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Social media networks come in all shapes and sizes these days. While some platforms, such as Facebook and Twitter, enjoy widespread appeal, others are far more niche. Twitch is one such example.

The platform, which focuses on video streaming for gamers, might not be a household name but it has amassed a huge and dedicated following since it launched in 2011.

So much so that when Amazon came knocking in 2014, just before Twitch’s third birthday, the eCommerce giant clearly saw the potential in the young platform and snapped it up for a cool $970 million.

Since then, Twitch has gone from strength to strength and is now one of the most popular social networks around, particularly among gamers.

General Twitch Stats and Trends

  • The first quarter of 2020 saw 4.9 billion hours of content streamed on Twitch.
  • There were 3.6 billion viewers in the same period of 2019 compared to this year’s figure.
  • 78% of youngsters aged 10-12 in the United States will watch at least one video game stream on at least one platform.
  • During the Covid-19 pandemic, Twitch’s user base increased by 10%.
  • YouTube, on the other hand, climbed by 15% over the same period.
  • Twitch users spend an average of 95 minutes a day watching content on the service.
  • Twitch has an average of 2.2 million broadcasters streaming on a daily basis.
  • Twitch is now the 34th most visited website on the internet, according to Alexa. eBay, Apple, and Adobe are all listed below them in the rankings.
  • eSports make up 21.3 percent of the time spent on Twitch’s channels, making it one of the most popular channels for eSports.

Interesting Twitch Statistics and Facts

Twitch debuted in 2011. 
Direct traffic accounts for more than 86 percent of Twitch’s traffic (i.e. the user enters the exact address in the browser). 
Direct traffic accounts for more than 86 percent of Twitch’s traffic (i.e. the user enters the exact address in the browser). 
In 2020, there were an average of 56400 live channels streaming at any given time. 
Twitch’s Partner Program has increased by 68% since 2017.
Twitch’s Partner Program has increased by 68% since 2017. 
Twitch’s revenue in 2020 was estimated to be $2.3 billion. 
This was primarily funded through subscriptions. 
‘Just Chatting’ is one of Twitch’s most popular categories. 
An average streamer has about 25.1 viewers
An average streamer has about 25.1 viewers Twitch was purchased by Amazon in August 2014 for $970 million. 
Twitch currently employs more than 1800 people.
Twitch currently employs more than 1800 people.
Twitch employees make an average of $124,380 per year. 
Twitch accounts for 70% of all eSports viewing worldwide.
Twitch accounts for 70% of all eSports viewing worldwide. When a stream title included the keyword ‘Covid’ or something similar, the number of hours watched on the video increased by 133,000%.
When a stream title included the keyword ‘Covid’ or something similar, the number of hours watched on the video increased by 133,000%. 
From the beginning of March 2020 to the middle of the same month, the number of channels streaming with Covid-19-related keywords in their title increased by 542 percent. 
Twitch raised more than $30 million for charity in 2017.

Twitch Usage Statistics

Twitch had 750,000 eSport viewers in 2017; by 2023, Twitch will have 3.24 million eSport viewers.
By 2023, there will be 187 million live stream viewers worldwide. This is an increase from 42.3 million in 2017.
Sunday is the most popular day for Twitch users to watch content.
Twitch was the third most popular iOS app in China before it was banned in 2018.
Twitch’s peak viewing time is 4 p.m. EST.
Twitch’s lowest viewing time is 4 a.m. EST.

Twitch Audience Demographics Statistics

Denmark has 19,000 daily Twitch users (October 2020), which is down from the peak of 50,000 in April 2020.
Norway has 16,000 daily Twitch users (October 2020), which is significantly lower than the peak of 33,000 in April 2020.
In May 2020, there were 280,000 Twitch app downloads in Italy.
This figure was slightly lower in June 2020, at 270,000 downloads.
The United States accounts for 24.32 percent of Twitch users, by far the largest audience share.
Germany has the next largest audience, accounting for 6.66 percent of the total.
Sixty-five percent of Twitch users (viewers and streamers) are men.
Twitch’s audience is made up of 41% of people aged 16 to 24.
Twitch’s audience is primarily composed of people aged 25 to 34.
Only 3% of Twitch users are over the age of 55.
Twitch users speak English as their primary language 58% of the time.

