subject line.
Emails that include video have a 19 percent increase in open rates and a 65% increase in click rates, according to a new study.
If you include videos, unsubscribe rates could be reduced by 26%.
If you include video content in your emails, your click-through rates could rise by as much as 300 percent.
For the next 30 days, eight out of ten people will remember a video ad.

Video Marketing Statistics for Social Media

Video is more popular on Instagram than any other type of content.
In social media video posts, you can expect to get 48% more views. 
73% of social media users prefer to watch “Entertaining” videos.
At 88%, YouTube is the most popular social media platform for marketers to share videos.
16 percent of social video viewers use vlogs for product research. Live video is used by 17 percent of companies in their social media marketing campaigns.

YouTube Video Marketing Stats

Every day, YouTube users watch videos for an average of 17 minutes and 31 seconds.
YouTube’s live streaming traffic is expected to rise by 45 percent by 2020. It’s estimated that there are more than 22,000 channels on YouTube that have more than one million subscribers.
The amount of video content being uploaded every minute has reached 500 hours in 2019. 
For millennials, Netflix is a close second to YouTube when it comes to watching online video content.

Facebook Video Marketing Stats

Every day, Facebook records more than 8 billion views of videos.
It is estimated that 71 percent of Facebook’s video content comes from accounts with more than 100,000 followers.
Live videos are three times more popular on Facebook than videos that have already been posted.
75 million people visit Facebook Watch every day and spend an average of 20 minutes watching videos.
85% of Facebook videos are viewed without sound.

LinkedIn Video Marketing Stats

LinkedIn video posts are shared 20 times as much as any other type of content by viewers.
LinkedIn prefers videos that are between 30 and 90 seconds in length.
There are seven times as many reactions to and 24 times as many comments on LinkedIn live streams as there are on previously published videos.
More than 80% of the videos on LinkedIn are viewed without audio.
70 percent of LinkedIn videos include text or captions so that they can be viewed without sound.

Instagram Video Marketing Stats

Instagram video views have grown by 80 percent since June of last year.
Instagram Stories videos are watched by 60% of people who have the sound on.
Instagram video posts get two times the engagement of other post types. If you use stickers on Instagram Stories, you can increase the number of people who see your posts by 83%.
One-third of the most-watched Instagram Stories come from business profiles.

Twitter Video Marketing Stats

On Twitter, 2 billion videos are viewed every day.
90% of Twitter videos are viewed on mobile devices.
With videos, promoted tweets with videos save more than half of their cost per engagement.
In comparison to standard video ads on Twitter, Video Website Cards have a 2x higher clickthrough rate.
Twitter’s Video Website Cards increase user retention by more than 60%.

TikTok Video Marketing Stats

People in the United States spend an average of 46 minutes a day on TikTok.
More than 800 million people around the world use TikTok.
More than 1 billion videos were viewed on a daily basis in 2018 alone.
More than half of TikTok users upload their own videos, while the other half watch videos that have been uploaded by others.
TikTok video marketing campaigns are reported to be successful by 66% of marketers who have tried them out.

Video Marketing Statistics and Trends by Industry

Video marketing statistics for real estate

Nearly 73% of homeowners who are looking to sell a house say they are more likely to choose a realtor who uses video listings.
An agent’s reputation and personality are two factors buyers consider when making a purchase, so videos are a great way to convey this information.
Only 9% of real estate agents use video to promote their listings.
Before making a purchase, nearly half of all internet users look up videos of the service or product in question.
Your website’s chances of ranking on Google’s first-page increase by 53% when you include a video.

Healthcare Video Marketing Statistics

Video marketing statistics for real estate 73% of sellers prefer to work with a realtor who makes use of green technologies. Searches related to health make up 5% of all Google searches overall.
Using search engines to find information about nursing homes, therapists, and optometrists is more common among consumers.
94% of healthcare patients prefer to use online reviews to evaluate healthcare providers after 84% of consumers trust these reviews as much as they would a personal recommendation when it comes to healthcare.
In 2021, healthcare advertising budgets around the world are expected to rise by 4.3%.
When a potential patient reads one to six online reviews, they form an opinion.

