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Backlinks are often thought of as votes because they indicate that someone else believes your content is worth linking to. Search engines look at both the quantity and quality of backlinks when determining the ranking of a page. In general, pages with more backlinks will rank higher than pages with fewer backlinks.

However, it’s not just the number of backlinks that matters – the quality of the links is also important. Links from high-quality websites carry more weight than links from low-quality websites. So, if you’re looking to improve your website’s ranking in organic search results, focus on building backlinks from high-quality websites.

Why Are Backlinks Important?

Backlinks are one of the most important ranking factors for search engines like Google. A backlink is essentially a “vote” from another website, telling Google that your website is valuable, credible, and useful. The more backlinks you have, the higher your website will rank in Google and other search engines.

Backlinks have been an important ranking factor since the early days of Google, and despite thousands of algorithm changes since then, they remain one of the most important factors today. Google has confirmed that backlinks are still one of their three most important ranking factors. So if you want to improve your search engine rankings, focus on building high-quality backlinks from other reputable websites.

General Backlinks Statistics and Facts

22% of the content that is published online is linked back to at least once.
In the opinion of 53% of SEO specialists, backlinking will one day be equally crucial to search engine optimization as it already is now.
Only 13% of marketers believe that external linking is the most significant SEO factor at this point.
Quality content is the most effective strategy, according to 54% of respondents.
Marketers look at a site’s domain authority (65 percent), domain ratings (48 percent), and page authority (25 percent) when deciding on backlink quality (36 percent).
More than three times as many backlinks are pointing to the top-ranking websites on Google than the rest of the top 10.
Search engine rankings can be boosted by boosting backlinks, according to 52% of marketers.
With 42.3% of the vote, Google Search Console takes the top spot, followed by Buzzstream with 14.8% of the vote and Ahrefs with 8.8% of the vote.

Backlinks and Link Building Costs Statistics

SEO link development will cost 46 percent of organizations $10,000.
In most cases, backlinking takes up between 0% and 10% of a marketer’s expenditure.
It is expected that link-building costs would climb in the next few years by more than 40% of the markets.
Backlinks with high domain authority can be as expensive as $1,000 per link.
Backlinks with low authority can cost between $150 and $300 per link.

Link Building Opportunities and Challenges Statistics

94 percent of the web’s material is never linked.
41 percent of companies say that backlinking is the most difficult aspect of SEO.
15.6 percent of firms do not believe that backlinks have an impact on their authority as a business. 5% of respondents think it’s a pointless SEO tactic.

Link Building Strategies Statistics

60 percent of companies use the services of an SEO consultant to develop links.
Only a third of companies handle this on-site. 43.7 percent of the top-ranking internet pages use links that also refer back to their site. Reciprocal backlinking is significant. 
The number of backlinks required for articles ranging in length from 3,000 to 7,000 words is 77.2 percent more than for shorter works.
53 percent of markets use infographics to gain more backlinks.
Adding internal links can also help your SEO game. It is recommended by 51% of marketers to include two or three in each post.
List-style articles have the highest number of links (6.19) out of all sorts of content forms.


SEO can benefit greatly from the inclusion of both internal and external links on your website. Backlinking is a vital approach that every business should grasp, even if it takes some time to get the hang of it.


  • Spiralytics 
  • Hubspot 
  • uSERP


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