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Many search engine optimization (SEO) academies and courses are available online that promise to teach you the secrets to improving your website ranking. However, not all of these academies are created equal. While some can truly help you improve your SEO skills, others are nothing but a waste of time and money.
Just imagine: you have found many SEO courses and have to decide which one to choose. Quite often, users rely on reviews, but in doing so, they miss valuable opportunities like the one reviewed in this article.
Let’s take a tour of SE Ranking Academy–an online educational platform where you can learn the basics of search engine optimization, master techniques to improve a website’s ranking position in the SERP, and build your online marketing strategy step-by-step.
Access to The SEO Basics Course
One of the advantages of the course is that you can access it for free. All you need to do is sign up for a 14-day free trial on the SE Ranking SEO platform, no credit card is required. However, you will get a certificate that confirms the successful completion of the course.
The whole knowledge base on search engine optimization and major SEO techniques is collected in 8 modules, which, in turn, are divided into 41 lessons that are easy to pass in 6 hours. The course was designed for learning and retaining information by mastering small chunks of data and taking quick tests after each lesson.
Pros of SE Ranking Academy
There are some notable advantages of the SEO Basics course on the SE Ranking platform that can turn your studying into a fascinating experience:
Engaging video-based training
SE Ranking Academy provides quality video-based training that is an excellent way to learn new things and keep students engaged. They’re more likely to pay attention to the information and retain what they’ve learned. Moreover, with video lessons, you can see exactly how to do something, making the learning process much clearer and faster.
Designed by SEO experts
The online learning courses of SE Ranking Academy are prepared by experienced SEO professionals who want to help you get the most out of your education process. They have planned the course structure to be both informative and effective.
Quality teaching style
SE Ranking Academy uses a micro-learning approach to education which enables you to concentrate on only one given concept in a video, with each concept between 5-15 minutes long. Smaller chunks of information are considered to be perceived easier. Also, it makes it more convenient to find the time for a lesson as you don’t need to rebuild your schedule.
Possibility to apply knowledge simultaneously
Supporting theory with instant practice is the most effective way to expand your knowledge and fine-tune your skills.
SE Ranking Academy has envisaged it, and that is why they have made it possible for you to apply learning material right after finishing the lessons, providing you with test questions to consolidate a topic and access to the SE Ranking SEO platform to practice demonstrated techniques.
The Academy uses a modern gamification approach to track students’ achievements. Achievement scores are essential for a variety of reasons in training.
They make the educational process fun and motivate you to go forward. There’s also a progress scale to keep you updated on the volume of tasks you’ve done and what is waiting for you up ahead.
Cons of SE Ranking Academy
Unfortunately, besides many pros, you can still come across some cons. They are:
No contact with the lecturer
It is a recorded course that makes it impossible to communicate with the lecturer. Due to this fact, there’s no way to get feedback or ask questions, which can be frustrating if a student is stuck on a complex concept, so they will need to figure it out on their own.
The lack of social interaction with other students can isolate online learning. This can become an issue for someone who learns best by talking things out with others or simply enjoys the social aspect of traditional classrooms. If you thrive on collaboration and discussion, it might not be the best learning environment for you.
Since it has been recently launched, it still does not have many reviews and feedback from students who have already completed it and can give their honest opinions. So, the best way is to take the course and evaluate it yourself.
@SERanking has launched SE Ranking Academy. The courses are free for anyone to take: SEO Basics hosted by @jasonmbarnard and a Content SEO course. https://t.co/cRky4GH1KZ #seo #onlinecourses pic.twitter.com/WMpjdX3Mgm— Bill Hartzer (@bhartzer) December 28, 2021
What is the SE Ranking Academy SEO Basics course like?
To get a broader concept of what the SE Ranking SEO Basics course consists of and what it looks like, let’s review its structure first:
- Introduction to SEO
The Introduction to SEO section provides an overview of the history of search engines, how they work, the factors that influence search engine rankings, and the major SERP features in Google. You’ll find out what SEO and digital marketing are, why they are important for your website, as well as how the process of crawling, indexing, and ranking web pages by search engines works, etc.