Ecommerce Video Marketing Statistics

Video marketing statistics for real estate 73% of sellers prefer to work with a realtor who makes use of green technologies. 5% After watching a video ad, 46 percent of people will take action.
Video Ads are helpful to 93% of consumers when they’re comparing prices.
In the top three content marketing priorities for retail executives, video Ads make up 47 percent of the total.
A video Ad will be watched by 13% of eCommerce website visitors if one is available.
Most customers (nearly three-quarters) say they’re more likely to buy something after seeing an explanation video for it.

Travel Video Marketing Statistics

Video marketing statistics for real estate 73% of homeowners intending to sell their home prefer to work with a realtor who only takes 5% of the sale price as commission. A professional release or a brand’s video accounted for 67% of all travel-related video views.
The number of views for branded travel videos has increased by 394%.
Watching videos about destinations and tourist attractions makes up 40% of the total number of travel video viewers.
A destination’s name appears in 71% of travel video searches.
58 percent of all travel queries are directed toward specific travel brands.

SaaS Video Marketing Statistics

Video marketing statistics for real estate 73% of homeowners intending to sell their home prefer to work with a realtor who only takes 5% of the sale price as commission. Online videos are watched by more than three-quarters of people every week.
Mobile devices account for 75% of all video viewing. Videos account for one-third of all time spent online.
In comparison to images and text, social videos get 1200 times more shares.
Every year, video marketers generate 66% more qualified leads.

Education Video Marketing Statistics

More than half of those polled said they’d used digital video to pick up a new skill.
Many videos that include “At home” in the title have seen a 50% increase in global viewing time over the past year. Online course searches on Google increased by more than 70% worldwide between the final week of March and the first week of April of next year.
In elementary school, 45% of students say that their preferred method of learning is to watch videos online or play educational games.

Finance Video Marketing Statistics

More than half of those polled said they’d used digital video to pick up a new skill.
In 2018, financial services brands spent $1.8 billion on video, an increase of 13.1 percent from 2017.
Every day, 55% of the population watches online videos.
In a typical video clip, 65 percent of viewers watch at least three-quarters of the content.

Video Marketing Statistics by Country

Video Marketing Stats for Canada

More than half of those polled said they’d used digital video to pick up a new skill.
In Canada, 73% of content marketing agencies use online video as part of their marketing strategy on a regular basis.
The same was true for 62% of Canadian marketers. There are nearly 26.1 million people in Canada who watch an online video at least once a month. 
In Canada, more than two-thirds of video viewers use their smartphones to watch videos. As of this writing, YouTube is the most popular video-sharing platform in Canada.

Video Marketing Stats for the US

More than half of those polled said they’d used digital video to pick up a new skill.
By the year 2022, 82% of all consumer internet traffic will be generated by online videos, according to Forrester Research.
Nearly 1 million videos will be uploaded to the internet every second by 2022.
Every year, mobile video consumption grows by a factor of 100.
Online videos are preferred by six out of ten people, compared to watching television.
Eighty-five percent of people over the age of 18 have more than one device in their hands at any given time.

Video Marketing Stats for the UK

More than half of those polled said they’d used digital video to pick up a new skill.
By 2021, 92% of companies will have considered using video as a content marketing tool, up from 61% in 2016.
93% of marketers have seen an increase in sales as a result of using video.
Thirty-two percent of all social media video ads have a duration of 15 seconds or less.
41% of B2B marketers are considering B2B videos as a way to boost profits.
Video marketers use live video in 57% of their campaigns, with 34% using Facebook and 13% using Instagram

Final Thoughts

More than half of those polled said they’d used digital video to pick up a new skill.

As you can see from the following statistics, there are numerous advantages to using videos in your marketing efforts. These videos can help your company build long-term relationships with your customers, creatively promote your services or products, and serve as product demos. To educate your customers, increase brand awareness, and engage social media users, they are also a great option. When compiling this list of video marketing statistics, we drew on a variety of sources.

We used several different resources when compiling the list of video marketing statistics. 

They included: VideoMaking.org Invoca PPC Protect PageTraffic PayProGlobal YumYumVideos eMarketer WebsiteBuilder Explain Ninja In-video InfluencerMarketingHub WordStream Wyzowl

CHECK OUT THESE STATS AS WELL

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