100+ Awesome Shopify Stats, Facts, and Trends 2022

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Shopify is one of the most popular eCommerce platforms in the world, and it’s easy to see why. The platform is user-friendly, has a wide range of features, and is highly customizable.

Plus, Shopify offers a comprehensive set of tools for managing inventory, processing payments, and shipping orders. In short, Shopify has everything you need to run a successful online store.

Today, the platform powers over 1.7 million online stores in 175 countries. Plus, Shopify merchants collectively process over $5.1 billion in sales each year.

These impressive numbers are just a few of the many interesting Shopify statistics. If you’re looking for more information about this Canadian company, be sure to check out the rest of the stats below.

Top Shopify Stats, Facts, and Trends

shopify store stats
Shopify is used by more than 1.7 million businesses worldwide.
Shopify is the 3rd most popular e-commerce platform in the United States, with a market share of 10.9 percent.
In 2020, Shopify had a 24 percent share of the worldwide eCommerce market.
Shopify merchants saw a 50% increase in revenues in 2019 on average. Comparatively, only 21% of the eCommerce market expanded globally.
Shopify had the 5th highest valuation in the United States in 2019.
6% of online retailers host their eCommerce website on Shopify Plus and generate online sales with it.
In terms of market capitalization, Shopify ranks as Canada’s 10th most valuable company.
The company’s eCommerce platform was the first Shopify store on the internet.
Last year, 44 million customers purchased something from a Shopify online store.
Only half of the Shopify-based e-commerce stores are actively running their operations.
November is Shopify sellers’ best month, while December is their worst.
Budweiser, Tesla, and Red Bull are some of the most successful Shopify sites.
T-shirts are the most popular item sold by Shopify merchants all over the world.
shopify best sellers

15 Amazing Global Shopify Statistics

Shopify has a 3.9% market share in Germany.
Shopify is used by 15% of online stores in Denmark.
14.4% of Australian online shops use Shopify, although WooCommerce is the most popular checkout platform.
A mere 4% of UAE-based e-commerce sites make use of Shopify.
Shopify accounts for 5% of all e-commerce stores in Sweden.
Shopify stores account for approximately one-ninth of all Belgian e-commerce websites.
In the Netherlands, Norway, and Luxemburg, 8 percent of online stores are powered by Shopify.
Shopify has a 2.7% share of the Spanish e-commerce market.
According to the most recent Shopify statistics, the UK market share of Shopify merchants is 13%.
Shopify has a total of 16 offices worldwide.
Shopify’s lone physical store is in Los Angeles.
Last year, Shopify merchants were able to sell their products to 300 million people around the world.
Every year, on average, 62 million people shop at the same Shopify stores.
One person buys from the same Shopify-powered online store on average 3.8 times a year.
Last year, Shopify users in the UK surged by 106% in the number of startups they started.

8 Amazing Shopify Customers Demographics Statistics

According to Shopify statistics, only 1% of American millennials own stock in the company.
The company’s services are available to entrepreneurs in 175 different countries throughout the world.
20 languages are supported by the Shopify platform.
In fact, according to Shopify figures, 52% of buyers are female.
Moreover, a third of Shopify customers are under the age of 35.
The fastest buyers on Shopify are those from Germany. Consumers in Germany complete purchases in an average of 17.5 minutes.
Customers from Japan are the most generous with their purchases, with an average of $141.72 being paid for each transaction.
The United States is the country with the most Shopify-powered eCommerce sites.

