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Search Engine Optimization is an ever-changing landscape. With new algorithm updates from Google and other search engines, the rules of optimization are constantly changing. This means that marketers need to constantly adapt their SEO strategy to stay ahead of the curve.

This can be a challenge, as it requires a deep understanding of how search engines work and how users interact with them. However, it is essential for any business that wants to stay visible online.

By keeping up with the latest SEO trends and best practices, businesses can ensure that their website will be seen by the widest possible audience.

General SEO Stats

By the end of 2021, the global SEO services market is expected to generate revenues of $120 billion dollars.
Over 239 million Americans use search engines every month. For cold calling or direct mail campaigns, only 1.7 percent of leads are converted on an average search engine result.
Internet users only visit the second page of a search engine about a quarter of the time, according to a new study.
In other words, the content of the website only accounts for 25% of SEO’s overall efforts.
Forty percent of people will leave a website if it takes too long to load.
When a website takes longer than two seconds to load, 47% of users become irritated.
More than half of all new businesses are discovered through a mobile search.
Fewer than one-third of all searches (or 12.3 percent) include a featured snippet. Over 99.22% of Google searchers will never go past the first page of results.

SEO Industry Statistics

An estimated $80 billion in the United States was estimated to be in the SEO industry as of the time of this article’s writing.
Higher education (3 minutes 34 seconds), sales and marketing (3 minutes 31 seconds), and solar energy are the three industries with the highest average dwell times (the amount of time a user spends on the website before returning to search results) (3 minutes 29 seconds).
In terms of website bounce rates, higher education (51 percent), construction (47 percent), and IT staffing and services round out the top three industries (44 percent ).
Conversion rates are highest in the legal services (7.5 percent), IT staffing (3.5 percent), and HVAC services (1.5 percent) sectors (3.3 percent ).
The average yearly salary for an SEO professional is $60,500. On average, SEO services cost between $100 and $150 per hour.
Between $500 and $1,000 is the average cost of SEO services paid per project.
In the SEO industry, the average hourly rate is around $150.
SEO experts with more than two years of experience charge 39.4 percent more per hour, 102 percent more for monthly retainers, and 275 percent more for one-off SEO projects than their less experienced counterparts.
More than 130 percent more money is charged for a monthly retainer by SEO professionals who work in an international market.

Video SEO Statistics

More than two-thirds of all Google searches return video content.
Seventy-five and seventy-five percent more videos appeared in search engine results in 2017. 80% of all videos that appear in Google search results come from YouTube.
55.3 percent of Google searches that appear on the first page of Google do not appear on YouTube’s first page for the same search.
Videos have a 50x higher organic ranking chance than text-based results on Google.
Google prioritizes video results 53 times more often than text-based results.
When compared to posts without videos, blog posts with videos receive 157 percent more search traffic.
Video results have an average click-through rate of 41% higher than text-based results.
Eighty-eight percent of the videos that appear in the top ten results of a Google search also appear in the top ten results of a similar YouTube search.
A whopping 85% of all Internet users in the United States engage with video.

Mobile SEO Statistics

In 2020, mobile phones will account for 68.1% of all Google searches, with desktops accounting for 28.9% of all searches and tablets accounting for 3.1 percent of all searches.
Search engines are used by 87% of smartphone users on a daily basis, according to new research.
By 2025, mobile search volume is expected to rise by 73%.
There will be 221 million mobile searches in 2020, up from 133.6 million in 2014.
More than 57% of customers avoid businesses with poor-quality mobile websites.
51% of customers are more likely to believe in a business that has a mobile-friendly website.
Mobile devices account for more than half of all website traffic.
35 percent of consumers say that they buy most of their goods and services on their mobile devices.
51% of smartphone users say they’ve discovered a new brand or product while searching on their mobile devices.

