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The social media landscape is constantly evolving, with new platforms and marketing strategies emerging all the time. This can be a challenge for businesses, which need to keep up with the latest trends in order to reach their target consumers.

However, it can also be an opportunity to connect with new audiences and create innovative campaigns.

For example, Snapchat’s “Stories” feature has proved popular with younger users, and businesses are starting to use this platform to reach out to this demographic.

Similarly, Instagram has become a powerful tool for visual marketing, and brands are using this platform to share creative content and connect with potential customers.

As the social media landscape continues to change, businesses need to be adaptable and innovative in order to stay ahead of the curve.

Key Social Media Stats and Facts

  • Social media today has close to 4 billion users.
  • Videos consume five times more data than slide show advertisements.
  • Snapchat users are included in the 57.6% of the world’s population (4.55 billion) who use at least one social site nowadays.
  • More than two-thirds of the world’s population now has access to a mobile phone thanks to the 5.29 billion unique mobile users globally.
  • People use social media on average for two hours and twenty-seven minutes each day.
  • Each internet user utilizes 6.7 social networking sites on average each month.
  • 54 percent of users who visit social networking sites do product research there. In 2022, there will be at least 3.9 billion active social media users globally, a 4.8 percent increase from 2021.
  • Growth rates for social media globally The amount of time spent on social media has climbed by more than 13% in the past year.

Global Social Media Growth Rates

More than 1.3 million new users had joined the various social media sites by 2020, or around 1512 new users every second.
The number of people using social media platforms has virtually tripled in the last ten years.
According to reports, India is the country with the largest social media growth, adding 130 million new members between 2019 and 2020.
Statistics on Social Media Demographics Social Media Statistics Between 25 and 34-year-olds make up the largest demographic group of Facebook users (26.3%).

Social Media Demographics Statistics

Facebook Statistics

The largest demographic group of Facebook users (26.3%) is between 25 and 34.
Women make up more than half of Facebook users.
Compared to 86 percent of households with yearly incomes over $100,000, 85% of households with annual incomes under $30,000 use Facebook.

Twitter Statistics

Twitter Information In the 18-to-29 age group, Twitter followers make up the majority.
There are equally as many male and female Twitter users.
67% of B2B companies utilise Twitter as a social media marketing tool.

Instagram Statistics

Facebook Statistics Comparatively, 67 percent of those between the ages of 18 and 29 use Facebook more frequently than people over 65 (6%) do.
The majority of households with an annual income of above $100,000 use Instagram. 
The percentage of male Instagram users is under 50%. 

TikTok Statistics

Statistics on TikTok More than 130 million people use TikTok daily at this time.
The following age groups make up the TikTok user base: 10–19: 32.5 percent; 20–30: 29.5 percent; 30-39: 16.4 percent; 40–49: 13.9 percent; and 50+: 7.1 percent. 
Women make up 60% of Twitter users. 

YouTube Statistics

Google Analytics Between the ages of 15 and 25, 81 percent of users frequent YouTube.
More than half of YouTube users are women. 
More than 70% of YouTube users access the site on a mobile device.

LinkedIn Statistics

Statistics on LinkedIn The 25-to-34 age group uses LinkedIn the most (60 percent ).
60% of households with an annual income of more than $100,000 use LinkedIn. 
43 out of every 57 LinkedIn users are female.

Pinterest Statistics

Figures from Pinterest The viewership on Pinterest is 71% female.
Between the ages of 50 and 64, 38% of Pinterest users fall within this age bracket.
89 percent of users claim to use Pinterest to get shopping ideas.

Social Media Usage Statistics

Facebook Statistics

Three-quarters of Facebook’s $86 billion in income in 2020 came from its mobile application. The remaining quarter’s revenue is generated through the display of advertising items on third-party websites like Instagram and Messenger (websites or mobile applications).
In 2020, 985 million people downloaded Facebook.
22 billion people used Facebook in April 2021.

Twitter Statistics

Twitter generated $3.7 billion in revenue in 2020, an 8.8% increase from the previous year.
Twitter is used daily by 186 million users, 38 million of whom are in the US.
66 percent of companies with more than 100 employees market on Twitter.

Instagram Statistics

The average Instagram user is under 35 years old, making up more than 70% of all users.
In 2020, there were 1.3 billion users of Instagram.
Instagram was the fourth most downloaded app in the 2010s with 3.8 billion downloads.

TikTok Statistics

TikTok was the most popular app in 2019 and 2020.
TikTok was downloaded 593 million times in 2019, and 850 million times the year after that.
TikTok is used by 18% of internet users in the world between the ages of 16 and 64.

YouTube Statistics

At least one in 2.3 billion people visits YouTube each month.
30 million people were YouTube subscribers in 2020.
T-series, which has 176 million subscribers, is the most popular YouTube channel.

LinkedIn Statistics

The US is the nation with the most LinkedIn users, followed by China and India.
57 million companies and more than 120,000 colleges have a LinkedIn social media account.
At least 40 million people use LinkedIn to apply for jobs every week.

Pinterest Statistics

Over 70% of the nearly 500 million monthly active social media users on Pinterest are female.
Five hundred and seven percent of Pinterest users log in at least once every week.
The majority of people who visit Pinterest use iOS and Android devices.

Social Media Engagement Statistics

Facebook Statistics

Facebook content consists of 15.09 percent videos and 34.73 percent images.
Engagement rises from 0.19 percent to 0.86 percent for Live Videos that last over an hour.
Users typically leave five comments each week, like 12 posts, share one, and like one page.

