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Reddit is an online platform where people can share content and vote on that content. Content that is popular rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable.

Reddit is divided into smaller communities called subreddits. A subreddit is a board dedicated to a certain topic. Each one begins with reddit.com/r, such as reddit.com/r/marketing.

Reddit can be a great platform for marketing because it allows you to reach a large audience and get feedback from that audience in the form of upvotes and downvotes.

In addition, because Reddit is divided into subreddits, you can target specific communities with your marketing message. For example, if you’re selling products or services that would be of interest to people in the marketing industry, you could target the /r/marketing subreddit.

If you’re thinking of using Reddit for marketing, keep in mind that it’s important to be active in the community and to create quality content that people will find interesting and valuable.

One of the most popular websites in America is Reddit, which is ranked seventh in the world.
8th most popular social media platform in the United States.
According to the most recent Reddit statistics, there are over 130,000 communities actively using the site.
In 2020, Reddit users shared more than 303.4 million posts.
When compared to last year, this is a significant increase.
Each month, Reddit receives more than 11 million new posts.
Reddit users will post more than 2 billion comments on the site by the year 2020. (which is an increase of 18.6 percent from 2019) According to Reddit’s 2020 forecast, there will be an increase of 53.8 percent in upvotes for Reddit posts.

Reddit User Demographic Statistics

Males make up the vast majority of Reddit’s users (61 percent).
Eighty-two percent of the site’s visitors have earned or are working toward a college diploma.
Nearly two-thirds of Reddit users in the United States are white, while 13% are Hispanic and 7% are African-American.
Reddit’s largest user base is comprised of people between the ages of 18 and 29. (64 percent).
30 to 49-year-olds are the second-largest age group (29 percent).
Reddit usage among 13- and 14-year-olds are low.
Compared to Snapchat (70 percent) and Instagram (90 percent), only 4% of people have accessed the platform (65 percent).
There are only 7% of Redditors over 50.
Reddit is used by one in four people between the ages of 25 and 29.
About a third of the platform’s users are well-off, with an annual income of at least $75,000 per person.
48 percent of Reddit users are from the United States, where there are over 200 million registered users.
With 7.6% of the world’s total internet users, the United Kingdom, Canada, Australia, and Germany round out the top five (3.3 percent ).
There is a 48% year-over-year increase in the number of users in the United Kingdom.
Reddit’s user base is overwhelmingly Democratic (79 percent).

Reddit Traffic Statistics

Over 430 million people visit Reddit each month.
That’s a 30.3 percent increase over the year 2020.
Between 2020 and 2021, Reddit’s daily active users increased by 44%.
The platform now has 52 million users who log in every day.
The site is visited on a daily basis by 52% of Reddit’s total users.
As many as 82% use the site weekly, and 95% visit at least once a month.
Reddit is ranked as the fourth most trusted social media platform in terms of data and privacy.
Gen Z Reddit visitors have trust in companies and products that appear on the site.
The average time spent on the platform is 9:48 seconds. Reddit users in Germany, on the other hand, log on for an average of over 27 minutes per session, the most of any country.
Reddit gets the majority of its traffic from YouTube, the video-sharing site.
Nearly half of all social media traffic comes from them.
17 percent of traffic comes from Twitter while 16 percent comes from Facebook.
A whopping 48% of Reddit’s visitors are drawn in by organic keyword research.

Reasons People Use Reddit

Almost three-quarters of Redditors cited entertainment as their primary reason for using the site.
Another popular reason was to stay up to date on current events (42 percent).
A small percentage (8%) of respondents stated that they use Reddit to connect with colleagues.
Some 17% of Redditors use the site to follow content from specific brands or corporations.
5 percent of visitors use Reddit to keep in touch with friends and family.
More than half of Reddit’s users are members of Generation Z, who appreciate the site’s emphasis on user-generated content and the freedom it gives them to post whatever they want.
COVID-19 was the topic of discussion for about 13% of Reddit users.
Facebook, Twitter, and YouTube, it’s the most popular place to find out about COVID-19-related news.

Reddit Statistics About Mobile Usage

Seventy-two percent of Reddit users access the service through an app.
App users spend three times as long on Reddit as those who use the desktop version of the site.
Despite the fact that Reddit’s mobile web version was released in 2010, the company didn’t release its own app for Android and iOS until 2016.
Seventy percent of all Reddit video views occur on a mobile device or within a mobile app.
The daily engagement rate of Reddit places it at number six on the list of most popular social media apps for Android users.
In January 2021, Reddit’s app was downloaded 6.6 million times.
Since last year, there has been a twofold increase in downloads. The United States accounts for 46 percent of all app downloads.