16 Amazing Shopify Usage, Traffic, and Sales Stats

Shopify Plus provides additional benefits to more than 7,000 businesses worldwide.
One out of every five Shopify websites sells digital goods.
30% of all social media traffic comes from Facebook referrals to Shopify merchants.
Facebook accounts for 85 percent of all social media traffic orders.
Approximately 56.5 million unique users visit Shopify sites each month.
The average time spent on the site is three minutes, and each session includes an average of 2.9 pages visited.
35.7 percent of Shopify’s traffic comes from the United States, according to the company’s stats.
Approximately 15% of the site’s traffic comes from the UK, Canada, and Australia.
A whopping 40 percent of visitors come directly to the site.
Referral traffic accounts for 27.5 percent of all traffic.
Shopify receives 26% of its traffic from searches. There is only 9% paid traffic, and 91% organic traffic.
According to Shopify SEO stats, the Shopify website has a bounce rate of 56.19%.
Mobile devices account for 81% of Shopify traffic.
With over 1 million monthly visitors, Shopify powers 2.7% of all websites.
Shopify is the most popular eCommerce solution, according to Google Trends.
In the United States, Shopify owns 71% of all store domains.

7 Shopify App Store Statistics and Trends

Shopify app store has more than 6,000 apps available.
More than $100 million was earned by the corporation by selling software products.
According to Shopify data, the average cost of an app on Shopify is $19.17.
A typical Shopify store uses 6 apps to manage a successful online store.
Every month, 33,000 Shopify apps are downloaded from the app store.
More than 12 million apps have been installed on Shopify’s app store on an average day.
There are now 7.5 times as many apps available in the app store as there were in 2015.

12 Amazing Shopify Merchant Statistics

Shopify POS is used by more than 100,000 business owners to link their online and offline operations.
Shopify POS users must pay a transaction fee of 2.4 percent.
A Shopify store’s average conversion rate is 1.6 percent.
Mobile payments account for 69 percent of all Shopify payments.
There will be more than $5 billion worth of transactions performed by Shopify in 2020.
Dropshipping is the primary method of sales for 27% of firms using the Shopify eCommerce platform.
More than 30 percent of Shopify merchants say they struggle to run successful marketing campaigns.
Twenty-two percent of Shopify users say they’ve had trouble establishing their web presence because of the industry’s fierce rivalry.
On average, Shopify Plus users see a 126 percent increase in revenue per year.
More than 30,000 Shopify retailers have incorporated Facebook Messenger on their websites.
The dropshipping approach is used by 12.3% of all Shopify stores.
Shopify statistics show that dropshipping is used to source 7.1% of all products sold online from stores created on the platform.

10 Amazing BFCM Shopify Statistics

BFCM shopify stats
Shopify stores around the world sold $1.5 million per minute on Black Friday in 2020.
US customers spend an average of $83 USD on Black Friday and Cyber Monday, while Canadian customers spend $96 USD.
25.8 million Shopify apps have been downloaded since the shop was created.
A third-party app is used by 80% of Shopify users.
On Black Friday 2020, the highest number of things sold per minute was 10,978.
When it came to Black Friday 2020, Shopify users made $870,000 every minute worldwide.
Orders shipped using Shopify’s shipping service traveled 30,000 miles to their intended recipients on Black Friday 2018.
BFCM (Black Friday and Cyber Monday) sales attract an average of 25.5 million customers.
On Black Friday and Cyber Monday, one-fifth of all orders placed in US stores come from outside the country, according to Shopify data.
During Black Friday and Cyber Monday in 2019, Shopify store owners made more than $2.9 billion in total sales.

12 Amazing Shopify Revenue Statistics

In the period from 2015 to 2019, Shopify’s revenue increased by a factor of almost seven. The company’s annual revenue has climbed from $205 million to $1.5 billion during the past five years.
One year later, Shopify’s revenue had doubled. It has risen from $1.5 billion in 2019 to $2.9 billion in 2020, according to Shopify stats.
The company’s income was split evenly between subscription and merchant solutions in 2016.
Approximately two-thirds of total revenue will come from merchant solutions in 2020. Subscription services, on the other hand, only accounted for a third of total revenue.
A total of $2 billion was earned by merchant solutions last year.
Shopify Plus users account for half of the company’s monthly recurring revenue.
In 2020, Shopify generated a regular monthly revenue of $269.40 million.
On average, the company’s recurring revenue climbs by 33% each year.
$72 is the average revenue per customer for Shopify-based online businesses.
Shopify’s overall revenue is generated by 73% of its customers in North America.
Only 15.5% of total revenue is generated in these regions: Europe, the Middle East, and Africa.
Revenue from Asia and Latin America accounts for 11.2 percent of the total.

