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Generation Z, also known as zoomers, is the age group between the millennial cohort and generation Alpha. Zoomers are digital natives who are comfortable with technology and the online world.

They are often considered to be savvy, entrepreneurial, and open-minded. Zoomers are also said to be more individualistic than previous generations. This is reflected in their unique fashion sense and their preference for non-traditional forms of entertainment.

When it comes to work, zoomers are motivated by flexibility, creativity, and purpose. They are often attracted to jobs that allow them to make a difference in the world.

With their knack for innovation and their drive to change the status quo, zoomers are poised to make a significant impact on the world in the years to come.

Key Generation Z Marketing Trends, Facts, and Statistics

  • In the United States, 58 percent of zoomers have faith in the local government and the military. 
  • 60% of the generation’s representatives are looking for a work-life equilibrium. Gen Zers spend more than eight hours a day on the internet. 
  • 70 percent of people in this age bracket want to be wealthy and have a fulfilling career. 
  • They, on the other hand, only want to travel 37% of the time.
  • After graduation, 37% of generation Z students are projected to work in healthcare.
  • Zoomers use their smartphones for at least five hours a day, according to 55% of those polled. In ten years, Gen Z will account for one-third of the global workforce.
  • Ninety-eight percent of those in generation Z own a smartphone.
  • 70% of Gen Z job seekers in the United States prioritize healthcare benefits, security, and compensation.
  • For 72% of the cohort, the most important political issue is access to quality health care.
  • In contrast, economic stability was the most pressing issue facing the silent generation, those born between 1928 and 1945.

Generation Z Demographics Statistics

Whites make up 51% of this age group. Hispanics make up a quarter of Generation Z, according to a new study.
Nearly a third of Generation Z children are either immigrant themselves or the children of immigrants who have relocated to another country.
Every third consumer today is a member of Generation Z, which accounts for 33% of the global population.
40% of the US population is under the age of 30.

Generation Z and Technology Trends, Facts, and Statistics

Seventy-four percent of all teenagers go online when they’re not in school.
In the UK, a gen Zer spends an average of 10.5 hours a day online.
Teenagers use the internet to learn new things by 28 percent.
Influencer marketing stats show that Generation Z Internet users spend 23 hours a week watching videos.
According to marketing data, 69% of teenagers dislike online advertisements.

Generation Z Tech Adoption

Smart home devices are essential in today’s homes, according to 43 percent of the respondents.
More than a third (32 percent) of Gen Z consumers pay for their purchases with their smartphones. 
VR (virtual reality) marketing experts say that 52% of zoomers are interested in using it for entertainment purposes.
31% of young internet users aren’t afraid to post personal information about themselves.
One-third of today’s youth believe that technological advancements can help solve the world’s most pressing problems.
Zoomers created 66% of their websites with WordPress.
Voice assistants are expected to be used by 22% of Gen Z users.
Most zoomers receive between one and five emails per day. 5% of Gen Z Internet users receive more than 100 messages per day.

Generation Z Device Ownership

Between the ages of 13 and 16, three-quarters of all teenagers acquired their first smartphone.
About half of Generation Z smartphone buyers look at the camera’s specifications before making their purchase.
Gaming on a mobile phone is the most popular form of entertainment for Gen Zers.
Ninety-five percent of members of Generation Z are loyal to the Apple brand, according to recent marketing statistics.
It’s interesting to note that the average baby boomer prefers Apple products as well. Among Generation Z, the top three smartphone manufacturers are Apple, Samsung, and Huawei.
iPhones are used by 66% of the population.
In addition, 81% of those polled said they don’t currently own an iPhone but would like to.
Almost three-quarters of Generation Zers own a laptop.
About a quarter of the Generation Zers polled said they own a video game system.
According to recent research, 57% of all teenagers use a computer at home.
Smart wearables are in the hands of nearly 15 million American teenagers.
Every year, the number of Gen Zers buying smartwatches rises dramatically.

Generation Z Tech Use

Sixty-six percent of people who zoom out do so while using multiple devices at once.
Ninety-one percent of Generation Zers say that a company’s use of technology influences their decision to accept a job offer.
More than seventy percent of Gen Zers prefer smartphones over desktop computers, according to the latest data.
51% of Gen Z social media users do so on their mobile devices. Seventy-one percent of people in this age bracket watch videos on their smartphones.
According to Generation Z statistics, one out of every five teenagers recycles electronic waste.
A staggering 91% of Gen Zers sleep with their smartphones in hand.

Generation Z Digital Habits

Generation Z social media users are concerned about the amount of time they spend online.
Seventy-three percent of people in this age bracket communicate with loved ones via text or messaging apps.
According to recent marketing data, 60% of teenagers abandon websites that take longer than five seconds to load.
An average zoomer spends 8 seconds evaluating content.
A millennial would take 4 seconds less time to complete the task.
Statistics from Generation Z show that 45% of teenagers say they are online all the time.
More than half of today’s online users (52 percent) are concerned about their privacy.
Zoomers are more than three times as likely as the general population to suffer from digital addiction.
Millennials, on the other hand, are only 25 percent addicted to their smartphones and tablets.
Twenty-four percent of teens say they feel uncomfortable when they are unable to access the Internet for more than an hour at a time. Only 8% of Gen Zers can go more than a day without getting stressed out because they aren’t connected to the internet.

