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Website speed is essential for a number of reasons. First, users are much more likely to leave a site that takes longer than a few seconds to load. This increases the site’s bounce rate, which tells search engines that users don’t find the page contains useful and will result in lower rankings. Second, eCommerce sites will lose customers if their checkout page is even slightly slower than those of the competition.

Finally, fast loading times are simply better for the user experience. No one wants to wait around for a slow website to load, so it’s important to make sure your site is as quick as possible. There are a number of ways to improve website speed, so there’s no excuse for having a slow site. Speed is essential for success, so make sure your site is up to snuff.

Key Site Speed Stats

Websites with a response time of less than 312ms are only found in the top 20% of all websites.
A staggering 91% of Indonesia’s digital minutes are spent on a mobile device.
There is only 15 percent of websites have acceptable loading times.
According to Google’s recommended website loading times, 46 percent of websites take six to ten seconds to load.
381 percent more time is needed to load a large website page than a small one.

Average Website Load Time Statistics

It’s no surprise that China, Japan, and Germany have the world’s fastest page loads.
These three countries have some of the world’s slowest download speeds.
50.6 percent of customers are more likely to blame their internet connection for slow loading times than the website itself.
45 percent of people aged 18 to 24 say they are willing to wait up to six seconds before leaving a website.

Average Page Load Time by Device: Mobile vs. Desktop

Mobile devices take an average of 27.3 seconds to load a web page, compared to 10.3 seconds for desktops.
A whopping 77 percent of the time spent online in the United States will be spent on mobile devices in 2019.
Customers believe they are more patient than they actually are when it comes to waiting for a website to load.
Eighty-five percent of mobile users expect the websites they visit to load as quickly as they do on desktops.
Mobile website visitors expect a page to load in under four seconds, according to 64% of them.
Most websites still take longer to load when viewed on a mobile device due to an overabundance of page elements.
Websites on smartphones and tablets take an average of 87% longer to load than those on desktop computers. In comparison to desktop computers, mobile devices place a higher value on page size.

Average Page Load Time by Industry Statistics

More than 60% of their site visits come from mobile devices, making pet and animal websites the most mobile.
Only 42 percent of visits to career and education websites come from mobile devices.
Bounce rates for financial websites are the lowest of any industry, at 35% on mobile and 18% on desktop.
On mobile devices, the health industry has the worst bounce rate, with 60% of visitors abandoning the site.
On desktops, the gardening industry has one of the highest bounce rates (49 percent).
Websites in the technology sector take the longest time to load, taking an average of 11.3 seconds.
The average loading time for classified and listing websites is 7.9 seconds.
The number of pages accessed via mobile devices has increased by 8% for luxury websites that have improved their loading times by 0.1 seconds.

Google Site Speed Statistics

The number of content pieces that must be displayed on a website page is considered to be less than 50.
More than a quarter of all web pages could save 250KB or more by compressing the images and text on them, according to Google’s estimates.
As a result, page load times will be significantly shortened. For every 100 milliseconds that it takes for a Google page to load, the company loses 20% of its traffic.

Average Load Time of WordPress Sites

For mobile devices, WordPress has one of the fastest page loading times.
The majority of the time, website owners neglect to make their sites mobile-friendly.
WordPress sites that perform better than the industry average on desktop computers comprise 25.3% of all WordPress sites.
In terms of desktop performance, 38.5 percent of WordPress sites are significantly worse than the industry average.
For mobile devices, 24.2 percent of WordPress websites are considered to perform better than the average site.
On mobile devices, 40,7 percent of WordPress websites are slower than the average.

Website Load Time Impact Statistics A 0.1-second improvement 

Your mobile site’s performance can improve conversions by 8.4 percent with a 0.1-second improvement in speed.
A website’s page views can be reduced by 11% if a single page takes 11 seconds to load.
44 percent of customers will tell their friends and family about a slow loading time, which can lead to a decrease in direct website traffic.
Every 34.1 ms that a third-party script is added to a website slows down the loading time of the website.
When it comes to speeding up a website’s load time on both desktops and mobile devices, a Content Delivery Network is the most effective tool. Yahoo saw a 9 percent increase in traffic after a 400% increase in website speed.
Etsy’s bounce rate increased by 13% after they added 160kb to their mobile website.

