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Squarespace is a website builder that allows users to create and launch professional-looking websites with no prior experience or design skills. The platform offers an easy-to-use site creation app, as well as an advanced analytics tool that helps users track their website’s performance and optimize their content.

Since its launch in 2004, Squarespace has helped millions of businesses and individuals create successful online presences. In addition to its user-friendly features and powerful tools, Squarespace also offers competitive pricing and a range of customization options.

As a result, it’s no wonder that Squarespace is one of the most popular website builders on the market.

Key Squarespace Statistics, Trends, and Facts

A University of Maryland student founded Squarespace in 2003 as a website builder.
The company now has over 1,100 employees spread across multiple locations.
In 2020, Squarespace eCommerce platforms will hold a 7% share of the US market.
The company holds a 10.9 percent share of the global market.
During the year 2019, Squarespace spent $162 million on marketing.
3.79 million people use Squarespace on a regular basis.
Ten minutes is all it takes to set up a Squarespace website and link it to Google Analytics.
Most Squarespace websites use Google Analytics to track their online performance.
For those who want to use the Squarespace app, the company’s website is the second most popular.
A mobile app for Squarespace is available for download.
Editing blog post content, customizing a template, and adding Google Analytics tracking codes are all possible with this tool.
Using a Facebook Pixel tracking ID, approximately 23,000 Squarespace websites are able to access analytics.
 Most online stores powered by Squarespace’s platform use UPS as their delivery service.
Using pre-made template patterns and Squarespace’s expertise in content creation, the Unfold company has been acquired by Squarespace for an undisclosed sum.

WordPress vs. Squarespace Statistics

A whopping 1.7% of all websites on the internet are powered by Squarespace.
42.5 percent of all websites are powered by WordPress, the most popular content management system in the world. 
Ten times as many unique visitors come to a WordPress site compared to a Squarespace site.
A free mobile app for both WordPress and Squarespace is available for Android and iOS devices.
One percent of the world’s most popular websites are powered by Squarespace.
However, every second WordPress website is among the top 1,000 sites. 
In the last decade, the percentage of sites built with Squarespace has increased by 0.7%.
However, the launch of the WordPress site was a lot quicker.
WordPress, for example, has grown its market share by 30% over the last decade.
The official WordPress website has a global rank of 116, while Squarespace has a global rank of 1,420.

Squarespace’s Market Share Statistics

In Singapore, Squarespace has a market share of 24%.
Australia’s website builder market is dominated by Squarespace, with a 19% share.
In Denmark and Norway, Squarespace has only an 8% share of the market for website builders.
It is estimated that Squarespace has a 10 percent market share in Indonesia. 
Squarespace has a 5% share of the Swedish and UK markets.

Squarespace’s Traffic Statistics

In accordance with Squarespace’s most recent SEO analytics, 50% of visitors leave without completing a transaction.
Every month, Squarespace receives 30 million unique visitors to its website.
A typical user spends about four and a half minutes on a website and visits five pages.
The United States accounts for 55% of all unique visitors to websites worldwide.
20% of traffic comes from Google, which is the most popular search engine.
 More than eighty-nine percent of it is made from natural ingredients.
It’s one of the most popular search terms of all time, according to data from analytics.
Social media accounts for about 3% of all visitors. Display ads account for just 1% of all visits.
Ads on YouTube are the most widely distributed.
38 percent of visitors to Squarespace’s website arrive directly at the company’s homepage.

Squarespace Subscriber and Revenue Statistics

In accordance with Squarespace’s most recent SEO analytics, 50% of visitors leave without completing a transaction.
Every month, Squarespace receives 30 million unique visitors to its website.
A typical user spends about four and a half minutes on a website and visits five pages.
The United States accounts for 55% of all unique visitors to websites worldwide.
20% of traffic comes from Google, which is the most popular search engine.
 More than eighty-nine percent of it is made from natural ingredients.
In 2020, Squarespace expects to earn $620 million.
In 2020, the company’s operating expenses will total $420 million.
In 2020, 3.79 million Squarespace customers will have purchased a personal plan.
70.7 percent of Squarespace users are from the United States.
Each Squarespace subscriber generates annual revenue of $190 on average.
There will be $3.9 billion in sales processed by Squarespace-based e-commerce sites by 2020, an increase of 91.18 percent from 2017.

Future for Squarespace Statistics

More than half of the company’s profit margin will be spent on marketing and sales in 2020.
It is estimated that the number of websites built using Squarespace’s website builder app grows by an average of 2% per month.
In terms of market share growth, Wix beats out Squarespace, as shown by the Wix vs Squarespace statistics.
Wix is now the third most popular website builder after WordPress and Shopify.
SEO analytics show that 1.4 million people search for Squarespace every month, while Weebly and Webflow are unable to compete.

Conclusion:

More than half of the company’s profit margin will be spent on marketing and sales in 2020.

While WordPress is the market leader, Squarespace is one of the most successful website builders. Adding a tracking ID with a single click is just one of the many features that keep users coming back month after month thanks to its simplicity, affordability, and extensive feature set.

Last year, the company was able to raise money from investors, making it profitable.

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