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Business-to-consumer marketing, or B2C marketing, is a type of marketing that focuses on selling products or services directly to consumers. In recent years, there has been a shift towards online B2C marketing, as more and more businesses are starting to recognize the power of internet content.

By creating engaging and informative content, businesses can build relationships with their customers, increase brand awareness, and promote their products or services. In addition, online B2C marketing allows businesses to reach a wider audience than traditional offline methods. As a result, more and more businesses are turning to online B2C marketing to help them achieve their sales goals.

General B2C Content Marketing Stats

In-house research shows that 82% of companies use content marketing in some way.
16 percent annual growth in the global content marketing industry is predicted.
A $417.85 billion increase in revenue is expected in the content marketing industry worldwide between now and 2025.
In comparison to other forms of marketing, the number of new customers generated by content creation is three times higher.
As a result, content marketing has a six times higher conversion rate than other advertising methods.
When compared to other forms of advertising, content marketing is 62% less expensive.
The percentage of businesses using content marketing rose from 70% in 2019 to 82% in 2020, according to a new report.
49% of B2C companies use an outside firm to handle their content marketing.
75 percent of companies outsource content creation because of its time-consuming nature.
40 percent of outsourcing organizations outsource content distribution, while 25 percent outsource their entire content management strategy.
Content marketing is used by half of the online marketers to generate leads.
A whopping 79 percent of those surveyed predicted that lead generation would be their top content marketing goal in 2021.
Twenty-seven percent of B2C content marketers said their budgets had increased, while 18 percent said their budgets had decreased by the year 2021.
By 2021, 62% of B2C content marketing teams will have remained the same size, while 27% will have grown and 11% will have shrunk.

Images and Photos Content Marketing Statistics

In 2020, 48 percent of content marketers said that 91-100 percent of their content included visuals, while 23 percent said that 70-90 percent of their content included visuals.
Only about a quarter of the words on a website are actually read by the people who are actually visiting the page.
Visual learners account for 65% of the population.
Only ten percent of written content and sixty-five percent of visual content are retained in long-term memory by the general public.
Visuals will play a major role in 26% of content marketers’ marketing plans.
25 percent of marketers expected to spend between 10% and 20% of their total budgets on visual content creation.
Visuals are used in more than two-thirds of all written content published by 74 percent of marketers.
Only 3% of bloggers include more than ten images in a single blog post, while 90% do.
As many as 39 percent of blog posts with more than ten images have better results.
Creating visual content takes marketers two hours a week on average.
43 percent of content marketers find it difficult to consistently produce visual content.

Video Content Marketing Statistics

There are approximately 16 hours of video content viewed on a weekly basis on average by consumers.
An estimated $161.37 billion will be generated by the global video-streaming market in 2020.
Video content is used by 85 percent of businesses in their marketing campaigns.
Most customers say they prefer video content from their favorite brands to any other kind of content.
A whopping 91% of marketers are pleased with the return on their video content investment (ROI)…
Video content, according to 52% of content marketers, has the best return on investment.
Video content is searched for by 80% of consumers before making a purchase.
In fact, 55% of content marketers use YouTube videos as part of their content creation strategy.
Facebook videos are used in the content strategy of 49% of content marketers.
Instagram stories are only used by 25% of content marketers in their content strategy.
One-eighth of all content marketers omit video from their strategy completely.
With video content, 78 percent of website owners say they’ve seen an increase in traffic.
Only 18% of people prefer reading an article rather than watching a short video about the same subject matter.
Most people (68%) start watching a video and finish it within one minute.
A whopping 55% of internet users regularly consume video content.
In comparison to websites that don’t use any video content, websites with video content have an average conversion rate of 4.8 percent.
An average of 80% of visitors who land on a page after seeing a video actually become customers. There are approximately 16 hours of video content viewed on a weekly basis on average by consumers.
An estimated $161.37 billion will be generated by the global video-streaming market in 2020.
Video content is used by 85 percent of businesses in their marketing campaigns.
Most customers say they prefer video content from their favorite brands to any other kind of content.
A whopping 91% of marketers are pleased with the return on their video content investment (ROI).
Video content, according to 52% of content marketers, has the best return on investment.
Video content is searched for by 80% of consumers before making a purchase.
In fact, 55% of content marketers use YouTube videos as part of their content creation strategy.
Facebook videos are used in the content strategy of 49% of content marketers.
Instagram stories are only used by 25% of content marketers in their content strategy.
One-eighth of all content marketers omit video from their strategy completely.
With video content, 78 percent of website owners say they’ve seen an increase in traffic.
Only 18% of people prefer reading an article rather than watching a short video about the same subject matter.
Most people (68%) start watching a video and finish it within one minute.
A whopping 55% of internet users regularly consume video content.
In comparison to websites that don’t use any video content, websites with video content have an average conversion rate of 4.8 percent.
An average of 80% of visitors who land on a page after seeing a video actually become customers.