The Effect of Load Time on Customer Loyalty

Customers who have had a bad experience with a website’s load time are more likely to never return to that site (46 percent).
A 16 percent decrease in customer satisfaction can be attributed to a one-second delay in loading.
When a customer has a bad experience with a brand, 64 percent of them will never shop with them again.
More than 60 percent of mobile users have experienced at least one issue in the last year.
It was too slow (74 percent), crashed, frozen, or errored (51 percent), had formatting issues (48 percent), didn’t work as expected (45 percent), and was unavailable (45 percent) (38 percent).
If a page takes too long to load, 14 percent of customers will switch to a different website. Customers remember checkout times being 35 percent longer than they actually are.
For 46 percent of customers, the website’s loading speed is a major factor in whether or not they return to the site.
Some customers would be willing to sacrifice animation and video in order to speed up the loading time.
82 percent of New York customers say that the speed of a website influences whether or not they make a purchase.
Compared to just 60% of Californians, this is a much higher percentage.
Only 24% of marketers believe that their management team is doing a good job of managing the lifetime value of customers.

The Effect of Load Time on SEO

When loading times are increased from one to three seconds, bounce rates rise by 32%.
When a website’s loading time increases from one to five seconds, the bounce rate will rise by 90%.
One-to-ten-second delays in website loading increase the likelihood of a customer abandoning it by 123 percent.
8.9 pages are viewed per second on a website that loads in less than two seconds, but only 3.3 pages are seen per second on a website that loads in 8 seconds.
Page loading speed is an issue for only one percent of UK-based eCommerce stores in 2018, according to Google.
The average page loading time for websites that appear on the first page of Google search results is 1.65 seconds, according to research.
Page speed accounts for three-quarters of all SEO user experience signals.

The Effect of Load Time on Conversion Rate

Every additional second that a website takes to load reduces conversions by 7%.
First, five seconds of loading time have the greatest influence on conversion rates.
During the first five seconds of page loading, conversion rates on websites drop by an average of 4.42 percent.
Websites that can load their pages in two seconds or less will have the highest eCommerce conversion rate.
2.11 percent decrease in conversion rate for every additional second it takes for your website to load between 0 and 9 seconds.
When a website takes longer than 5.7 seconds to load, the conversion rate will be as low as 0.6%.

 Time on Checkout Rate

If the checkout page takes too long, 18% of customers will abandon their carts.
Loading times may be to blame for $18 billion in abandoned carts.
The slowness of a website has been cited as a reason for cart abandonment by 51% of US customers.

The Effect of Load Time on Bounce Rate

One out of every four visitors will click away from a website that takes longer than four seconds to load.
A website’s bounce rate will be 67% after just 12 seconds.
32 percent is the average bounce rate for desktops.
The average bounce rate on mobile devices is 674 percent.
A mobile website that takes longer than five seconds to load will lose 74% of its visitors.

Website Speed for Businesses Statistics

A website that takes longer than six seconds to load increases customer stress by a third.
Taking a test, watching a horror movie on your own, and waiting in a long line at a physical store are all examples of this.
Between 2015 and 2019, the media page size increased twofold.
The loading times of Squarespace and Weebly are among the fastest of any Content Management System (CMS).
Wix’s mobile loading times are among the worst of any CMS.

The Effect of Load Time on Revenue

 $2.5 million in revenue can be lost in a year if a $100,000-a-day website has a one-second delay in loading.
Boosting your mobile website’s performance by just 0.1 seconds can increase revenue by 9.2 percent.
A one-second delay in the loading time of Amazon’s website would cost the company $1.6 billion a year.
Increasing the loading time of Walmart’s website by a second resulted in a 2% increase in revenue.
ALDO found that mobile users who had faster rendering times on single-page apps spent 75% more money overall.

Future Importance of Site Speed Statistics

In 2022, the First Contentful Paint (FCP) will be far more important than it has ever been.
Website loading times will improve in 2022 and beyond as a result of using Cloud hosting and Content Delivery Networks (CDNs).
If you want your site to load faster and be easier to navigate, you need to incorporate motion designs into your web page design.


The site speed of your website is really important. The above statistics show you how your revenue can be impacted by a slower website speed.


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