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It’s difficult to overestimate how important online shopping has become. It’s changed the way people shop in every corner of the world, and it shows no signs of slowing down. In fact, the number of people shopping online is growing every year.

There are a few reasons for this. First, online shopping is simply more convenient than traditional shopping. You can shop from anywhere, at any time, and you don’t have to deal with crowds or long lines.

Second, online retailers often offer lower prices than brick-and-mortar stores, because they don’t have the same overhead costs. Finally, online shopping gives you a much wider selection of products than you’ll find in a physical store.

Whether you’re looking for clothes, electronics, or even groceries, you can find just about anything online. In short, online shopping has revolutionized the way we shop, and it’s here to stay.

Surprising Shopping Trends, Facts, and Statistics.

As of 2020, the global online shopping market is expected to be worth $4 trillion.
 Americans currently shop online at least once per month; 69 percent of Americans have shopped online at some point.
In 2018, 47.3% of all digital purchases were made on a global scale.
The number of people who will make online purchases in 2021 is currently estimated at 2.14 billion.
Global digital commerce sales are also expected to reach $4,891 trillion by 2021.
Online shopping accounts for 63% of all retail transactions.
With an annual third-party gross merchandise value (GMV) of 515 billion US dollars, Taobao is the world’s largest online marketplace in 2019.
Small came in second with $432 billion in sales, followed by Amazon with $344 billion in sales.
Online shoppers spend an average of $2.91 per visit. Direct home delivery is cited by 60 percent of online shoppers as a reason to buy something online.
Other factors include lower prices, a wider selection of products, and availability around the clock.
Easy return policies and customer reviews were cited by 35% of online shoppers.

Cart Abandonment Statistics

Shopping cart abandonment rates for unattractive websites are 38 percent.
Unexpected costs account for 56% of all cart abandonments.
There is an average abandonment rate of 68%, which means that e-commerce businesses could lose $3 billion a year.
High shipping costs (43 percent) and having to create an account before checking out are also contributing factors to cart abandonment (23 percent ). Sending cart abandonment emails, which have an average open rate of 45 percent, is one method of reducing cart abandonment.
After the email has been opened, 21% of people will proceed to make a purchase after clicking on the link.
54 percent of shoppers will buy abandoned items if they are offered a discount. This is a good way to reduce cart abandonment.
Almost half of all online shoppers have failed to complete a transaction because of technical difficulties.
Most of the time, it was because there were so many options.

Online Shopping Returns Statistics

Inconvenient return policies deter more than 80% of online shoppers. 
A whopping 41.2 percent of online shoppers say free return shipping is the most important consideration for them.
Shoppers are most concerned about the ease of returning an item, according to 28.1 percent of respondents.

Social Commerce Statistics

39 percent of US adults between the ages of 18 and 34 have purchased something via social media, and 15 percent do so on a regular basis.
Facebook and other social media platforms are used by nearly a third of American consumers to discover new products.
Customers say that social media reviews and posts from their friends influence them seven out of ten times. Social buyers in the United States are expected to grow from 60.6 million to 108 million between 2019 and 2025, an increase of 75%.
By the year 2020, more than half of all internet users aged 18 to 35 will have made a purchase through Facebook or another social media platform.
60 percent of people over the age of 55 say they have no interest in shopping via social media, according to a new survey.
More than half of those polled said they had purchased a product after seeing it on social media. Of those, 11% purchased it right away, while 44% waited until later to do so.
When it comes to making purchases online, Facebook and Instagram are the most popular social media networks.

