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Although webinars, video campaigns, and social media posts are relatively new channels for marketers, email marketing should not be overlooked as it is still an effective strategy.

In fact, Email ROI is an impressive $36 for every $1 spent. Email provides marketers with a direct way to reach their customers and allows them to tailor the message to fit the customer’s needs.

Additionally, emails can be easily forwarded to other people, increasing the reach of the marketing campaign.

Finally, customers are generally more likely to open and read an email than they are to watch a video or participate in a webinar. For these reasons, email marketing should still be considered when planning marketing strategies.

Surprising Email Marketing Stats:

There are expected to be 4.6 million daily email users by 2025, up from 4 billion in 2021.
In 2020, the email marketing industry is expected to be worth $7.5 billion.
Email marketing is predicted to grow by 138% by that year.
More than 5.6 billion email accounts were in use at the end of 2019.
Every day, an estimated 306.4 billion emails will be sent and received, according to current projections.
Email traffic is expected to reach 361 billion emails per day by 2024.
A total of $350 million was spent in the United States on email advertising in 2019.
For 89% of online marketers, email is their primary source of new customers.
29 percent of digital marketers say that email marketing is the most effective method of promoting a product or service.
More than 80% of marketers prefer email marketing to social media in terms of ROI.
Most customers would rather receive all correspondence from a company via email (72%).
Email is the primary method of communication for 52% of people.
For every dollar spent on email marketing, you get $42 in return.
More than half of customers say that well-targeted marketing emails influence their purchasing decisions.
The majority of emails are sent on Tuesdays, Wednesdays, and Thursdays (17 percent, 16 percent, and 16 percent respectively).

Email Marketing Statistics By Demographics:

The vast majority of people check their Emails at least once a day.
After waking up, 58 percent of Email users immediately check their inboxes for new messages.
As a rule of thumb, most people check their email several times a day.
40% of all Email users have at least 50 unread emails in their inboxes.
59% of Millennials use their smartphones to check their Email.
The percentage of women and men who use Email services in the United States is 91 and 89 percent, respectively.
White internet users in the United States accessed Email at a rate of 91.7% in 2019.
The percentage of African American internet users in the United States who use Email has risen to 88.3 percent in 2019.
85.4 percent of Hispanic internet users in the United States accessed Email in 2019.
Asian American internet users in the United States accessed Email at a rate of 92.1 percent in 2019.

Email Marketing Statistics By Campaign:

Nearly one-quarter (21%) of emails are read within the first 60 minutes of delivery.
Email campaigns perform 40% better than Facebook or Twitter posts in terms of conversions.
More than six out of ten subscribers prefer to receive promotional Emails once a week, according to a poll.
Subscribers prefer to receive promotional Emails two or three times per week, according to 28% of those who have signed up.
Tuesdays and Thursdays are the best days to send out Email campaigns.
Fridays are the best day to send out an Email campaign because they have the highest open rates.
Open rates for Emails are lowest on Saturdays.
Email campaign timing is not a major concern for half of the marketers, according to a new survey.
Email engagement has risen in the last year, say 78% of email marketers.

Email Marketing Stats By Click-Through Rates:

11.3 percent of email recipients clicked on a link in an Email in the year 2021.
The Email will have a 19.8 percent open rate in 2021.
There were 0.1 percent unsubscribes in 2021.
In 2021, the average Email bounce rate is 9.4 percent.
Between 2019 and 2021, the overall Email bounce rate decreased by 6.6%.
On the weekends, Email open rates are at their lowest.
Emails with 35 or more lines of text have a 60% higher click-through rate than Emails with around 20 lines of content.
Between 11 a.m. and 2 p.m. is when most people click on a link.

B2B Email Marketing Statistics:

More than eight out of ten B2B online marketers use Email as one of their primary free organic distribution channels.
Email marketing software is used by 86% of B2B marketers.
More than 80% of B2B online marketers rely on Email newsletters as their primary content marketing strategy.
In B2B online marketing, Email is the primary lead generation tool chosen by more than half of marketers. 
Email newsletters are used by 31% of B2B marketers to nurture leads. 
Every 25 days, B2B marketers send out an Email campaign.

