Affiliate Disclaimer: Beforeyoubuys is supported by YOU – our reader. We may receive a commission if you buy something after clicking on one of our links (it comes at no extra cost for you but it helps us to create more useful content).
The Shopping Cart Abandonment Rate is a key metric for eCommerce businesses. It provides insights into how well a business is converting potential customers into paying customers.
A high abandonment rate can indicate that a business is losing potential revenue, while a low abandonment rate can suggest that a business is effectively converting shoppers into buyers.
There are a number of factors that can contribute to high abandonment rates, such as high shipping costs, complicated checkout processes, and lack of payment options.
By understanding the reasons behind abandoned carts, businesses can take steps to improve their conversion rates and boost their bottom line.
Surprising Shopping Cart Abandonment Rates, Trends, Facts, and Statistics:-
Cart abandonment costs e-commerce companies $18 billion a year in revenue.
When it comes to cart abandonment, the month of December is by far the worst.
Cart abandonment rates in 2019 averaged 77.13 percent.
Between the hours of 6 p.m. and 9 p.m., most people are abandoned.
On Saturday and Sunday, nearly nine out of ten carts are abandoned.
Every year, e-commerce companies lose between two and four trillion dollars due to abandoned shopping carts.
Millennials and those between the ages of 18 and 24 are the most indecisive consumers, according to retailers.
On average, young people today are willing to wait until a product is on sale before making a purchase.
For 39% of retailers, female shoppers are more likely to abandon their carts when making online purchases. On their first visit, 99 percent of new customers will not make a purchase. Browse abandonment soared to 94.4% at the start of the pandemic.
Global Average Shopping Cart Abandonment Stats:-
More than 86% of Spanish shoppers abandon their shopping carts. At 65.49 percent, Dutch shoppers abandon their shopping carts the least.
The cart abandonment rate in the United States is the second-lowest in the world at 71.86 percent.
A monthly average of nearly £30 in online shopping carts is abandoned by UK consumers.
More than a third of UK shoppers who abandoned their carts returned to complete the purchase in 2020.
Cart abandonment is highest in Asia-Pacific countries, while it is lowest in European countries.
Industry Cart Abandonment Stats:-
All industries have a cart abandonment rate of 74.6% on average.
Almost 80% of online orders were abandoned in March 2021.
At 89.11 percent, cart abandonment rates were the highest in the automotive industry.
Women’s knitwear, leather goods, and lingerie are the most popular “website window-shopper” categories.
The travel industry as a whole sees an abandonment rate of 81.7 percent.
Gaming sites have the lowest rates of abandonment.
Average Shopping Cart Abandonment Rate by Device:-
85.65 percent of carts are abandoned by mobile users, making them the most dissatisfied customers. Desktop cart abandonment is at a rate of 69.55%. For tablets, the abandonment rate is 80%.
Abandoned Cart Recovery Email Statistics:-
Cart abandonment emails should be sent about an hour after a customer makes a purchase.
Cart abandonment emails have varying open rates. There is 46.94 percent in travel, 44.92 percent in utilities, 39.07 percent in retail, and 29.48 percent in fashion.
Cart recovery emails have an average open rate of 40.10 percent across all industries.
Customers who open and read your cart abandonment emails are more likely to make a purchase.
Average Conversion Rate for Cart Abandonment Statistics:-
With checkout optimization, you can boost conversions by 35.62%.
There are 28.89 percent abandonment rates in fashion, 28.88 percent in retail and travel, 22.80 percent in utilities, and 16.12 percent in utilities.
The overall average conversion rate is 24.18%.
If you want to increase the number of people who open your cart abandonment emails, offer free or low-cost shipping.
As of today, there is a 97.9 percent conversion gap due to an overall cart abandonment rate of 65%.
Reasons for Shopping Cart Abandonment Statistics:-
Shopping carts are frequently abandoned as a result of unexpected fees at the cash register.
Forcing someone to create an account is the second most common cause of account cancellation.
If a page takes three seconds to load, 57% of customers will leave.
Re-entering credit cards or shipping information will result in a 55% drop in sales.
When a discount code doesn’t work, 46 percent of customers leave the store.
39 percent of mobile shoppers abandoned their carts because they were unable to enter their personal data.
About one-eighteenth of those who begin the checkout process find it too time-consuming and tedious to continue.
In online shopping, 17% of customers leave shopping carts without purchasing anything because they aren’t confident in the site with their credit card details.
If the checkout does not have a security badge, 35 percent of people will walk away
Ecommerce Shopping Cart Abandonment Effects Statistics:-
More than a quarter of UK shoppers who abandon shopping carts never return to buy, according to Statista’s research, while less than a third return to buy.
Solutions to Abandoned Cart Statistics:-
The best-optimized checkout process has a 20% checkout abandonment rate..
A PayPal payment option is preferred by 25 percent of online shoppers, according to a new survey.
If a return policy is cumbersome, 80 percent of buyers will not make a purchase.
An improved checkout design with a guest checkout option can increase conversion rates by 35.26 percent on average for large eCommerce stores.
There are an average of 39 places where a checkout page can be improved on a website.
Visitors spend an additional 30% more when they don’t have to pay for delivery.
After customers are no longer required to register, sales increase by 45 percent on average.
In a survey of people ages 25 to 34, 72 percent said they were very likely to purchase a product they had previously left in their carts if it was offered at a reduced price.
The maximum number of form fields and form elements that can be used in an efficient checkout process is seven.
Free shipping (79%) and free returns or exchanges (54%), same-day shipping (42%), next-day shipping (40%), simple online returns (36%), and two-hour or less shipping are the most popular online shopping incentives (21 percent ).
A Google Analytics plug-in called Enhanced Ecommerce (EEC) can help you get a better handle on your customer’s shopping habits.
Abandoned Cart Recovery Statistics:-
A retargeted ad campaign has the potential to bring 26% of customers back to your site.
ROIs of over 1,300% are possible with personalized retargeted ads.
The number of people abandoning their shopping carts is at an all-time high. There are, however, ways in which you can increase the number of customers who complete their online purchases.
There has been a noticeable improvement in the checkout design and flow for potential customers. We want to make your eCommerce platform more user-friendly and lower the number of abandoned carts.
Your conversion rates will skyrocket if your customers have a better shopping experience.
CHECK OUT THESE STATS TOPICS AS WELL