- Keyword Research
The Keyword Research section will help you learn about the importance of keyword research. Moreover, it will provide you with an understanding of search intent and types of search queries that will enable you to target your content better both for organic search and advertising to ensure that you’re reaching the right audience. You’ll also learn about keyword clustering and using keyword research tools to find the right targets for your website, analyze competitors’ keywords, etc.
- Content Creation
The Content Creation section will walk you through the basics of the website content, its types, and purposes; and show you how to optimize your content for search engines. This module also gives some tips on creating high-quality content and shares knowledge on content marketing and content strategy.
- Website Setup
The Website Setup section covers domain name and web hosting provider selection. You’ll get information on the types and functions of Content Management Systems. In addition, it will teach you how to correctly create the website structure and navigation. You’ll also learn about the importance of mobile optimization and responsive design.
- Technical SEO
The Technical SEO section highlights steps for making your website accessible to search engines. This includes things like website loading speed and Core Web Vitals, how search engines crawl and index your site, creating a sitemap, and robots directives. You’ll also learn how to optimize images and eliminate broken links.
- On-Page SEO
The On-Page SEO section will give you hints on optimization measures page-wise. You’ll learn what on-page SEO is and why it’s important, as well as the different elements that make up a web page, such as title tags, meta descriptions, headers, media content, and other structural elements that are important for on-page SEO. You’ll also learn about structured data, clean URLs, and internal linking.
- Link Building
The Link Building section will help you learn about the process of acquiring links and the parameters of backlinks. Moreover, you’ll find out how to get quality backlinks, as well as learn what types of links to avoid. In addition, this module will give an understanding of core link-building concepts like link juice, link attributes, anchor text, etc.
- SEO Analytics
The SEO Analytics section covers information on adding your website to Google Search Console and what reports and tools you’ll get access to. You can understand your website’s performance, as well as track user behavior and results from SEO activities using Google Analytics. Additionally, you’ll learn how to create SEO reports and plan further steps.
Instructor and Teaching Style
As mentioned before, the educational materials are prepared and presented exclusively by experienced professionals. One of them is Jason Barnard, who is not only an awesome course lecturer but also an amazing SEO specialist and digital marketing consultant.
He knows everything there is to know about Brand SERPs and knowledge panels, and he is always willing to share his expertise with students. The marketing world also knows him as a contributor to such famous marketing publications as Search Engine Journal and Search Engine Land. He has given brilliant speeches at various marketing conferences.
Once you realize the person who is giving you a lecture is not just a junior in the marketing sphere but a professional who has already made much progress and become a founder and CEO of the Kalicube Platform, it definitely strengthens your motivation to try your best to reach the heights.
In addition, the teaching style used in the course is quite engaging. It seems as if you are not listening to dry theory but having a nice conversation with a marketing professional that presents it like a life story rather than a lecture.
Moreover, the course is designed so that it gradually builds up your knowledge, starting from the basics and moving on to more complicated topics. You will be able to get the hang of things step by step without feeling overwhelmed.
Each lesson is followed by a quiz with 4-6 questions. Once you have completed all 8 modules, a final test is made up of 82 questions that cover all topics from the course. To pass the exam and receive the SE Ranking Academy certificate, you need to get a score of at least 80% of all the 278 questions, both topical quizzes and final test included. You can easily download the certificate in PDF and add it to your CV or share it on social media.
Does SE Ranking Academy differ from any other SEO courses?
It depends on your expectations. The SEO Basics course is an introduction to SEO for those who want to understand the basics of website optimization and get a sense of digital marketing. It is for those who are new to the industry and want to grasp how SEO works. Here, you won’t find any advanced tricks, but it will give you a good foundation to build your knowledge.