Gen Z and Social Media Statistics

Social Media Use Among Millennials and Generation Z
For 52% of the cohort, social media is the primary source of brand discovery.
Zoomers use Facebook as their fourth most popular social media platform.
Most Generation Zers use social media to follow celebrities.
Sixty-six percent of zoomers post their creative works on social media platforms.
More than half of those polled said they were more creative online than they were in person.
The average daily time spent on social media by a Gen Zer is 2 hours and 55 minutes.
Instagram and YouTube are used daily by 61 percent of users in this age group.
Among Snapchat’s users are many members of Generation Z. The app has been used by nearly all teens at least once.
Most Generation Zers say that using social media allows them to maintain contact with their friends.
As many as a thirds of high school students say they follow at least one social media influencer.
Zoomers make up 60% of TikTok’s user base.
The number of people in Generation Z who use Facebook is steadily declining, according to marketing data for this generation.
Instagram, according to 41% of teens, is the most popular app for following social media influencers.
Only 16% of zoomers use Facebook to stay up to date with the latest posts from their favorite bloggers.

Generation Z Media Consumption Statistics

61 percent of zoomers use social media on a daily basis to find out about the latest developments in their communities.
Netflix’s subscriber base is dominated by millennials and gen z.
Generation Z marketing statistics show that 71% of teenagers have Netflix accounts.
Only 45 percent of Generation Zers are hooked on cable television..
Gen Xers, on the other hand, enjoy cable TV by a margin of 68 percent.
41% of Gen Z males use Twitch to watch video game streams from bloggers.
Generation Z respondents use the Internet for entertainment at a rate of 65 percent.

Generation Z Consumer Behavior Statistics

Consumption patterns of Generation Zers Online purchases by 65 percent of Gen Z customers will not be impacted if the product they’re looking at is out of stock.
Sixty-six percent of teen shoppers consider product quality when making a purchase.
Loyalty programs and coupons are important to 65% of Generation Z customers.
Eighty-two percent of teens rely on the advice of their parents and friends when making a purchasing decision.
More than half of zoomers (52%) turn to online influencers for help when making a purchase decision.
60 percent of people in this age bracket prefer to communicate with a brand via text message.
43 percent of young adults regularly post product reviews.

Generation Z Purchasing Habits Stats

Parental involvement in household purchases accounts for 70% of today’s buyers.
As digital natives, 67 percent of zoomers prefer to shop in brick and-mortar establishments.
According to Generation Z marketing statistics, an average teen reads three online reviews before making a purchase.
It is estimated that half of all teenagers use deal comparison apps before purchasing any goods or services.
More than 70% of Generation Z customers use apps provided by retailers to receive discounts or other incentives.
In physical stores, 47 percent of zoomers use their mobile phones to find the best deals.

Generation Z Shopping Preferences Stats

Statistics on Online Shopping Preferences among Millennials and Generation Z
Environmentally and socially responsible brands are preferred by more than half of today’s younger consumers.
Marketing experts say that 61% of teenagers are willing to pay more for products that are produced in a more environmentally friendly manner.
One-third of Gen Z consumers, on average, make purchasing decisions based on delivery options. According to Generation Z marketing data, 68 percent of zoomers want every brand to make a positive impact on the world around them.
Sixty-one percent of those polled said they would prefer to buy from a company that treats their personal information with care.
When it comes to online shopping, 75% of Gen Z customers prefer Amazon to eBay and Walmart.
Nike is the favorite brand of 20% of young customers.

Generation Z Spending Statistics

Gen Z customers have a spending power of $144 billion.
More than $600 billion is spent each year by parents around the world because of the influence of teenagers.
About 73% of Generation Z consumers prefer to pay with a credit card or debit card rather than cash, according to Gen Z marketing stats.
The average holiday spending for a US Gen Z is $1,100.
Six percent more money is spent by Zoomers on alcohol than by millennials.
Among members of Generation Z, sales of recreational marijuana increased by 126% in 2017.

Marketing to Generation Z

59% of zoomers are impacted by social commerce. This means that if a blogger endorses a product, readers are more likely to buy it.
Gen Z customers are 77% more likely to be interested in a brand that promotes gender equality in its advertising.
Influencer marketing is favored by 54% of people in this age group.
According to Generational Kinetics research, 52% of Generation Z representatives consider ratings to be the most important factor in their purchasing decisions.
Only 64 percent of teens and 74 percent of older millennials expect shops to provide a personalized experience.
65% of digital marketing experts plan to increase their budgets in order to attract customers from Generation Z.
Almost a third of young internet users say that an email marketing campaign has no effect on their purchasing behavior.
A whopping 52% of the target audience prefers authentic snaps to professionally edited product photos.
60% of Generation Z customers value excellent customer service.
Almost six out of ten zoomers participate in some kind of loyalty program.
As a result, promotional coupons will almost certainly not be overlooked.
Roughly half of all young customers are swayed by offers of discounts and cash back.


The most significant societal influencers are members of Generation Z. Most of the time, they have a mobile phone in their hands. The quality of a product is more important to Generation Z than its price or the opinions of influencers, according to marketing statistics for this generation.


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