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The mobile app industry is booming due to the vast number of smartphone and tablet users across the globe. App usage continues to grow at a rapid pace, with no signs of slowing down. People are using their phones for everything from work to play, and there is a growing demand for apps that can improve productivity, offer entertainment, and make everyday tasks easier. With so many people relying on mobile devices, it’s no wonder that the app industry is thriving.

Mobile App Download Stats

Apps and games will be downloaded 142.9 billion times in 2020.
Apps accounted for 86.7 billion of those downloads, while mobile games accounted for 56.1 billion.
In 2022, mobile app downloads are expected to reach 258.2 billion.

Global Downloads

As of 2018, there were more than 113 billion app downloads worldwide, an increase of 10% from the previous year.
Facebook (81 percent), YouTube (71 percent), and Facebook Messenger (68 percent) are the most popular apps on both mobile and desktop devices worldwide.
On the home screens of 46 percent of users, the Facebook App is installed by default.

Free vs. Paid Downloads

Free apps generate nearly all of the app industry’s worldwide revenue (98 percent).
On Apple’s App Store and Google Play Store, a large number of apps are available for free.

Free vs. Paid Downloads

108.5 billion downloads were made on the Google Play Store in the year 2020.
In the same year, 34.4 billion apps were downloaded from the iOS App Store. Between 2020 and 2021, Google Play Store downloads grew by 31 percent.
Downloads from the Apple App Store increased by just 2.5 percent during this time period.

Google Play Store vs. App Store Downloads

Games account for 21.49 percent of all apps available through the Apple App Store.

Top App Store Categories

21.49% of apps on the Apple App Store are games.

Most-Downloaded Apps

With over 115.2 million downloads in March 2020, TikTok was the most popular non-gaming app.
Facebook Messenger is the most downloaded mobile app in the world.
Maps, Hangouts, and YouTube are just a few of the many mobile apps owned by Google.

Mobile Usage Statistics

People spend 88 percent of the time they have on their smartphones and tablets using apps.
People open at least one app more than 11 times a day on their smartphones.
Over two-thirds of all digital media time in the United States is spent on mobile apps.
There are 30 apps downloaded each month by the average smartphone user.
It is predicted that by 2020, the average mobile phone user will have 40 apps installed.
More than any other app category, music apps are launched nearly three times a day on average by users.

Mobile App Retention

Within the first 90 days of downloading an app, 71% of users will stop using it.

Most Essential Apps

The following apps have the lowest adoption rates in the United States: Facebook’s share of the market is 17 percent. 13% of people use Instagram. 9% Gmail and 8% YouTube. Maps have a 6% share of the market, while Twitter has a 7% share. Amazon has 5%, WhatsApp has 5%, and Messenger has 5%

Mobile App Usage by Age

Twenty-one percent of millennials use an app more than 50 times per day, according to Pew Research Center.
A whopping 37% of millennials cite data usage as a deciding factor in whether or not they will use a mobile app at all.
In 2021, 71% of the digital media time Gen Z spent was spent on smartphone apps.
In 2020, 66% of the digital media time spent by 18-24-year-olds was spent on smartphone apps.

Mobile App Usage Statistics by Device

The number of app downloads in China increased by 80 percent between 2016 and 2019.
Same-period app download rate is 190 percent in India.
Only 5% of the population in the United States had access to the Internet.

Mobile App Usage Statistics by Country

By monthly active users, WhatsApp is the most popular mobile app in the world.
For each age group, the average number of hours spent on mobile apps per month is shown below:
  • Ages 18 to 24: 112.6 hours
  • 102.4 hours for people between the ages of 25 and 34
  • Ages 35 to 44: 93.6 hours per day
  • Between the ages of 45 and 54: 75.5 hours
  • Ages 55 to 64: 69.3 hours per day
  • Senior citizens: 51.4 hours

Android App Statistics

A whopping 96% of Android apps will be free by August 2021 on the Google Play Store.
More than 2.8 billion people use Android devices.
75 percent of people in the world use Android.
Every month, more than 100,000 new Android apps are added to the Google Play Store.

iPhone App Usage Stats

Apple’s App Store has nearly 2 million apps to choose from.
The iOS App Store receives more than 500 million visits a week.
Every month, more than 30,000 new iOS apps are added to the Apple App Store.