Webinar Marketing Statistics

60% of marketers incorporate webinars into their content plans.
In terms of live webinar attendance, the pharmaceutical industry has the highest percentage at 63%, followed by the consulting industry (50%), and the advertising industry (40%). (33 percent).
A whopping 83% of marketers believe webinars are a worthwhile investment.
Email marketing is the preferred method of promotion for 45 percent of marketers.
60-minute webinars are preferred by more people than 30-minute webinars.
(24 percent), Thursdays (16 percent), and Wednesdays (13 percent) are the three most popular days for webinar registrations (15 percent).
At the end of a webinar, 2% to 5% of those in attendance make a purchase.
Webinar attendees expect to have the opportunity to ask questions at the end of the presentation.
Only 7% of participants attend webinars on their mobile devices, compared to 93% who do so on their desktops.
There is a 67% conversion rate for communication industry webinars, followed by training webinars (44%), and marketing webinars (34%) (39 percent).
Webinars are used by 58% of marketers to promote their goods and services.
Most marketers believe that webinars are the best way to generate new leads.
Over a quarter (29%) of marketers conduct up to 100 webinars per year.
Almost a third of the people who attend a webinar sign up for it at least a week in advance.
In 2020, only 39% of B2C companies will host webinars, compared to 67% of B2B companies.
However, the cost of setting up a webinar can range from $1,000 to $3,000 depending on the type of webinar. 78 percent of webinars have fewer than 50 participants on average.

Audio and Podcast Statistics

Over 2 million podcasts will be available by the year 2021.
Since last year, the number of podcasts has grown by more than 400 percent.
By 2026, there will be 144 million people listening to podcasts on a monthly basis on average.
More than three-quarters of all Americans have heard of podcasts.
Over 160 million podcast listeners in the United States account for nearly half of the country’s population, according to Nielsen.
Podcasts will be heard by 41% of adults over the age of 12 in the year 2021.
Podcasts are listened to by 60% of American adults over the age of 12.
More people in the United States are listening to podcasts than ever before.
According to the year 2021 statistics, The Joe Rogan Experience will be the most popular US podcast.
Over half (65%) of podcast listeners finish the entire episode.
Almost two-thirds of podcast listeners complete all of their downloaded episodes.
More than six out of every ten adults over the age of 12 will be listening to online audio at least once a month by 2020.
By 2020, 14% of Americans over the age of 55 will be listening to podcasts on a regular basis.
Among podcast listeners in the United States, 54% are male, and 46% are female.
Mobile phone users listen to 79 percent of all podcasts while laptop listeners listen to 15 percent of all podcasts.
Nearly a quarter (28 percent) of people who listen to podcasts do so while driving.
More than eighty-one percent of drivers listen to music or talk radio while on the road.
The most popular times to listen to podcasts are at 8:15 a.m., 8:30 a.m., 11:00 a.m., 11:15 a.m., and 5:30 p.m.
Listening to podcasts is a weekly habit for 28 percent of adults over the age of 12.
The average number of podcasts that Americans listen to each week is eight.
More than one in five podcast fans consumes four or more podcasts in a given week.
Listeners who only listen to one podcast a week make up only 11% of podcast listeners.
In 2020, the average online audio listening time per week was approximately 15 hours and 12 minutes.

Statistics on Content Marketing Channels

The number of webinars and online courses grew by about 12 percent in 2021.
Live streaming content is expected to grow by more than 22% in 2021.
In 2020, B2C marketers primarily employed blog posts and short articles as content types (83 percent).
In 2020, B2C marketers were the least likely to use long-form articles (those with more than 3,000 words) as content (22 percent).
B2C marketers will use email marketing as their primary content marketing strategy by 2020, according to a new report.
In 2020, 72% of B2C marketers will use paid channels for content marketing, a decrease of 13% from 2017.
When it comes to B2C marketing in 2020, Facebook will be the most popular social media platform (97 percent).
While the use of Instagram by B2C content marketers increased by 7% in 2020, the use of YouTube by B2B content marketers increased by 10%.
A whopping 74% of Facebook users log on to conduct business.
Facebook accounts for 57% of all web content that is shared on the internet.
YouTube is used by 56% of people to learn new things.
More than two-thirds of all YouTube viewers are doing so to find a solution to a problem.

Content Promotion and SEO Statistics

Search engine optimization is used by 64% of digital marketers.
SEO is the most effective content marketing strategy, according to 67% of digital marketers.
According to 76 percent of content marketers, organic traffic is the most important metric for evaluating the effectiveness of their content strategy.
In fact, Google is the only source of organic traffic for more than ninety percent of the websites in existence.
The CTR of the top-ranking Google website is 31.73%.
Compared to B2B content, B2C content receives almost a tenfold increase in social shares.
Social media is the primary distribution channel for 94% of content marketers.
Facebook accounts for 65.36 percent of all content traffic, followed by Twitter (10.03 percent) and Reddit (10.03 percent) (8.95 percent).

Mobile Content Marketing Statistics

Smartphones account for 70% of all digital media time.
Over half of all smartphone time is spent using apps.
Over seventy-nine percent of all time spent on social media is spent on mobile devices.
Mobile devices account for 52% of all web traffic.
Mobile devices account for 64% of Pinterest’s overall traffic.
YouTube is watched on mobile devices more than 70% of the time.

B2C Content Marketing During Pandemic Statistics

The COVID-19 pandemic has prompted 63 percent of B2C organizations to alter their marketing and/or targeting strategies.
Due to the flu pandemic, 54 percent of B2C organizations rescheduled their content production schedules.
As a result of the pandemic, 46% of B2C companies have altered their marketing plans.
Eighty-two percent of companies were able to quickly alter their content strategy in response to the pandemic.
During the pandemic, 83% of B2C businesses relied on blog posts and short articles.
74 percent of B2C businesses relied on email newsletters during the pandemic.
Sixty-two percent of B2C companies used pre-recorded videos during the pandemic.
Between 2019 and 2020, marketers’ reliance on in-person events to spread the word about their brands fell by 11%.
2020 will see a 12 percent increase in the number of marketers using online events, webinars, and online courses.
Marketers will use live streaming more than ever in 2020, with a 22% increase over 2019.
During the pandemic, 82% of B2C marketers used social media to organically distribute their content.

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