Reddit Content Statistics

The best days to post on Reddit are Saturdays, Sundays, and Mondays because they get the most attention.
Reddit’s busiest time is between 6 a.m. and 9 a.m. Eastern Time.
According to Reddit data, the ideal title length ranges from 20 to 80 characters.
When compared to other posts, questions get twice as many comments and 1,000 more upvotes.
More than half of all Reddit posts contain at least one link.
In general, posts that include external links receive 16,000 more upvotes than those that do not include external links.
Posts with video attachments receive 50% more upvotes than standard posts when it comes to media attachments.
A post’s upvote count can be boosted by 36% if it contains photos.
In 2018, more than 1.4 billion videos were viewed on Reddit monthly.
The volume of posts in the Fitness and Health category rose by 43% last year. To top it all off, Reddit’s community of fitness and health enthusiasts is 15 times more active than any other.
Also booming are the fields of beauty, fashion, and cuisine. Those categories grew by 63%, 52%, and 35%, respectively, from 2018 to 2019.
In comparison to other social media sites, Reddit users are more interested in technology than Instagram (33.2 percent), Youtube (32.6 percent), Twitter (32 percent), and Facebook (31 percent).
98 percent of Reddit users have spent at least $1,000 in the last six months on expensive tech equipment, compared to other platform users.

Reddit Revenue Statistics

Advertising is the company’s primary source of revenue, but Reddit Gold memberships and Reddit Coins also bring in some money.
Reddit was valued at $10 billion in 2021. On the other hand, in 2019, it was only worth $2.7 billion
Three times as much money was made from advertising in Q2 2021 than it was in the same period in 2020.
Every year, Reddit makes more money.
From 2020 to 2021, they are expected to make 92.6 percent more money than they did the year before.
Reddit’s ad revenue is expected to reach 289.9 million by the end of 2021. They aim to reach $1 billion in sales by 2023, at the latest.

Subreddit Statistics

Only 138,000 of Reddit’s 3.1 million subreddits are currently active, receiving an average of more than five comments per day.
r/announcements is the most popular subreddit with 117.14 million subscribers and an average of 124,000 new subscribers each month.
37.51 million people subscribe to /r/funny, which is the second most popular subreddit on Reddit.
r/AskReddit, r/gaming, r/aww, r/music, r/pics, r/worldnews, r/science, and r/todayilearned are some of the other popular subreddits.
A typical month sees 62,089 new subreddits created by Reddit users.
There were an estimated 558,000 new subreddits created between January and September of 2021.
Multiple reasons exist for subreddits to be removed from Reddit.
Because the subreddit has no moderation, this is the most common cause of abuse (77 percent).
There were also removals for harassment in 5% of subreddits and removals for hateful content in 8%.
R/coronavirusrecession was the most active in 2020, followed by r/stimuluscheck and r/coronavirus.
There were over 502 million mentions of COVID-19 on the site.
r/2020policebrutality was the most popular subreddit, with the newest subscribers.
R/blacklivesmatter saw a 9972.4 percent surge in activity in 2020.

Reddit Fun Facts

Sasha Baron Cohen as Borat received the most likes and comments on his r/AMA (ask me anything) post in 2020.
Bill Gates’ AMA received the second-highest number of upvotes.
It was in r/pics that “I’ve found a few funny memories during the lockdown” received the most votes in 2020.
Backstage in Vegas, 1989, during my first tour.
In 2020, Tenet and Dune were Reddit’s most-talked-about movies.
Manchester United, Arsenal, and Liverpool were the most talked-about football teams in the United Kingdom, according to social media activity.
Football, on the other hand, came in third place in terms of media attention (Formula 1, Cricket, and Rugby Union were more popular).
The most talked about show on Reddit last year was Game of Thrones.
During the pandemic lockdown, 22.6% of Reddit users reported that the site had a positive impact on their mental health.
Charlotte, Olivia, and Finn are the next most popular baby names in the parenting world, after Jack. 2.1 million people on Reddit identify as atheists.
The least represented religions on the site are Judaism (21,000 users) and Hinduism (18,000 users).

Reddit Growth Statistics

Since its inception in 2005, Reddit has raised a total of $1.3 billion in investment capital through seven rounds of funding.
Between January 2019 and March 2021, 73.8 percent of the funding was received. In August 2021, Reddit raised $700 million from Fidelity Management in its largest funding round yet. The company currently employs 700 people, 600 of whom are based in the United States. 38% of employees are employed in the fields of engineering or information technology. Around 30 million people are expected to use mobile apps by the year 2022.

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