App Usage: During and After Coronavirus

Mobile app downloads have increased by 23.3 percent since the COVID-19 pandemic, particularly in the work-from-home, food delivery, and fitness industries.
Engagement with mobile apps increased dramatically during the global pandemic of the coronavirus.
Zoom suddenly supported more than 200 million daily meeting participants after the onset of the coronavirus, up from 10 million in December of this year.
By the end of March 2020, Netflix had seen a 55% increase in app downloads.
According to Netflix, over 59 million new subscribers signed up during the first three months of 2020.

In-App Advertising Statistics

In the United States and around the world, mobile ad spending topped $70 billion in 2018 and nearly $184 billion in 2019.
Mobile ad spending grew by about 20% between 2017 and 2018.
More than half of respondents in an Ipsos survey thought mobile ads were visually appealing, while 44 percent said the same for desktop and laptop browser ads.
Global mobile marketing spending is expected to reach $276 billion in 2020.
During the same time period, mobile advertising spending in the United States alone amounted to $113 billion.
By 2020, Facebook’s ad revenue is expected to reach $84 billion.
In the same year, Google’s advertising revenue totaled $147 billion.

Mobile App Revenue Statistics

Revenue from mobile apps is expected to top $935 billion in 2023.
By the year 2023, the gaming mobile app market is expected to generate $102.8 billion.
Revenue from Apple App Store apps was nearly twice as high as revenue from Google Play Store apps.
Among the most popular non-gaming apps, subscription-based apps account for the vast majority of consumer expenditures.
In terms of spending, video apps are the most popular.

Banking And FinTech

Apps for mobile banking and fintech are expected to have been downloaded 4.6 billion times by 2020, a 15 percent increase from 2019.
In 2020, 64 percent of the US adult population will be using at least one financial technology app.
Mobile banking and fintech apps are popular among Generation Xers, with nearly all of them favoring them highly.

Food, Restaurants, and Quick Service Restaurants

There were 400 million downloads of food and drink delivery apps in 2020, a 20 percent increase over 2019.


In Q2, 2021, 10.6 million travel apps were downloaded, which is a jump of 81% compared to the same period in 2019.

Health And Fitness

In 2019, 68.7 million smartphone owners in the US used at least one health and fitness app at least once per month.
 In 2020, the number of US health and fitness app users was 87.4 million. 
In 2019, consumers spent 130% more on health and fitness apps than they did in 2017.


Between 2018 and 2019, mobile shopping in the United States increased by 70%.
Smartphone users open retail apps (23.3 percent) or communication/social apps (18.9 percent) after making a purchase online, which indicates that the shopper will either continue shopping or tell their friends about the purchase.


More than half of those who use entertainment apps do so to unwind.

Online Dating

Adults will be using dating apps in greater numbers than ever before, with a projected global usage of 270 million by 2020.
Only 39% of couples in the United States in 2019 said they met through the internet.
Over 400 million people have signed up for Badoo, making it the most popular dating app in the world.
Dating apps generated $1.69 billion in revenue in 2020.

Mobile App User Engagement Statistics

Most apps are uninstalled due to “not being used” within the first month of being downloaded, which accounts for one out of every two.
Users who use an app even just once a week are 90 percent more likely to stick with it.
There was an 8 percent increase in worldwide app sessions in March 2020, while retention after 30 days had dropped to its lowest level since the first install.

Mobile App Development Statistics

Customers are more likely to make a purchase from an app or mobile website if the recommendations are tailored to their preferences.
App-based shipping is preferred by 39 percent of users due to better deals and speedier delivery times.
In 2020, the five most promising mobile app categories include: business (up 275%), finance (up 200%), education (up 200%), food delivery (up 105%), and fitness (up 105%). (30 percent growth).
Almost 94% of cybersecurity and IT experts believe that cyberattacks will rise in the near future.
By 2023, nearly 90% of users expect all their apps to include a voice assistant feature.
If your app takes too long to load, 70% of users will abandon it.
A good app increases a company’s credibility, according to half of those surveyed.
There were 12 million mobile app publishers worldwide in 2016.


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