5 Amazing Shopify Growth Statistics

One in five Shopify experts believes that the company’s stock prices will rise by 2025, according to current data.
From 2015 to 2019, Shopify’s R&D spending climbed by a factor of ten.
Businesses that utilize Shopify’s solutions to combine in-store and online sales see an average 30 percent boost in revenue year over year, according to their data.
An IPO (initial public offering) of $131 million was raised by Shopify in 2015.
In the last five years, the price of an average share has climbed by 2,750 percent. During the first quarter of 2019, Shopify overtook eBay in both net worth and sales volume.

13 Other Amazing Shopify Statistics

The majority of Shopify merchants are first-time business owners.
Directly employed by Shopify are more than 7,000 people. A total of 2000 additional staff will be added by the company in the coming year.
Shopify merchants’ email marketing efforts have an average conversion rate of 4.6%.
Customize your online store with one of the more than one hundred themes available. Shopify users can choose from a variety of free and premium themes with a variety of layouts and designs.
3D models of products have been shown to enhance conversion rates by as much as twofold.
2% to 5% of people who open a new Shopify store quickly close it down.
Shopify affiliates make an average of $58 each new user that joins the platform.
57% of internet shoppers prefer to buy from international retailers.
Shopify paid ethical hackers $850,000 between 2018 and 2021 to help avoid data breaches, according to company figures.
The initial sale of a new Shopify admin happens every minute.
More than 2 million people are employed full-time by companies using the Shopify store platform.
Shopify’s 24/7 customer service is exceptional. A whopping 94% of customers are happy with the service.
Shopify’s customer service team typically responds in 30 seconds via live chat, 2 minutes over the phone, and 10 hours via email on average.

Shopify Stats FAQs

What is a good conversion rate for Shopify?

Statistically, a successful Shopify store has a conversation rate of 4.9 percent. Only ten percent of the greatest shops are able to accomplish this feat. 

The top 20% of Shopify sites have an average conversion rate of 3.4%. However, Shopify-powered eStores as a whole has a 1.5% conversion rate.

What is a bad conversion rate for Shopify?

That 0% conversion rate, which results in no sales, is the worst of all possible outcomes. 20% of Shopify websites are in the bottom 20% for conversion rate. 

Shopify’s average conversion rate is 1.5 percent, so any result below that percentage is considered negative for an online store.

How many users does Shopify have?

More than a million people throughout the world use Shopify, according to the company’s statistics. Most of them do not actively run their stores, which is a real shame. 

Even though their stores are reachable online, up to 5 percent of consumers exit the eCommerce site fast, resulting in no sales.

How many Shopify stores are there in 2021?

The specifics of Shopify-powered stores are kept private. Despite this, Shopify has been used to launch more than 3,600,000 eCommerce websites. 

There are a tiny number of these devices in operation. Around 100,000 merchants use Shopify POS to run their offline physical companies.

How many Shopify stores are successful?

Only 5% of Shopify-launched businesses are a financial success, according to Statista. Competition, lack of funds, and lack of online business management experience are the primary causes of 95% of store failures. 

Choosing the wrong dropshipping specialty might also lead to failure, according to experts.

Wrapping Up

Although Shopify isn’t the leading eCommerce platform, it showcases steady growth, which is more important. This company has benefitted from the pandemic that forced many businesses to shift online and should continue to grow in the next year.

If you are looking for an eCommerce platform that is steadily growing, then Shopify may be a good option for you. Have you tried using Shopify for your business? Let us know how it went in the comments below.

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