Mobile Ecommerce Stats

Window shopping is a pastime for 67% of smartphone users.
Impulse purchases are made by 77 percent of online window shoppers, according to research.
70% of digital window shoppers return to their devices within an hour of seeing a product and making a purchase.
Shopping on a mobile phone is the preferred method of shopping for 49% of people.
By the end of 2021, mobile retail sales are expected to account for 54 percent of all retail sales, according to a forecast.
In a physical store, 65 percent of people use their smartphones to compare prices before making a purchase.
51% of customers have been influenced by online price comparisons to buy from a company other than the one they had originally intended to buy from. 
51 percent of customers.
When it came to online retail sales in the fourth quarter of 2018, desktop PCs and smartphones were roughly equal in terms of the global share.
Smartphones dominated retail website visits during the same time period, taking the lead and becoming the most popular method of accessing the internet.
On a desktop, the average order value is 42% higher than on a mobile device. 
On mobile devices, nearly all digital shoppers believe that their experience could be better.
Pages and links that are too small (67 percent), security concerns (42 percent), interruptions from messages, apps, and other programs (36 percent), and difficulty finding what they’re looking for are all considered impediments to their mobile shopping experience (36 percent ).
With augmented reality, 61% of consumers prefer to shop at stores that have this capability. 
In the United States, eMarketer predicts that mobile-based online shopping will grow by 41.4% in 2020 and another 15.2% in 2021, reaching $359.3 billion.

Online Shopping Customer Statistics  


A study by Invesp found that the United States ($1,804), the United Kingdom ($1,629,) Sweden ($1,446,) France ($1,228,), Germany ($1,064,) Japan ($968,) Spain ($849), China ($626,), Russia ($396,) and Brazil ($350) had the highest average Ecommerce revenue per shopper, according to Invesp.
72 percent of online shoppers are female, compared to 68 percent of those who are male.
Today, 93% of parents say their millennial or Generation Z child has some influence on how much money the family spends.
Generation Z uses social media to learn about new products at a rate of 86%. 
When it comes to online shopping, millennials make up 20.2 percent of all US consumers as of February 2020.
US digital buyers aged 35 to 44 comprised 17.2 percent of all online shoppers in this age group.
As many as 87% of millennials want financing options like monthly payment plans and buy now and pay later methods like Splitit, Affirm and Sezzle when making online purchases.
60 percent of male and female online shoppers believe that free shipping is essential.
Almost seventy-seven percent of women shop for products that offer the best value.
In the United States, 67 percent of millennials shop online.
 In the United States, 56% of Gen Xers shop online. In the United States, 41% of baby boomers shop online.
In the United States, 28 percent of the population over the age of 65 is an internet shoppers.

Shopping Habits

For nearly half of all Americans, Amazon was their first stop for online shopping. When it comes to online shopping, men and women are very different.
Men are more likely to purchase bulky items like computers and furniture, whereas women are more likely to purchase everyday necessities like clothing and groceries online.
Chatbots have been used by 60% of consumers in the last year to get answers.
 When it comes to customer service, millennials prefer to communicate with companies via chatbots.
A digital/mobile wallet is the most commonly used payment method when making purchases online.
A whopping 44.5 percent of online shoppers say this is their preferred method for making purchases.
Credit cards are in second place, followed by debit cards.
 Customers who shop on the internet at least once a month are 62% of the population.
3 percent of online shoppers say they shop every day, compared to 26% who say they shop once a week online.
53 percent of consumers are more likely to make an online purchase if the delivery is free.
More than two-thirds of consumers do their research online before going into a store.
Amazon is the first stop for 63% of all online shoppers.
Before making a purchase, 70% of online customers read between one and six product reviews.
A good search and navigation experience is a top priority for 61% of online shoppers.
When making a major purchase, 55% of consumers conduct online research.
 Local small business websites are used by 70% of customers.
57% of those consumers buy locally to keep money in the community, 38% support local creators, 28% buy from small businesses for better customer service, and 19% support local nonprofits.
One-third of all internet users in the United States have used a voice assistant to make an online purchase.
60 percent of customers say they are more likely to purchase a product from a brand if they can have fun with the brand’s game.
Almost two-thirds of American consumers prefer paper and cardboard packaging to other packaging materials.

