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Thinkific is an all-in-one online course platform that makes it easy to create, market, and sell your courses. With Thinkific, you can build professional-looking course websites with no design experience required.

You also have access to powerful tools for creating engaging course content, including video hosting, quizzes, and multimedia features. And when you’re ready to start selling your courses, Thinkific makes it easy to do so with built-in payment processing, marketing automation capabilities, and student management features.

Plus, all of your data is 100% secure with Thinkific’s robust security and backup systems. With everything that Thinkific has to offer, it’s no wonder that so many instructors use our platform to power their online courses.

Considerable Facts to Ponder

End of 2020: more than 100 million students enrolled in courses.
After its IPO in 2021, Thinkific raised a total of $160 million from investors.
Women make up 48% of the executive staff at Thinkific.
More than 500 dedicated employees make up their ranks.
In 2021, the company expects to earn $38.1 million.

1. Currently, Thinkific is used by 22,111 live websites, with an additional 5,267 websites that have used Thinkific in the past.

Thinkific’s utilization number is the most fundamental number to reference. The number of people using Thinkific has consistently increased since 2017. Thinkific is currently serving 22,111 live websites, and that figure is steadily increasing over time.

About 0.1 percent (1,049) of these 22,111 websites are in the Top 1 million, 0.19 percent are in the Top 100k, and 0.38 percent are in the Top 10k. Websites from the United States comprise more than half of all Thinkific-enabled websites (14,805).

2. Two billion dollars in revenues were predicted in 2021 for Thinkific’s creators.

When evaluating a brand’s success, you should also look at revenue. We might conclude that Thinkific’s growth is strong based on its projected 2020 revenue of half a billion dollars and 2021 estimates of three times that much.

More than 50,000 course authors utilize Thinkific to service a vast worldwide student body, which may appear odd at first.

3. More than 100 million people have signed up for courses on Thinkific.

On December 22nd, 2020, Thinkific reported that its platform had accommodated more than 100 million course enrollments. Having reached this important milestone, they can now confidently claim to be the industry’s top dog, able to provide reliable services at the highest level.

Healthcare, fitness, software, technology, career development, fashion, and arts & entertainment will all have courses available through Thinkific by 2020.

4. For the year 2021, Thinkific reported revenue of $38.1 million, representing an increase in revenue of 81%.

Look at their revenue from a different perspective. The company’s revenue soared by 81% in 2021, from $21.1 million to $38.1 million, an incredible leap from the previous year.

Thinkific made $10.8 million in the fourth quarter of 2021, an increase of 49% over the same period in 2020.

5. A loss of between $10,2 and $10,8 million in EBITDA is predicted for Thinkific in 2022.

Despite the fact that this may appear to be a significant sum of money, it is crucial to keep in mind where the corporation spent it. The losses suffered by Thinkific are reflected in the company’s plan to invest in its long-term expansion. As a result, despite the reported losses, the company’s revenue is expected to climb in the future, signaling that it is growing rather than stagnant.

6. In April 2021, the company went public on the Toronto Stock Exchange.

Taking a company public is a significant step for any brand, and the optimal time to do so can be difficult to determine. In April 2021, Thinkific went public, netting a profit of almost $160 million. Later, they took another big step by utilizing their over-allocated option.

Thinkific’s first public offering (IPO) value was then raised to $184 million.

7. Thinkific employs more than 500 people.

The financial aspect of things is well-illustrated by data, but what about the employment side? To successfully run a business, you’ll need a talented group of individuals who aren’t afraid to test the limits of what a group can achieve. More than 500 employees work with Thinkific at present time.

Retaining top employees and maintaining a high level of customer service are priorities for the organization. Employing people who have contributed to your success is a wise move for any firm to do.

8. Thinkific has offices in more than 35 countries throughout the world.

A company’s global reach is also an important consideration when evaluating its performance in the twenty-first century. Thinkific is well-known around the world, with customers in over 35 different countries.

In addition to the United States, the United Kingdom, France, Spain, India, Sweden, Canada, Italy, and Germany, the corporation has a presence in a number of other important international markets.

Despite the fact that Thinkific’s platform is universally useful, there is no barrier to its expansion into other markets.

9. Thinkfic’s leadership team has a female representation of 48 percent.

In the recent decade, several businesses have sought to achieve parity in the representation of women and men at the top. It’s a shame that so few of their efforts have yielded fruit. Unlike the others, Thinkific is not one of them.

Thinkific’s executive team is made up of 48% women, demonstrating the company’s appreciation for the skills, perspectives, and ideas that women bring to the table. When it comes to women in leadership positions, very few firms can lay claim to such equal representation of men and women.

10. More than 200,000 client queries were dealt with in this way.

Although it may seem odd to look at a company’s performance via this lens, we’ll stick with it. There is a lot of back and forth between businesses like Thinkific and their customers. Thinkific’s communication analytics are a good indicator of their performance because they offer a service that requires a lot of time and effort to set up.

Thinkific has a statistic showing how much effort they put into making sure their clients have a positive experience, with over 200,000 questions answered. There are 200,000 original questions in this data, not the total number of questions that have been asked and responded to.


The online education market is booming, and Thinkific is at the top of the heap for good reason. Since its humble origins, this company has grown to become a market leader that shows no signs of slowing down.

We think these numbers reflect Thinkific’s progress and how they’ve positively affected the global education business.


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