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When you’re searching for a unique gift or hand-crafted item, Etsy is the go-to online marketplace. Etsy is popular among artisans for its easy-to-use platform. Unlike creating and managing your own web store, it is super simple to set up an Etsy shop.

Within minutes you can reach literally millions of customers from around the world, allowing you to spend more time focusing on your craft. In addition to being easy to use, Etsy is also affordable.

There are no monthly fees, and you only pay a small listing fee and a transaction fee when your item sells. So if you’re looking for an online marketplace that is easy to use and offers low costs, then Etsy is the perfect choice for you.

Key Etsy Stats, Facts, and Trends :

  • There will be a 106.84 percent increase in Etsy’s gross sales in 2020, to $10.28 billion.
  • In 2020, Etsy expects to earn $1.72 billion in revenue, an increase of 110.07 percent from 2019.
  • On Etsy, there are currently 4.36 million sellers. Etsy has an active customer base of 81.9 million people.
  • 1,209 people work for Etsy directly.
  • After Apple, Chewy, and Amazon, Etsy is expected to be the fourth fastest growing eCommerce company by 2021.

Etsy Seller Stats:

Etsy expects to add 2.16 million new sellers in 2020 alone.
With sellers in 234 countries, Etsy is a global marketplace.
Sixty-two percent of Etsy sellers are located in the United States.
With 14% of its sellers based in the state of California, the Golden State is home to the most US sellers.
With 30% of international Etsy sellers based in the UK, the country has the most sellers outside of the US.
More than $10,000 is earned annually by the most successful sellers.
The top Etsy seller in the United States has earned more than $1 million since its inception.
Eighty-three percent of Etsy’s sellers are women. The average age of a seller is 39.
Retailers who operate on multiple platforms sell their goods through multiple channels.
Sixty-one percent of Etsy’s sellers are multi-channel businesses.
Over two-thirds of Etsy sellers want to expand their business.

Etsy Web Statistics:

It’s estimated that $6.27 billion is spent on mobile transactions each year on Etsy.
Each month, Etsy’s mobile app is used by over 32 million people.
In addition to the Etsy website, 43% of sellers use the Etsy mobile app to manage their sales.

Etsy Sales and Revenue Statistics:

Having been in business for a decade, Etsy went public in the United States in 2015.
In 2020, international buyers will account for 36% of Etsy’s total gross merchandise sales, amounting to $3.7 billion.
The marketplace, seller services, and other Etsy fees make up the majority of Etsy’s revenue.
As of 2020, the marketplace generated $1.3 billion, accounting for 75.58 percent of all revenue generated.
2020 will see $422.5 million in revenue from seller services, including advertising, shipping labels, and Etsy’s Pattern site.
Etsy’s revenue is expected to grow by 22% between 2019 and 2021, according to experts.

Final Thought:

As an Etsy shop owner, you’ll want to keep tabs on your own shop’s statistics in addition to those provided here.

Some KPIs (key performance indicators) and metrics to keep an eye on Conversion rate – This is the percentage of visitors who end up making a purchase. The number of orders divided by the number of visitors is the conversion rate.

Etsy Stats lets you keep tabs on this. Etsy visitors are critical to your business’s success. It’s critical to understand how many people have visited your site, as this has a direct bearing on your overall revenue.

Etsy Stats and Google Analytics can be used to track visitors. Only Google Analytics is able to keep track of unique visitors.

Finding out where your customers are coming from and how they found you is essential if you want to customize your marketing strategy. Keep an eye on this in your Etsy or Google Analytics statistics.


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