Twitch Streaming Statistics

Twitch has between 2.15 and 2.34 million concurrent viewers on average.
Ninja was one of the most popular Twitch streamers by 2017. Before switching to Mixer, he was watched for a total of 151,096,501 hours. When Mixer shut down, he moved to YouTube before returning to Twitch.
On a Saturday, the majority of Twitch streamers will create content.
Pokimane is the most followed female Twitch streamer, with over 5.9 million followers. 41. This also places her as the sixth most popular Twitch streamer.

 Twitch Viewership Statistics 

Rubius is the most watched Spanish-speaking Twitch streamer in 2020, with 6.17 million subscribers.
At the start of January 2020, the average daily hours watched was only 13 million.
44. By the end of March 2020, the number of hours watched was estimated to be between 45 million.
Twitch will be watched by 35% of the US audience who watches game streams. While Sunday is the most popular day for Twitch viewers, Monday is the worst.

Twitch Usage by Device

Twitch has an average of 35 percent mobile users.
 In contrast, mobile devices account for more than 70% of YouTube’s audience. Twitch has been downloaded more than 100 million times from the Play Store.

 Twitch Stats on Channels and Games 

In September 2020, 147.1 million hours of gameplay content from Among Us was broadcast on Twitch, the most of any game.
Only 77.8 million hours of Fortnite were streamed on Twitch in September 2020.
The 8734 channels devoted to Fortnite are the most.
 The second-highest number of channels belongs to Call of Duty: Warzone, which has 5507 channels.
November 2020 saw 41 million hours of gameplay on Apex Legends.
In April 2020, 86 million hours of Counter-Strike: Global Offensive videos were seen at their highest point.
On a monthly basis, anywhere between 35 and 40 million hours are viewed.
 In August 2018 and August 2019, Dota 2’s highest viewership was 70 million hours.
In May 2020, 40 million hours of Fifa 2020 games were viewed, making it the most watched month ever.
Fifa 2020 was viewed for fewer than one million hours in October 2020. 
More than 170 million hours of League of Legends content were viewed in October of that year, a huge increase over the previous year.
As of 2012, there were 3,400 Twitch partners, but as of 2020, there will be 40100.
Over the course of the 2018 season, ELEAGUE TV drew the most simultaneous viewers with over 1.13 million people tuning in at the same time.

Twitch Statistics for Marketers 

Twitch has the capacity to stream a single event to a million viewers.
When a Twitch ad is broadcast 1,000 times, the advertiser pays between $2 and $10 per 1,000 impressions. 
Twitch channels can run advertisements up to once every 20 minutes.
Companies can fund streamers in addition to advertising on their channels.
Because there are fewer advertisers on Twitch compared to YouTube, it is now one of the most cost-effective channels to advertise on.

Twitch Monetization Statistics

When comparing video game streaming services, Twitch has a revenue share of 23%.
The subscription options offered by Twitch can be split across its partners.
More than forty hours a week of gaming on Twitch might earn affiliates money.
These sources of revenue generate monthly income ranging from $3000 to $5000 on average.
In addition, for every 100 followers that creative has, they might earn $250 each month.

 Twitch Revenue Statistics 

The advertising revenue generated by Twitch in 2020 is expected to be around $231.8 million US dollars per year.
As of 2017, Twitch’s advertising income was $102.5 million.
Amazon’s advertising revenue is quite low for Twitch.
This year’s advertising revenue for the retail giant was more than $13 billion in total.

Twitch Growth Statistics 

The platform was viewed for 292 billion minutes in 2016. There were 840 billion minutes viewed by 2020.
 Between 2020 and 2021, the platform’s audience grew by 16.5% more than the year before.
More than 230 million hours have been watched on Twitch since a new ‘Music’ category was created in July 2020.
There was an 82% increase in the number of people watching sports on Twitch between the first and second quarters.
Twitch’s non-gaming genres are growing at a rapid rate.
By 2020, the number of streamers is expected to have increased by 55%.
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The Future of Twitch Statistics

There is a good chance that Twitch Clips will continue to grow in the years ahead.
The term “clip” refers to short video segments, usually lasting five to sixty seconds. There are a variety of methods in which clips are being used by today’s streamers.
To name one, they’re employed to market the material already available on their channel.
There are currently around 40 million monthly active users on Twitch.
Twitch and other video game streaming services are expected to generate $295 billion in revenue by 2020.
There will be 84 million Twitch viewers by 2022, the largest of any major league sports broadcaster.

Conclusion:

Twitch is one of the most widely used platforms for watching live videos on the internet.

In gaming and other industries, there is a great deal of opportunity. In the image above, you can see how much value it may add to your company.

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