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It’s no secret that millennials get a bad rap. They’re often portrayed as entitled, narcissistic, and addicted to social media. However, it’s important to remember that this is only one side of the story.

Millennials are also a highly educated and civic-minded generation that is passionate about making a difference in the world. In fact, they are currently the largest group of philanthropic donors in the United States.

As the world’s largest consumer group, millennials have a huge amount of spending power. And, as more and more of them enter their prime spending years, businesses need to sit up and take notice.

Marketing to millennials doesn’t have to be complicated – just remember that they value authenticity, transparency, and social responsibility. If you can tap into these values, you’ll be well on your way to winning over this powerful consumer group.

Surprising Millennial Marketing Stats, Facts, and Trends

Last year, the purchasing power of millennials in the United States was estimated at $600 billion. 
Millennials have a global purchasing power of $1.4 trillion.
More than half of the world’s workforce is made up of young people.
When they were teenagers, one in every four millennials had a job.
Most millennials still live with their parents at the age of 25 or younger.

Millennials’ Demographics Stats

The United States has a population of 77.12 million millennials. 
According to the U.S. Census Bureau, they comprise 23.6 percent of the total population. 
According to the millennial demographics stats, the average age of marriage for a millennial is 30 years old. 
83 percent of millennials prioritize their health as a top priority.

Millennials and Technology Trends, Facts, and Statistics

More than three-quarters of today’s millennials have access to the Internet. 
According to millennial marketing statistics, 20 percent of millennials aged 18 to 34 watch TV. 
Millennials check their phone an average of 150 times a day, on average.

Millennials’ Tech Adoption Stats

Most millennials have grown accustomed to sleeping with their smartphones nearby.
More than 84% of Generation Z and Generation Y Internet users have accounts on social media sites like Facebook and Twitter.
The Internet is the primary source of new information for 59% of millennials.
Ninety-one percent of the younger members of generation Y say they are technologically adept and consider themselves to be “digital indigenous.”

Millennials’ Device Ownership Stats

Smartphones and other mobile devices are used by nearly all millennials (98%).
38 percent of Generation Z and Y users claim to own the most up-to-date and powerful electronics.
Marketers claim that 68 percent of millennials use a dual-screen desktop.
According to recent millennial marketing statistics, 44% of generation Y representatives own smartwatches.

Millennials’ Tech Use Stats

Seventy-three percent of Gen Y customers shop online using their smartphones.
Virtual reality has been used by roughly one-third of all millennials.
In terms of millennial stats, the iPhone is the most popular model of the mobile device.
 According to a recent poll of millennials, Apple is the most popular tech brand.
According to a recent survey, 73% of millennials say technology has helped them achieve a better work-life balance.

Millennials’ Digital Habits Stats

Over a third of people in this age bracket use ad-blocking software to avoid seeing advertisements for brands when they browse the web.
As with Gen Xers, three-quarters of millennials prefer to communicate via text message.
According to millennial marketing statistics, millennials spend an average of 25 hours a week online for personal use.

Millennials and Social Media Statistics

Social media giant Facebook has more than 90 percent of millennials signed up.
90.4 percent of millennials use social media sites on a regular basis.
90.4 percent of millennials use social media sites on a regular basis.
 In the United States, 54 percent of older millennials use Instagram on a daily basis to keep in touch with friends. 70% of millennials use 
70% of millennials use it As a thank you gift, and 44 percent of American millennials are willing to promote products on social media.

Millennials’ Influencer Marketing Statistics

It is 247 percent more likely for a millennial to be influenced by social media than a typical baby boomer.
At least one-fifth of today’s consumers will stop following a brand if it employs an overbearing or irritating marketing approach.
When it comes to influencer marketing, 44 percent of millennials trust experts on social media even if they are strangers.
Forty percent of Gen Z and Y subscribers say that an influencer is closer to them than a real-world friend, in contrast to the older generation.

Millennials’ Consumer Behavior Statistics

Statistics show that nearly half of millennials have bought a product because their favorite brand recommended it on social media at least once.
35 percent of millennial men have an average spending power of $5,000 while on vacation, according to marketers.
Seventy-two percent of millennials want their favorite brands to offer rewards for returning to them time and time again.
For 31% of millennials, seeing a brand’s rating of 3 stars is the minimum threshold for deciding whether or not to make a purchase from that company.
Seventy-nine percent of the millennial generation believes that advertising is critical for all brands.
As many as 60 percent of today’s young consumers say they have been loyal to one brand for at least 10 years.
57 percent of millennial women make purchases based on a brand’s value and social proof.

Consumer Behavior Before COVID-19

Half of Generation Y and Generation Z consumers said they had to cut back on spending in order to prepare for the pandemic.
36 percent of Generation Y consumers say that news about Covid-19 has an impact on their budget planning.
According to a recent marketing study, 39 percent of respondents stated that the virus spread had affected their shopping habits.

Consumer Behavior After COVID-19

Millennial spending statistics show that 33% of customers have increased their online purchases following the pandemic, according to the data.
After the launch of Covid-19, a whopping 62.5% of millennials increased their streaming and social media usage.
Hand sanitizers have become a regular purchase for 57 percent of respondents in a recent marketing study.
Because of the virus’s global spread, 34% of millennial customers are making more purchases online.

Millennials’ Purchasing Habits Statistics

40 percent of millennials say, marketing experts, look at social media reviews of a brand before making a purchase.
The Internet is used by half of the millennials to find local businesses.
Eighty-seven percent of millennials buy things they didn’t intend to.
Millennials are more likely to become loyal to a brand if they have a positive experience.
57% of consumers shop around for the best price on a brand before making a purchase.

Millennials’ Shopping Preferences Statistics

Marketing experts say that 38 percent of all homebuyers in the United States are from the millennial generation.
Millennials spend an average of $281 a month on groceries, according to spending stats.
According to millennial marketing statistics, 39% of generation Y customers make online purchases using mobile payments.
Three-quarters of millennials, according to marketing experts, prefer eco-friendly brands and goods.
A generation Y buyer values quality over affordability 55% of the time.

Millennials’ Marketing Strategy Statistics

A whopping 84% of millennials say that user-generated content is the type of content that they find most interesting.
70% of customers are more likely to trust a brand that uses video marketing.
70% of customers are more likely to trust a brand that uses video marketing.
For 70% of respondents, personalized ads are the most effective millennial marketing strategy.
84 percent of Generation Yers don’t believe in traditional advertising, according to a poll.
Two-thirds of millennials believe that promotional emails are an effective marketing strategy because they influence their purchasing decisions.

Conclusion:

As a marketer, it’s important to know how millennials think and what motivates them. If you can understand their needs and wants, you can create marketing campaigns that resonate with this audience.

Keep in mind the stats we shared in this article and use them to help guide your marketing decisions when targeting millennials.

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