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It’s hard to believe that it has been over 25 years since Amazon was founded. In that time, the company has grown from a small startup to become the world’s largest online retailer.

It all started in 1994 when Jeff Bezos quit his job and launched Amazon out of his garage. The first item ordered on Amazon was a book, and within the first month, the company had already sold books to people in all 50 states and 45 different countries.

Within 30 days, it was generating $20,000 per week in sales.

Since then, Amazon has continued to grow and innovate. Today, it offers a wide range of products and services, including grocery delivery, streaming video, and cloud computing.

It is also working on developing new technologies, such as drone delivery and artificial intelligence. Thanks to its innovative spirit and customer-centric approach, Amazon has become a household name and a force to be reckoned with in the business world.

Key Amazon Stats

  1. Amazon controls 49.1 percent of the US eCommerce market share.
  2. In 2021, Amazon’s net sales hit $469 billion.
  3. Amazon’s operating expenses exceed $152.5 billion annually.
  4. Over 200 million customers enjoy an Amazon Prime membership.
  5. There are approximately 12 million unique products on the Amazon marketplace.
  6. Shipping expenditures alone cost Amazon $61.1 billion annually.
  7. Fast and free shipping is the key reason why 79.8 percent of customers purchase from Amazon.

1. Amazon has a market share of 49.1 percent in the United States.

Amazon is the most popular e-commerce site in the United States, with a market share of more than 49.1 percent. Amazon is followed by eBay, Apple, and Walmart, each of which holds a market share of less than 6 percent.

Including online and brick-and-mortar sales, Amazon currently accounts for around 5% of total retail sales in the United States.

(This information was obtained from the website

2. To reach $469.8 billion in revenue in 2021, Amazon’s net sales grew by 22%.

Amazon’s remarkable rise in net sales during the worst months of the pandemic proves how effective the company was. Amazon’s net sales increased by 22% in 2021, to $469.8 billion. More than $83.7 billion has been added since the previous year!

(According to

3. In the year 2021, Amazon’s net income was $33.36 billion.

In 2021, it’s not just net sales that saw a jump, but also the number of employees. To sum it all up, Amazon’s net income has increased to $33.36 billion, marking a significant turnaround. There was a $12,06 billion rise in just one year!

However, these gains aren’t solely derived from retail sales. Amazon’s ability to grow and protect its revenue stream has been made possible through the use of third-party web services and other businesses (such as online and physical food stores).

(Data from is used in this analysis.)

4. The brand value of Amazon is $683.85 billion.

Since its low point in the years before 2016, Amazon has seen its brand worth soar to an estimated $683.85 billion. With this, Amazon leapfrogs companies like Microsoft and Google, both of which are household names.

Many factors contribute to Amazon’s success, including efficient communication, a user-friendly interface, and good customer service.

(, cited)

5. In January 2022, 223.72 million unique visitors accessed Amazon Sites.

In spite of its incredible success, Amazon is unable to hold the top spot in every industry. On the basis of the number of unique monthly visitors, it’s just number five. Facebook has 226 million visitors, Yahoo has 230 million, Microsoft has 240 million, and Google has 272 million.

Amazon’s monthly unique visitor count of 223.72 million is impressive, however.

(Data from is used in this analysis.)

6. A net profit of $66.07 million was generated by Amazon’s online businesses in the fourth quarter of 2021.

In Q4 of 2021, Amazon’s online stores brought in $66.07 million in net revenue worldwide. However, this does not imply that they are lagging behind in other areas. In Q4 of last year, Amazon saw growth in all five of its business categories.

Amazon’s physical stores generated $4.68 million in global net revenue. Amazon Web Services (AWS) generated $17.79 million, retail third-party seller services $30.32 million, and subscription services $8.12 million.’s worldwide sales revenue

(Data from is used in this analysis.)

7. A total of $31.16 billion in income will be earned by Amazon advertising sales in 2021.

Amazon’s advertising sales are one of its strongest areas, bringing in $31.16 billion in income in 2021, an increase of nearly $11 billion over the previous year. 9 percent of all digital ad spending throughout the world is accounted for by this.

(Data from is used in this analysis.)

8. Amazon spends $61.1 billion a year on shipping alone.

Despite Amazon’s remarkable profit margins, all is not well in the Amazon world. This year, the company’s operating expenses will total $152.5 billion! $61.1 billion is spent on shipping costs alone by the corporation (an increase of 189 percent since 2017). At $58.5 billion, fulfillment operations, marketing, and affiliate marketing, as well as advertising make up the other significant expenses.

(, the source)

9. More than 200 million people throughout the world are Prime members of Amazon.

It took almost a decade for Amazon Prime to finally take off, despite the fact that it debuted in 2005. Nearly one-third of the 200 million paying Prime members are in the United States.