Voice Search Statistics

US households are expected to have at least one voice-enabled smart device by the year 2022.
By the year 2021, voice search will be used by 41% of adults and 55% of teenagers.
75 percent of voice search results appear on the first page of Google’s search results.
The average length of a voice search result is 29 characters.
Voice search is used by nearly half of all internet users for basic queries.
It takes 52 percent less time for a voice search result to load than for a standard web page.
In comparison to text-based searches, voice searches take more than 76.1 percent longer on average.
In total, 27% of all mobile searches are conducted using voice commands.
Featured snippets account for 40% of all voice search answers on Google.
2.68 percent of Google’s voice search responses come from FAQs, according to the company.
On a typical voice search results page, there are 2,312 words in total.

Keyword Statistics in the US

On average, 185 million people per month look for information on Facebook, and around 151 million people per month look for information on YouTube.
According to 36 percent of SEO professionals, the headline or title tagline is the most important SEO element.
More than three-fourths of all searches are over four words in length.
The average number of monthly searches for a given keyword is less than ten percent of the total.
Only one-hundredth of one percent of all keywords receives more than 10,000 monthly hits.
All keywords with more than 10,000 monthly searches have one or two words in them.
Long-tail keywords make up 29 percent of all keywords with more than 10,000 monthly searches (3 words or more).
In general, long-tail keyword searches have a 3-5 percent higher click-through rate than short-tail keyword searches.
8 percent of all search queries are based on questions.
Over 60% of all searches are based on less than 0.20% of the most popular keywords.
Organic results in the first five positions receive 67% of all clicks on Google.

Backlink and Link Building Statistics

Over 35,000 external backlinks are required for a website to rank at the top of Google’s search results.
A page’s Google page rank is influenced by backlinks to a varying extent.
Backlinks to a company’s website increase by an average of 97 percent when it has a blog.
The number of websites with no backlinks has risen to over 66% of the total.
Over the course of a year, longer blog posts receive 77% more backlinks than shorter ones.
The higher the number of backlinks a page has, the more likely it is to receive organic traffic from Google.
The average cost of a guest post is $77.80 on average. The average cost of a link is $361.44, while the lowest cost is $150 and the highest is $1,000.
There is 73.6 percent of websites have mutual links.
Reciprocal links can be found on 43.7 percent of the most popular websites.
Link building is the most difficult marketing strategy, according to 41% of marketers.
42 percent of SEO experts prioritize both internal and external link building.

Local SEO Statistics

Since 2017, mobile search queries for “where to buy” and “near me” have grown by 200 percent.
To find a local store, 50 percent of consumers type “next to me” into the search engine.
Most customers who search for a product or service near them end up at a local business.
In the search for a product or service near them, 28% of people buy something from the local business that they find.
Nearly a third of all smartphone searches are geotargeted. A whopping 53% of all local search queries are related to directions.
A Yelp page appears in 92% of search results that include both a city and a business category.

E-commerce SEO Statistics

Social media accounts for ten times less traffic to e-commerce websites than search engines do.
In-store mobile searches are performed by 43% of customers.
Before making a purchase, 33% of shoppers use their smartphones to conduct a mobile search. Local queries account for 46% of all Google searches.
Organic Google search results bring in 43% of all e-commerce traffic.
Approximately 30% of all Google search results for a given keyword are based on the user’s geographic location.
About 44% of shoppers begin their online shopping experience by using a search engine.
Amazon’s organic Google search visibility improved by 21% in 2018, making it the most improved brand in 2018.
Amazon is the most popular online shopping destination for 56% of consumers.

SEO vs. PPC Statistics

SEO is nearly 100 percent more effective than PPC at generating traffic.
PPC ads in 2019 cost an average of $0.103 per click. PPC ad search results with a 1.8 percent click-through rate averaged in 2019.
PPC is preferred as a sales strategy by only 30% of digital marketers, while SEO is preferred by 70%. Google’s sponsored Ads are ignored by 70% to 80% of users.
People who click on an ad are more likely to buy from a website than those who find it through a search engine.
Only 30% of people click on sponsored Google search results.
Over seventy-seven percent of internet users can spot a paid search ad when they see one. In total, AdBlock has been installed on more than 763 million computers and mobile devices around the world.
PPC ads increase brand awareness by 80% even though most people don’t click on them.
The insurance industry has the highest monthly CPC (cost per click) in Google search ads at $18.57.
The monthly cost-per-click (CPC) in Google search ads for the electronics industry is $0.83.
Google’s frequent algorithm updates have no effect on PPC Ads.

