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A landing page is a sales-focused website page that has one specific goal: to convert site visitors into leads. To do this, landing pages typically offer something that the visitor may be interested in, like an Ebook or a free trial, in exchange for their contact information.

This contact information can then be used by businesses to further nurture their relationship with the lead and encourage them down the purchasing funnel.

Since landing pages are customized to customer interests, using them as part of your marketing strategy can be an effective way to generate a significant number of qualified prospects.

This is because you can assume that anyone who ends up on a landing page is there because they’re interested in its content. Therefore, by offering relevant and targeted content on a landing page, you stand a better chance of converting visitors into leads.

General Landing Page Stats

The first rule of landing pages is one offer per page because multiple offers can decrease conversions by as much as 266 percent. 
48 percent of landing pages, on the other hand, have multiple offers. Regularly releasing high-quality landing pages will increase your lead generation. 
If you post more than 40 times, you could get 12 times as many leads as before.
The average conversion rate is only 9.7 percent across all industries.
Conversions on your landing pages can rise by as much as 300 percent when you use the correct target and test types.
Conversions on your landing pages can rise by as much as 300 percent when you use the correct target and test types.
Most industries prefer click-through landing pages, but 62.6 percent of landing pages include forms. 
Seven times as many leads are generated by companies with 30 or more landing pages than those with less than 10. 
As many as 86%, more conversions can be achieved if you incorporate videos into your landing page design. 
The majority of marketing professionals create a new landing page for every campaign.
The majority of marketing professionals create a new landing page for every campaign. A Google map is embedded in the landing page of 17% of businesses. 
Clickable graphics are used by 58% of businesses.

Landing Page Conversion Rate by Industry

There is a 2.6 percent average conversion rate in higher education, which is the lowest in the industry overall. 
Vocational studies and job training have the highest conversion rate at 6.1%.
3.3 percent is a good conversion rate for the home improvement industry. Business consulting has an average conversion rate of 5%.
Conversion rates in the travel industry range from 5 percent to 10 percent.
One in every five loans is converted into a customer.

Landing Page Optimization Statistics

If your mobile landing page takes longer than five seconds to load, you run the risk of losing more than twice as many visitors. 
The content on 37 percent of the most popular landing pages includes testimonials. 
Visitor bounce rates increase by 123% if the page takes longer to load than one to ten seconds. 
More than four-fifths of mobile visitors focus their attention on the top of the page. 
It’s possible to increase conversions by more than 120 percent by reducing the number of form fields from 11 to four. 
One hundred percent more people convert if you remove the navigation menu. 80 percent of users are more likely to read content if it is accompanied by eye-catching images.

Landing Page Click-Through Rate Statistics

There is a 66% increase in click-through rates for landing pages that feature images of people instead of objects.
 The click-through rate for images without text is 52% higher than for images with text. 
A zoomed-out image is 24% less engaging than a close-up image. 
It takes 36 percent more time to finish a color video than a black and white video. 
By using click-to-scroll, you can reduce bounce rates by 37%.

Landing Page Testing Statistics

Anemic use of A/B testing to increase conversion rates is common among marketers.
 A/B testing allowed President Obama to raise an additional $60 million through landing page testing. 
In the past year, 50 percent of the companies that saw an increase in conversion rates reported increasing their testing, 
including the use of split-testing software.
 You can increase conversions threefold by using targeting and testing. 
61 percent of companies run five or fewer landing page tests per month.

Landing Page Lead Generation Statistics

Including contact information on your landing page can boost signups by 9%.
 46 percent of B2B marketers believe that form layout has a significant impact on conversions. 
Google Maps and Organic Search rank 48 percent of the best landing pages. 
An average of 12.5% of your landing pages will convert if you include social proof in the copy. 
Customer testimonials and Instagram photos can be examples of social proof.
 Conversion rates can rise by as much as 80% if your landing pages address common buyer concerns. 
Visitors are more likely to convert on landing pages that incorporate UGC (User Generated Content). 
A return on investment (ROI) of $48 for every $1 invested in email post-click landing pages is possible.

Statistics About Best Landing Page Practices

Using color on your landing pages can increase brand recognition and sales by up to 80%. 
With longer landing pages, you can generate 220 percent more leads. 
Testimonials appearing on 37% of the most effective landing pages. 
202 percent more effective than generic calls to action are personalized calls to action.
 In the case of an eCommerce landing page, this is especially relevant. 
The use of landing page videos can increase conversions by 86%.
 Lead generation forms typically have 11 or more fields. 
Only 7 seconds are allotted for you to make an impact on your audience.
 As many as 90% of the people who see your headline will also see your call to action. 
Increase your conversion rates by 223% using a landing page optimization tool (also known as a CRO tool).

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Your landing page is one of the most important aspects of your inbound marketing campaign – make sure you spend enough time designing and testing it! A successful landing page will result in more conversions, and more conversions mean more leads and customers.

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