Shipping and Fulfillment Stats for Online Stores

Nearly all online buyers find click and collect to be a very useful feature. Almost all of them.
There will be more than $58 billion in US click and collect sales by the year 2020.
Over half (46.2%) of online buyers claim they expect their orders within two to three days of placing their order.
More than 15.1 percent of customers want delivery within the next two days.
Consumers prefer stores that offer free shipping by 40.5 percent.
About one-fourth of those who shop online say they would only do so if the item came with free shipping.
15% of online shoppers say they would switch to a different eCommerce site if it offered free shipping.
34% of online merchants claim to not provide customers with a choice in terms of shipping times.
More than one-fifth of consumers aren’t concerned about shipping costs.
More than three-quarters of online retailers don’t always offer free shipping.

Online Shopping Statistics by Industry

Fashion, media, and electronics are the most popular items to ship from the United States.

Financial services

There are nearly half of all online shoppers purchase financial services.
As many as half of the people who buy financial services prefer to do so online.
In 2019, just 20% of financial services purchases were made in-store, compared to 50% of purchases made online in the same year.


Clothing purchases have been made by 59% of American online shoppers. By 2025, the global eCommerce market for fashion will be worth $759,466 million. By the year 2025, there will be 3,705.5 million people in the apparel market.

Electronics and Media

TV and video devices were purchased by 46 percent of US online shoppers in 2019.
Online sales of electronics and media are expected to reach $542.4 billion in the next few years.
Internet shopping is preferred by more than 60 percent of consumers when it comes to purchasing books, movies/video games/music.
 In 2019, 30% of worldwide sales of computers and electronics were made online.

Toys, Hobby and DIY

By the end of 2021, online shopping in this category is expected to reach $590.7 billion.

Furniture and Appliances

In 2021, furniture and appliances are expected to bring in $362,9 billion in revenue.

Food and Personal Care

By the end of 2021, the online retail grocery industry in Asia is expected to reach $4,084 billion.
About a quarter of all grocery shopping is now done online in Korea.

Online Shopping Challenges Statistics

56 percent of consumers still prefer to shop in-store rather than online, according to an online shopping report in 2018.
However, despite a steady increase in the number of people shopping online, only 2.86 percent of those people actually make a purchase.
Because they want to see the item in person (56%) and try it on (55%) and check to see if it looks different, customers prefer brick-and-mortar stores (41 percent ).
For 34% of customers who prefer physical stores, long delivery times, high shipping costs, and the fragility of the product they want to buy are major concerns.
In fact, nearly half of all Internet users expect web pages to load in less than two seconds when making purchases. Because of poor web performance, 79% of online shoppers have a lower chance of becoming a customer.
There is a 62% reduction in conversion rates for customers who are dissatisfied with their mobile browsing experience.

Online Shopping Holiday Statistics

In 2020, US holiday retail eCommerce sales will reach $188.2 billion, the highest level ever recorded in the United States.
60% of holiday shoppers shop online on a desktop computer rather than a smartphone or tablet.

Black Friday and Cyber Monday Online Shopping Statistics

The busiest shopping days of the year are Black Friday and Cyber Monday.
Every person in the United States spent an average of $335 in retail sales in 2018.
At $419.52 per person, millennials aged 24 to 35 were the biggest spenders of the year, accounting for 93 percent of the total.
On Black Friday and Cyber Monday, 58 million people made purchases online, compared to 51 million people who made purchases in stores. 
The majority of people prefer to stay at home and use their devices to browse the internet.
Mobile devices accounted for 53% of online sales on Cyber Monday in 2018.

Christmas Online Shopping Statistics

In the United States, 91% of people shop for Christmas presents on Amazon.
With 52% and 38%, and, respectively, are the second and third most popular online retailers.

Amazon Online Shopping Stats

Three times as many people visited Amazon in 2020 as eBay did, with an average monthly traffic volume of 3.68 billion.
More than $1.5 trillion of Amazon’s value is in the stock market.
Amazon is visited on a weekly basis by about half of all customers.
Online shoppers prefer to make purchases from Amazon, with 89% saying they will do so.
79% of internet users shop on Amazon because it provides fast and free shipping.
Furthermore, Amazon is preferred by 58.9% of internet users due to the wide variety of products it offers.
65.7 percent of Amazon customers use the site because they are members of Amazon Prime.
Amazon’s mobile app was the most widely used for online shopping in 2019.