Twitter Statistics

Twitter Information The top 10% of tweeters in the US are responsible for 92% of all tweets.
A tweet that includes a GIF receives 55% higher attention than one that doesn’t.
In terms of web traffic, Twitter came in fourth place globally in October 2020.

Instagram Statistics

The overall average engagement rate on Instagram is 0.96 percent.
Nearly 40% more people will view a photo with a face than one without.
On weekdays, Instagram users are more active.

TikTok Statistics

Statistics on TikTok For TikTik, the engagement rate is 69 percent.
More than 1 billion people have viewed the most popular content categories (entertainment, dancing, pranks, fitness/sports, home improvement/DIY, beauty/skincare, fashion, recipes/cooking, life hacks, pets, outdoors).
Sixty-three percent of active users report liking a video during the past month, while 54 percent report commenting on another user’s video.

YouTube Statistics

Google Analytics One billion hours of video are watched daily. Over 5 billion YouTube videos have been shared as of this writing.
Visitors view 6.95 pages each day on average.
Statistics on LinkedIn Only search accounts for 22.04 percent of LinkedIn traffic, and organic search accounts for 99.63 percent of that traffic.

LinkedIn Statistics

A corporation can anticipate a 2x increase in engagement when it posts once a week.
A completed LinkedIn Page receives 30% more weekly views.
Figures from Pinterest Specifically for brand awareness.

Pinterest Statistics

78 percent of users said they find the social media platform’s brand material valuable.
Pins account for 40% of engagement on Pinterest. 
56 million pinners interact with home material frequently. 

Social Media Business Statistics

Facebook Statistics

Facebook postings typically reach 5.2 percent of the entire number of page likes organically.
Usage in the B2C marketing industry increased to 97%. 
More than 90 million Facebook pages are for SMBs 

Twitter Statistics

Twitter Information Customer satisfaction rises by 19% when a business uses Twitter for customer service.
92% of businesses tweet many times every day.
75% of B2B business marketers use Twitter.

Instagram Statistics

Facebook Statistics The increase in monthly active users for corporate Instagram accounts is 1.46 percent. 
70% of those who enjoy shopping use Instagram to find new products.
On Instagram, there are 500,000 active influencers. 
Instagram is used for influencer marketing by 67% of firms.

TikTok Statistics

Americans have paid more than $23.1 million on in-app TikTok purchases.
A 2.5 million follower TikTok influencer charges about $800 every post.
India’s Tik Tok ban cost $500,000 and resulted in the loss of 15 million new users.

YouTube Statistics

69 percent of marketers intend to use YouTube videos more frequently.
According to 55% of marketers, YouTube is their preferred video channel.
37.6% of B2B decision-makers and purchasers claim to have found new brands on video social media platforms like YouTube.

LinkedIn Statistics

LinkedIn is the second-most popular platform for B2B marketing.
89 percent of B2B marketers utilise LinkedIn to generate leads.
Every fifth LinkedIn user influences business choices.

Pinterest Statistics

Almost all Pinterest searches (97%) are unbranded.
The top priority for 48% of Pinterest users is shopping.
A pin is 67 percent more likely to increase purchases if it depicts a service or good in use.

Social Media Advertising Statistics

Facebook Statistics

Advertise on Facebook to reach 2.14 billion users.
Males make up 57% of Facebook ad audiences, while females make up 43%.
The most ad clicks are made by monthly active users between the ages of 45 and 54.

Twitter Statistics

Users of Twitter watch advertisements for a 26 percent longer period of time than users of other sites.
With Twitter advertisements, marketers may reach 5.8% of those aged 13 and over.
Twitter ad engagements increased by 27% in Q3 2020 compared to Q3 2019.

Instagram Statistics

Ads on Instagram can reach 1.16 billion users.
The age range of 25 to 34 is the largest Instagram ad target demographic.
The US, India, and Brazil are the nations with the most potential Instagram advertising reach.

TikTok Statistics

63 percent of TikTok users say they are concerned with brands.
61% of TikTok users claim they frequently purchase products from companies they see advertised.
A hashtagged TikTok challenge will cost your brand more than $100,000.

YouTube Statistics

For 53% of B2B marketers, YouTube is the social media channel of choice.
50 percent of marketers spend money producing YouTube-compatible online video content.
90 percent of individuals worldwide claim to find new companies and goods on YouTube.

LinkedIn Statistics

You may reach 13% of the 13+ age group globally with a LinkedIn ad.
With 170 million users, the US has the largest LinkedIn advertising audience.
A 40% conversion rate is what you can anticipate from LinkedIn Message Ads.

Pinterest Statistics

With Pinterest advertisements, you may connect with 189 million users.
The 24-34 age range is the largest target market for Pinterest marketing.
The annual quarter-to-quarter change in Pinterest’s advertising reach is +5.8%.

Average Time Spent on Social Media

Globally, 145 minutes were spent on social media every day as of 2020.
The Philippines is the nation that uses social media the most frequently each day.
Social media use is 79 percent prevalent in Western Europe.

Social Media Usage by Device

A mobile device is used by 99 percent of users worldwide to access social media networks.
78 percent of users only use their phones to access platforms.

Final Thoughts 

We hope that exploring these social media data was interesting. They undoubtedly demonstrate how potent social media platforms can be. They also suggest that there are drawbacks to social media platforms as a whole.

A key lesson to be learned from this article is that since social media is rife with opportunities, each marketing plan should contain a social media strategy.

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