(, cited)

10. Amazon’s marketplace is used by more than 2 million third-party sellers.

Despite the fact that Amazon sells over 22,000 of its own products and has 111 private brands, the corporation does not solely provide Amazon products. Numerous third-party retailers can now take advantage of the platform’s current success. There are already almost 2 million small businesses and third-party sellers on Amazon who have their own marketplaces.


11. Amazon’s global marketplaces have 9.6 million vendor accounts.

Currently, Amazon has 9.6 million seller accounts spread over 19 marketplaces, with an average of 2,000 new vendors being added every day. An estimated six million distinct merchants are thought to be using multiple platforms at the same time.

In spite of their size, most of these sellers aren’t really good at what they do, despite their numbers. Only 10% of them make more than $100,000 a year in sales.

(, source)

12. More than 1.2 million people work at Amazon.

Amazon employs more than 1.2 million people throughout the world, despite its reputation for a hard work environment in its warehouses.

During the epidemic, the corporation had to add 427,300 personnel in just ten months, making it one of the world’s top ten largest employers.

There’s a good chance that the New York Times will be reporting on this story in the near future.

13. A typical year for an Amazon Prime customer costs around $1,400.

Prime and non-Prime customers have distinct spending habits, but the difference may be greater than you think. Amazon Prime members spend an average of $1,400 a year on the platform, compared to the $600 that normal customers spend. Amazon’s revenue will continue to rise as more and more people sign up for Prime subscriptions.

(, cited)

14. Electronics is the most popular Amazon product category, with 44% of customers purchasing them.

Electronics are Amazon’s most popular product category for both Prime and non-Prime customers. Over 44% of purchasers would use the platform to purchase electronics, with 62% of Prime members and 73% of non-Prime members expressing a preference for computers in particular. Smartphones and related accessories are the most popular purchases among people in their early 20s and early 30s.

In addition to gadgets, purchasers are also interested in clothing (43 percent), shoes and jewelry (39 percent), and house and kitchen (38 percent) (36 percent of consumers).

As of this writing, only 9% of Amazon customers are interested in purchasing baby things.


15. In total, Amazon has a library of 12 million products and services to choose from.

The 12-million-strong category of products and services – and that’s just Amazon’s inventory – is the reason for Amazon’s enormous warehouses throughout the world. An estimated 350 million items are posted on Amazon marketplaces by small businesses and third-party sellers combined.

( is the source for this information.)

16. Amazon is used by at least 21,206,026 active websites.

Amazon isn’t just for online shopping for electronics and trinkets. As with other web hosting services, Amazon Web Services (AWS) is responsible for a significant portion of its revenue. The BBC, Binance, Bloomberg, Netflix, Opera, and The Atlantic are just a few of the high-profile websites that use AWS as of March 2022.

(According to,)

17. Sixty-three percent of enterprises have built Alexa integrations, making it the most popular digital personal assistant.

Businesses are developing voice-enabled solutions as voice assistant technology becomes increasingly widespread. As many as 88% of enterprises are developing voice-enabled services, but Amazon Alexa accounts for 63% of those efforts.

Google Assistant, Siri, Cortana, and Bixby are all behind Alexa in terms of market share, with 62% of companies building products for it.


18. A whopping 67 percent of Amazon customers still prefer to use their computers or laptops to make purchases.

Despite the fact that mobile accounts for nearly half of all internet traffic, desktop still holds sway when it comes to shopping on Amazon. Consumers prefer to make purchases on their desktop computers by a margin of more than 67%.

Only 0.7% of Amazon customers use their voice-enabled gadgets to order things, making Echo and Dot the least popular option.

(, the source)

19. Amazon’s free and fast shipping is a major reason why 79.8% of people choose to shop there.

Shopping on Amazon has its advantages: you may find a large range of products, the cheapest prices are frequently found, user reviews are readily available, and so on. Over 79.8 percent of consumers, however, prefer to shop on Amazon because of its speedy and free shipping.

Amazon’s appeal to US internet users

(, cited)

20. Most customers begin their product searches on Amazon, where they make up 63% of all customers.

Consumers can now locate the items they’re looking for on an infinite number of platforms. About half of them prefer to use Google or Instagram to find new things. At the beginning of a product search, though, Amazon is still the preferred marketplace. Sixty-three percent of shoppers begin their product searches on the site, and a similar percentage visit Walmart to compare prices.

( has a list of the best digital marketing agencies in the world.)


In contrast to many other industries, eCommerce was spared from the pandemic’s devastation. Amazon reported record profits in 2020 and 2021, and the outlook for 2022 is very positive.


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