Online Shopping Fraud Statistics

There was a 30% increase in online shopping frauds in 2017, which was twice the rate of E-commerce sales.
Chargebacks on credit cards are increasing by 20% annually.
Identity theft affected 16.7 million American consumers in 2017.
An estimated $16 billion in losses were incurred by 15.4 million victims of ID theft last year.
Scams cost the public $1.4 billion in 2018, a 38% increase over the previous year.
Chargeback fraud cost consumers $6.7 billion in 2016.
Fees, revenue, and merchandise losses are all included in this sum.
A credit card was used in 92% of all online transactions that were fraudulent in 2017.
A credit card was used in 92% of all online transactions that were fraudulent in 2017.
 In 2018, the amount of credit card fraud increased by 18.4%, and this trend is expected to continue in 2019.
There were 5,305 reports of E-commerce fraud in the United States between January and March of this year. 
The Federal Trade Commission received 1.4 million reports of fraud in 2018.
People between the ages of 25 and 34 are the most likely to fall victim to online fraud, according to research.

The COVID-19 Pandemic’s Impact on Online Shopping

There was a 30% increase in online shopping frauds in 2017, which was twice the rate of E-commerce sales.
Chargebacks on credit cards are increasing by 20% annually.
Identity theft affected 16.7 million American consumers in 2017.
An estimated $16 billion in losses were incurred by 15.4 million victims of ID theft last year.
Scams cost the public $1.4 billion in 2018, a 38% increase over the previous year.
Chargeback fraud cost consumers $6.7 billion in 2016.
In March 2020, 42 percent of the United States population purchased groceries online, nearly double the 22 percent who did so in 2018. 
After the pandemic, more than half of online grocery shoppers say they’ll continue to shop online.
 During the pandemic, six out of ten online grocery shoppers used Amazon to buy their groceries.
 Amazon has seen a 50-fold increase in orders for groceries during the pandemic.
 Gloves, masks, and hand sanitizers all saw an increase in online sales of more than 800 percent in the first ten weeks of 2020.
 The sales of over-the-counter flu, cold, and pain medications increased by 217 percent and 213 percent, respectively, during the same period. 
The demand for fitness equipment increased by 55% in the first two weeks of March 2020. 
Compared to the previous year, online sales of home improvement products in the United States rose by 13 percent in early March.
 In 2020, 31% of customers will deliberately choose to order food from restaurants online. 
9 percent of US consumers have made their first online purchase as a result of the pandemic, compared to the 59% who said they had done so prior to the outbreak. 
In comparison to women, one-third of men said that the pandemic had an impact on their spending on products, while only 25 percent of women said the same thing.
 Etsy’s face-mask sellers increased fivefold in two weeks because of the surge in popularity of the item in question.

The Future of Online Shopping Statistics

Online shopping is expected to account for 91 percent of the US population by the year 2023, according to forecasts. 
Online retail sales are predicted to grow from 14.1% in 2017 to 22.1% in 2023.
People born after 1998, known as Generation Z, are expected to have $44 billion in purchasing power by 2025.
Online retail sales are expected to reach $6.4 trillion by 2024, according to forecasts.
By 2022, click-and-collect sales in the United States are expected to reach $74.24 billion.
Eighty percent of online buyers and six-thirds of mobile buyers believe that new technological advancements and innovations enhance their shopping experience
Digital wallets are expected to account for 52.2 percent of eCommerce transactions by the year 2023, according to Forrester Research. 
When it comes to eCommerce retail sales in 2021, China has overtaken all other countries in terms of its share of the market.

Final Thoughts:

Online shopping statistics show that eCommerce is booming and it doesn’t look like the pandemic will slow it down. This means businesses need to have a strong digital presence with an effective eCommerce strategy.

Consumers use retail websites and social media when they want to discover products, compare pricing, and read reviews before making a purchase offline or online. COVID-19 has meant the eCommerce industry is experiencing a surge, but it looks like the end of the pandemic won’t make much of a difference to its popularity.


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