For whom exactly is this course?
who want to learn the essentials of SEO to grow their own business. It should give them an understanding of how SEO works and how they can use it to improve their online visibility. It will also help them be on the same page with a hired SEO specialist to track and control the search engine optimization of their company websites.
who want to learn how to evaluate their search marketing efforts and identify where they’re lacking in SEO knowledge. Moreover, they will get acquainted with the many intricacies of working with search as a targeted traffic channel and SEO data and learn how to put it all together for effective marketing results.
- Future SEO professionals
It’s perfect for those who want to grow as an SEO professional and learn SEO basics to improve their website’s search engine ranking. They’ll learn everything from the basics of on-page optimization to link building and competitor analysis. With this course, they’ll be able to boost their SEO skills and knowledge, which will help them stand out from the competition.
To sum up, SE Ranking Academy differs from other SEO courses for a few reasons. First, it’s taught by SEO experts who are currently working in the industry. This means that you’ll learn from people who know what they’re talking about and have real-world experience. Their approach to teaching surprises pleasantly, as such a volume of information is fitted in 6 hours and is presented in a joyful manner that is both exciting and rewarding.
Moreover, the Academy is focused on teaching you practical skills that you can use right away. There’s no fluff or filler material; everything you learn is actionable and relevant. In addition, you can check yourself by taking a quiz after a lesson to find the gaps in your knowledge.
The SEO Basics course is based on the SE Ranking platform, so if you were using it before or will use it in the near future, this course is a great choice for you!
For whom is SE Ranking Academy not suitable?
All the courses are usually created for a specific targeted audience, so they may not be suitable for everyone. Let’s take a look at for whom this course may not be the best choice:
- Those who are looking for advanced SEO tips
The tutorials and modules provided by SE Ranking Academy are geared toward beginners who want to get started with SEO. More experienced SEO professionals will likely find the information contained therein to be too basic for them. If you are looking for advanced SEO tips, you would most likely prefer to search for more in-depth training on advanced SEO topics. But if you are just starting out, the SE Ranking Academy is a good place to begin your journey.
- Those who need a community and mentorship for effective online learning
While the Academy offers great lessons and interactive quizzes, it may not be the best choice for those who need more community feel and mentorship. There’s no possibility to connect with other students nor any one-on-one mentorship available through the Academy. If those factors are important to you, then you may want to look for an SEO course elsewhere.
- Those looking for simple and quick answers to running their business online
If you’re looking for a quick and simple answer to a particular SEO-related request, then SE Ranking Academy is probably not the best option. But suppose you’re interested in diving deep into the complex world of SEO and honing your skillset over time. In that case, this course is worth considering because it covers everything from the basic concepts of search engine optimization to topics like link building and keyword research.
What other courses can you find on SE Ranking Academy?
For now, there is only one course available at the SE Ranking Academy. However, in addition to the SEO Basics course, the team at SE Ranking is steadily working on the Content SEO course, which is going to cover steps on how to make your content attractive for both search engines and visitors.
In addition, if you already have a specific course in mind but cannot find it anywhere, you may suggest it to the SE Ranking Academy, and they will consider your suggestion.
SE Ranking Academy Review Verdict
Like any other platform, SE Ranking Academy has its pros and cons, but it is important to mention that there are many more pros than cons. You’ll get video-based training designed by SEO experts with a quality teaching style and the possibility to practice your knowledge upon completion of each lesson.
As was said, the course will be suitable for entrepreneurs to learn the essentials of SEO and apply it to business; for marketers to get more organic traffic, understand how to measure SEO success and build strategies; and for future SEO professionals to learn all the basics of SEO and enter the field of digital marketing.
However, it will not be suitable for those looking for advanced SEO tips, need a live community for effective learning, or are looking for quick and straightforward answers to running a business online.
But, if you are ready to enter the world of SEO, this course will be a great free option that provides much more value than costly offers on the education market.