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An article by Agatha Aviso on online shopping statistics revealed that more than 263 million American consumers shop online, and this number is projected to climb to 291.2 million by 2025.
Aviso further explained that US consumer behavior reports indicated that 56% of survey respondents now prefer to shop online rather than in person.
Because of these outstanding numbers, businesses must build and promote their brand presence online to take advantage of this growing trend.
Companies can make this happen by creating an effective digital marketing strategy. But before you start developing your marketing campaign, remember that marketing is more complex than you’d think.
It’s not simply creating a website and posting your products online. One of the things you will learn when working in marketing is that it consists of multiple teams, such as content, operations, digital marketing, digital production, and proposal.
Although each of these departments executes different tasks, they all aim to make your marketing strategies effective. Knowing how each of them supports your marketing campaign will enable your business to thrive online.
Here are the six essential components of a digital marketing strategy and some examples of the tools you can use to accomplish them:
Search Engine Optimization
Search Engine Optimization (SEO) is a digital marketing practice that helps improve your website’s visibility by optimizing keywords, crosslinks, backlinks, and original content, to maintain a strong ranking on search engine results pages (SERP).
Having SEO for your business is important because most online activity today, including product and service research, begins with a consumer using search engines like Google.
When you have an effective SEO strategy and valuable original content, you can increase your brand visibility and appear first in SERP. Being visible and in a good position on SERP will result in higher website traffic, potentially leading to more conversions.
You cannot start an SEO plan if you don’t have a website. If you’re unfamiliar with building websites and want to use SEO simultaneously, you can check out DropFunnels.
It’s a beginner-friendly website and sales funnel builder rolled into a single platform. You can read our product review to learn more about the software.
Paid Search
Paid search is a digital marketing strategy that can increase your search engine visibility by bidding on keywords related to your brand and purchasing advertising space in the SERP.
There are two main types of paid search advertising. The most common is the pay-per-click, where you only pay when someone clicks on your ad. The other one is the cost per mille, where you pay based on the number of ad impressions.
Numerous brands allocate their budget to paid search strategies because this allows them to rank highly in SERP quickly and gain website visibility and traffic. Because of this, paid search is usually adopted together with SEO.
Google Adwords is the most widely used paid search advertising platform, where you can bid and track your advertisements. Using ad trackers is important because it will help you determine the reach and engagements your ad generates.
Web Analytics
If you want a more comprehensive analysis of your website’s performance, investing in web analytics software will be suitable for you. Generally, web analytics enables you to track online user activity.
Most businesses collect user data because this information is the foundation of digital marketing strategies. It contains information on consumer behaviors and preferences, which you can use to understand how they are responding and engaging with your marketing campaigns.
Once you know their purchase intentions and motivations, you can adjust and refine your marketing strategy to resonate with your target audience.
A popular and versatile web analytics tool is Adobe Analytics. The software allows you to mix, match, and analyze data and review real-time analytics from various marketing channels and websites.
It also provides the usual web statistics like click-through rates, unique visitors, page views, and visits.
Email Marketing
Email is a direct marketing method where you send promotional messages to a segmented group of customers.
Most marketers today appreciate the value of email marketing because it is one of the best ways to stay targeted and connect with their audience. Since email marketing highlights personalization, companies also have a better chance of appealing to their customer’s interests.
This heightens brand recollection and relevance, which can increase conversions by up to 66%. In addition, it’s a cost-effective method of engaging with your target audience, especially with reliable email marketing software.
Mailchimp is an example of an email marketing software that can let you create, schedule, and track emails effortlessly. Its tracking feature allows you to track unsubscribes, click through, and open rates.
Using this data, you can analyze and revise your emails accordingly since you will know which approach has the most open or click-through rates.
Social Media Marketing
Another component of digital marketing is social media marketing. These include social networking platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
What’s great about them is that each platform has a built-in analytics feature that allows you to examine statistics like page visits, likes, followers, and engagement rates.
Social media marketing is also increasingly favored by marketers because posting or sharing content on these platforms easily lets you reach a wider audience with little to no cost.
If you’re wondering which social media platform to use, you can start with Facebook. According to social media usage reports, Facebook has around 2.7 billion active users, and some advertisements on the platform have an average ad reach of 2.14 billion viewers.
So if you want to increase your audience reach, you should consider investing your time and effort in your Facebook engagement account.
Programmatic Advertising
Because it’s practically impossible for you to identify where to post your advertisement manually, programmatic advertising has become an essential tool for marketers.
Programmatic advertising can help you by automatically buying and optimizing your digital campaigns. It uses machine learning and AI to conduct negotiations efficiently on your behalf with publishers.
With programmatic advertising, you can effortlessly determine your best-performing ad placements, making it possible to know where to reach your audience. It will also guide you in allocating your advertising budget depending on which ad placement generates the most leads.
SmartyAds DSP is an example of programmatic advertising software that performs media purchases and runs targeted ad campaigns for you.
It collects data like the campaign’s bid price, daily spend, impressions, and the number of clicks, to help you manage ad budgets and enhance your campaign’s performance in real time through programmatic optimization.
Given that the digital revolution shows no signs of slowing down, investing in relevant marketing efforts and tools should be a top priority.
With a well-rounded digital marketing approach, your company and your team can better scale up your scope and revenue. For more online reviews and guides, please check the rest of the blog.
