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In the web of social media and digital marketing, a passionate business needs the right tool to automate all these platforms and make a profit out of it.
Social media and other marketing automation software allow you to grow your followers and automate other important activities.
If you need a tool that can give legit service in generating and engaging more audiences to your company, Klaviyo and MailChimp are the best platforms to try. Here, I’m going to give an exclusive review of these two robust websites.
About Klaviyo
Klaviyo is an excellent e-commerce marketing automation tool founded in the year 2012. It is designed to enhance your user experience and increase the collection and conversion of potential customers.
It works by creating amazing emails, SMS, and notification experiences online and in applications, perceiving and understanding signals from customers, followers, and visitors.
Klaviyo Pros and Cons:
Klaviyo Pros
- No programming skills required
- Integrates with B2C and B2B businesses through a custom website
- Easy integration with Facebook audiences
- Report your email performance by the default setting of the last 30 days
- Provides ROI based reporting
Klaviyo Cons
- Price is not affordable for small businessmen
- Absence of lead scoring
About MailChimp
Mailchimp is an easy-to-use email marketing program built on simplicity and limited free use.
Mailchimp provides the tools you need to increase traffic on your website and see how your marketing strategy works. They offer a free plan that allows you to send up to 10,000 emails per month to 2,000 subscribers.
MailChimp Pros and Cons:
MailChimp Pros
- Offers a complete drag and drop landing page builder
- Create amazing ads for Facebook, Instagram, and Google
- High deliverability
- The free plan is valuable for new website owners
- Smooth and intuitive editor
- Mobile application is also available
- Easy to install and use
MailChimp Cons
- Complicated interface
- Subscription cost is very high
Features Comparison: Klaviyo Vs MailChimp
Let’s take a quick look at the diversified features offered by Klaviyo and MailChimp:-
1. Email Automation and Marketing
Klaviyo comes with attractive email templates with a simple visual designer to personalize your projects. It keeps all your customized emails in real-time synchronized with Facebook. Klaviyo has integrated workflows for all types of emails needed in e-commerce.
You can find information about customers who open your email addresses by clicking on the links there, customers who have not yet opened your email, and customers who need to be referred.
Klaviyo uses dynamic sync with your segments for the app, matching similar segments from similar social networking platforms. This feature helps you generate leads and strengthen your marketing database when you reach potential customers with targeted ads.
MailChimp Automation email allows you to compose emails only when certain events occur which will automatically be sent to the potential clients. You can also create autoresponders here.
MailChimp offers a number of templates that you can use to compose your emails. After choosing a template, you can edit it as you like.
There are drag and drop editors for those who know less about an email project, while those who have even a little knowledge can edit the source code themselves.
After choosing a template, you can use the visual editor to customize the email as needed. You can see a preview of the email on the left. If you click on an article, you can edit it in the right panel.
MailChimp is an all-in-one marketing automation platform that has the ability to bring traffic and makes the marketing process simple and interesting.
It will be much easier to focus on creating great and valuable content that will help you increase your visibility and attract new leads with MailChimp.
Winner: MailChimp
MailChimp is an easy-to-use editor when it comes to the automation of emails. It probably provides the most advanced email marketing system.
2. Website Tracking, Reports, and Analysis
Klaviyo’s e-commerce analytics and reporting tools help people analyze metrics beyond open prices and clicks. You can easily discover the revenue from your campaigns, compare current and past performance, monitor event trends, and much more.
You can also create your reports based on specific statistics. You can see how much revenue is coming from your feeds and campaigns individually.
Klaviyo’s dashboard gives you an idea of how much money you make. You can also track sales for a specific date, which cannot be done on the performance email page.
MailChimp gives you easy access to all your marketing campaigns such as email, automation, and social announcements in one place. You can view reports on growth, engagement, and sales to better understand audience behavior.
Although it sometimes fails to give the data you are looking for. Exporting with MailChimp allows you to download only one report, download each report, and view the report. It may be time-consuming.
Winner: Klaviyo
Klaviyo gives more in-depth and personalized analysis and reports with multiple dashboard customization options. Klaviyo helps you understand how visitors interact with your site so you can share information about their browsing behavior.
3. Customer Support System
Klaviyo gives you access to email support in a free plan and lives chat support with a premium plan.
When you buy the Essentials plan in MailChimp, you will get an email and live chat support 24/7. Also, they offer some popular guides and tutorials to fix it, but still lack human interaction and real-time help.
Both software come with knowledge-based tutorials and step-by-step instructions that turns even a complex task easy.
Winner: MailChimp
MailChimp wins the customer support round only because Klaviyo does not offer support through phone for technical issues.
One more advantage you would get with MailChimp is that its articles and videos come in English, Spanish, French, German, and Portuguese which can be extremely helpful for non-English speakers.
4. Integrations
Klaviyo is designed to avoid the use of traditional marketing tools. This software integrates seamlessly with the tools you use and allows you to pull data from ZOHO, Magento, Lightspeed, Facebook, Amazon, BigCommerce, Stripe, Shopify, etc.
Klaviyo has also an open API that allows you to create custom integrations according to your needs.
With Klaviyo’s deep integration with Shopify, all your e-commerce data can be used to ensure you’re delivering the right content to the right person at the right time.
Klaviyo knows when contacts visit your website, what products they look at, and even what product variants they buy. The personalization of messages allows you to interact with the customer in a unique and personal way.
MailChimp offers more than 300 integrations, including WooCommerce, Zapier, ShopSync, WordPress, and many more. But, MailChimp has recently lost integration with Shopify, which means it doesn’t have the same connection between its email platform and CRM.
Winner: Klaviyo
Klaviyo only wins this round on the basis of its integration with Shopify which almost everyone looks for before subscribing to a marketing tool.
Klaviyo vs MailChimp: Price Comparison
Klaviyo’s free plan lets you deliver up to 500 contacts and 300 emails per day (the maximum limit is 500 emails per month) and its premium plan start at $20.00/month.
MailChimp free plan lets you deliver up to 2,000 contacts and 10,000 emails per month (with ads). Its premium plan starts at $9.99/month. You will also get A/B testing and reporting in the free plan.
Note: Mailchimp offers paid plugins/add-ons for users who want to add additional features to their plan.
Winner: Mailchimp
The price offered by MailChimp is accurate and clear. For a list of 2,000 subscribers, MailChimp costs between $0 and $49.99 per month, and Klaviyo $60 per month. Of course, the features of Klaviyo and MailChimp are very different, but in the comparison of price, MailChimp has definitely won the race.
Final verdict
I hope this detailed comparison has given you some ideas regarding which software works best for your business.
If you are looking for a personalized platform that can help you create emails, share on social networks, integrate with services you already use, and monitor results; MailChimp is the one you should go with. It is a budget-friendly effective software in the market.