B2C Email Marketing Statistics:

Email marketing is the preferred method of communication for 64% of business owners.
Between 3 and 5 times per week, 35 percent of digital marketers email their customers.
Emailing customers two or three times a month is the preferred method for 32 percent of marketers.
One-fifth of all marketers send 4 to 6 Emails per month to their customers.
More than a third of marketers send out only one email a month to their customers.
More than half of those polled said that the most annoying aspect of Email marketing was getting too many messages from a company.
80% of the people who receive a Welcome Email Campaign open it.
An email welcoming someone is opened four times more often than other types of Emails.
When it comes to Email, 45 percent of people refuse to open Emails from unknown senders.

Email Marketing Stats by Industry:

There is an average Email open rate of 21% for all industries.
Emails sent by the government have the highest open rates, with a 28.7 percent open rate.
The average open rate for religious Emails is 27.6 percent.
An average of 32.6% of emails in the travel and tourism industry are opened.
34.1 percent of Emails in the education industry are opened.
With a click-through rate of 25%, the consulting services industry tops the list of industries with the highest Email open rates.
Email click-through rates in the administrative and business support services industry are on the low side at 20%.
Emails sent to customers in the retail sector bounce at a rate of 26%.

Email Marketing Statistics For Mobile:

To this day, Gmail is the most widely used Email service in the world, with over 1.5 billion users as of 2019.
More than a quarter of all Email campaigns aren’t mobile-friendly.
A 15 percent boost in mobile CTR is possible when an Email campaign is mobile-optimized.
Tablets account for 9.3% of all Email clicks.
81 percent of smartphone users check their Email.
Emails that aren’t mobile-friendly get deleted by 42% of their recipients.
70 percent of email recipients delete Emails that don’t display properly on their devices almost immediately.
Gmail receives 34% of all Emails, while the iPhone email app gets 34% of all opens.
Seventy-five percent of Gmail users check their Emails on their phones.

Email Marketing Statistics: Segmentation and Personalization

As many as 20 percent of retail and e-commerce businesses are using gender and/or race-specific Email campaigns.
Segmented campaigns have been shown to boost revenue by 760 percent.
Campaigns with segmented email lists have a 50% higher click-through rate than campaigns without segmentation.
On average, segmented Email campaigns are opened 94 percent of the time and clicked on 38 percent of the time.
The open rate of emails with Emojis in the subject line is 56% higher.
Emojis, GIFs, and stickers are particularly popular among millennials, who account for 65% of all Email subscribers, and older Email subscribers, who account for 37% of all subscribers.
Fifty-one percent of all email marketing strategies make use of list segmentation.
No segmentation or personalization is used in 53 percent of email marketing campaigns.
Using audience segmentation in email campaigns is something that 13% of Email marketers do.
More than eighty-eight percent of people say they are more likely to open an Email that is personalized.
Using the recipient’s first name in the subject line of an Email increases open and click-through rates by 35 percent.
The open rate of Emails with personalized subject lines is 22% higher.
Email subject lines that include the customer’s name have a higher rate of conversion than those that don’t.

Email Sending Automation Statistics

Automated email marketing is used by 51% of Email marketers.
B2B marketers use Email automation tools in large numbers (64%).
An automation tool sends 47 percent of all welcome Emails.
Email automation is responsible for 46 percent of all promotional and sales Emails.
According to 30 percent of respondents, Email automation saves them time.
Lead generation is cited as the most important benefit of Email automation by 22% of those polled.
Email automation, according to 68% of marketers, significantly improves Email targeting.
The average unsubscribe rate for triggered Emails is 0.58 percent.
The average spam complaint rate for triggered Emails is 0.06 percent.
The average open rate for triggered Emails is 46%.
The average click-through rate for triggered Emails is 11 percent.
It is eight times more likely that the recipient will open a triggered Email.

Bottom Line

Email marketing is becoming more and more popular among marketers. If you own a business and aren’t currently utilizing email marketing to expand your company, you should start now!

This list of 100+ email marketing statistics, trends, and facts will show you how email marketing may affect your business’s success.


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