Google Statistics

Google is used by 92.05 percent of the world’s online searchers.
With over 87 percent of the market share, Google dominates the search engine market in the United States.
In Europe, Google is used by 93.24 percent of all internet users.
Asians are the least likely to use Google, while South American users are the most likely to use it (91.6 percent) (97.14 percent ).
Google is expected to account for over 95% of all mobile searches by that year.
Every day, the average Internet user conducts four Google searches.
There will be more than 63,000 Google searches per second by the year 2021.
Google receives more than 7 billion queries per day (around 2.5 trillion searches a year).
It is estimated that there are approximately 3.8 million Google searches performed every minute. Page one of Google has a 34.36 percent click-through rate.
There are an average of 1,447 words on the first page of Google search results. Approximately 20% of all Google queries are first-time searches, which means that no one has previously utilized them.
Over 200 factors are used by the Google algorithm to rank websites.
From 2019 to 2021, the percentage of Google searches that don’t require a click has increased from 50 percent to 64.82 percent.
Google loves backlinks as a ranking factor.
Almost all of the featured pages are already ranked in the top ten of Google’s search results.
Over $160 billion was predicted to be Google’s annual revenue in 2019.
Over $134 billion is expected to be generated by Google advertising in 2019.
As of 2020, Google ad revenues are expected to rise by 38%.
A purchase is the result of 14.6% of all Google website referrals.
Organic results are preferred by 90% of Google users over PPC ad results.
The average time spent on the Google search results page is less than a minute.

Bing Statistics

Until 2021, Bing’s global monthly visitors total 1,038 billion.
On a monthly basis, Bing receives over 14 billion desktop searches.
Bing is estimated to have more than 450 million monthly active users around the world.
Organic Bing searches account for 99.8% of all searches.
Bing’s mobile market share in the United States is 2.83 percent, its tablet market share is 5.63 percent, and its desktop market share is 13.48 percent..
On average, Google receives 34 times as many searches as Bing.
Almost three-quarters of all Bing users are under the age of 45.
More than half of all Bing users are male, and less than half are female. Bing receives more than half of its social traffic from YouTube.
7.16 percent of Bing searches result in a click on a search result on average.
Toward the end of 2020, Bing had a market share of more than 7% in the United States.
Only 3% of the European search engine market share will be held by Bing in 2020.
Bing will account for less than 2% of all mobile searches worldwide by 2020.
On both mobile and desktop devices, Bing had more than 936 million monthly users in February 2021.
To put it another way, as of 2021 Bing is ranked 32nd on the list of the world’s top 500 most popular websites.
Bing will be the 24th most popular website in the United States by 2021.

SEO ROI Statistics

A typical Google Ads ROI is 200 percent.
SEO ROI for the financial services industry is 1,389 percent on average.
Online retail has the lowest SEO ROI of 317 percent on average.
The typical return on investment for content marketing is 16 percent.
The average return on investment (ROI) for technical SEO is 117%.
Think leadership SEO efforts have an average ROI of 748 percent.
Your click-through rate can rise by as much as 852% if you are listed third in Google’s search results.
Ranking 5th in Google search results can boost your click rate by approximately 313 percent.
SEO returns an average of $22.24 for every $1 invested.

Interesting SEO Facts

Archie Query Form was the first search engine to be launched in 1993.
AOL’s Ask was launched in 1996. In the year 1998, Google began operations.
Google now crawls 50 million websites in one minute, as opposed to one month in 1999.
Between 500 and 600 changes are made to the Google search algorithm every year.
Every year, the average internet user performs more than 100 searches.
On Google, YouTube is the most frequently searched for term.
In 2002, Yahoo Search was introduced.
Search engine Baidu is China’s most widely used.
The most popular Russian search engine is Yandex.

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